The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Posts Tagged ‘Social Media’

Buzz, Pop Culture, Social Media, music

March 18, 2010

Rick Astley & Social Media

Tags: never gonna give you up, , ,

You won’t admit it publicly, but it’s OK.  I’ll take care of it.
You LOVE Rick Astley.
No shame in it.  Great pop artist from the 1980s who, despite being the punchline for countless jokes has always seemed like an easy-going, play-along-with-it kinda guy.
His most famous song, of course, is “Never Gonna Give You Up.”  Here is [...]

Buzz, PR, Social Media, Sports, WWE, Wrestling

March 14, 2010

Thanks for the Memories

Tags: baltimore ravens, baseball, boxing, california tortilla, jay-z, john cena, john legend, mc hammer, mlb, muhammad ali, , , , Sports, steve urkel, ,

It only seemed fitting to break this news on this blog.
After seven of the best years of my life, I am leaving Brotman-Winter-Fried Communications.  Starting April 1, I will be working for Iostudio, managing their incredible social media team.  Expect more information on the new gig in due time!
Of course, this is a bittersweet move. [...]

Pop Culture, Social Media, TV and Movies

March 11, 2010

Twitter vs. Seinfeld

Tags: seinfeld, , soup nazi,

A few weeks ago, our cable and Internet went out for a few days. We usually watch some TV before bed, so with TV not an option, I popped in a Seinfeld DVD. Then another. And another. And another.
Over the past 14 nights, I’ve seen about 35-40 episodes of one of [...]

Buzz, PR, Social Media, Technology

January 18, 2010

Facebook Not Included

Tags: , , , , , ,

On Monday, I presented a social media plan to a restaurant chain my agency represents in a PR capacity.
I recommended what I thought to be a good mix of outlets and channels to reach their target market, including Facebook.
My client responded, “Why do we need Facebook?  What can it give us that our website can’t? [...]

Social Media Slim-Down

December 30, 2009

Social Media Slim-Down

Tags: , ,

It’s not even January 1 and the scale is not too kind.  A season of splurging in food after my wedding, eating my way through Thailand and several large orders of movie popcorn wrecked havoc on my waistline.
And I know I’m not alone.  We all gain weight during the holidays.
Blame the Thanksgiving stuffing, candy dishes, [...]

PR, Pop Culture, TV and Movies, Uncategorized

December 29, 2009

PR & The Ninja Turtles

Tags: , , , , , , , , , , , ,

This post was co-conceptualized and co-written with the exceptionally awesome Sheema Siddiqi.  Read more at her blog here and follow her on Twitter.
If you are anything like us, when you think of teams, you think of the Teenage Mutant Ninja Turtles!  From comic books to TV shows to movies to toys, the Turtles have been [...]

Buzz, Deep Thoughts, PR, Social Media

December 14, 2009

Don't Hate the Guru, Hate the Game

Tags: , , , , ,

Let’s get some debate going on a Monday morning, why don’t we??
I’ve heard an increasing number of people recently express their disgust with the term “social media guru.”
Here is how “guru” is defined by Wikipedia: “one who is regarded as having great knowledge, wisdom and authority in a certain area, and who uses it to [...]

Buzz, PR, Social Media

November 20, 2009

Social Media Thanksgiving

Tags: , , , thanksgiving,

Thanksgiving is one of my favorite holidays of the year.  Great food, decent-enough football, quality family time, some good Friday bargains…it’s a terrific time.
Well, I won’t be celebrating a traditional Thanksgiving this year, since Marisa and I will be in Thailand for our Honeymoon!  Definitely a good reason, no?
This is going to be my last [...]

Buzz, PR, Social Media

October 23, 2009

PR Buzz – Validated Tweets?

Tags: ,

This morning, I followed Valerie Simon’s advice and followed everyone who participated at #PRstudChat on Twitter this week.  It’s a great way to connect with more people in and around my industry, no?
Well, I got auto-DMs (another rant) from several folks saying that I had to click on a link and fill out a form [...]

Buzz, PR, Social Media

September 22, 2009

The 5-Year Plan for Social Media

Tags: , ,

You hear this question all the time – “What’s your five-year plan?”
It seems pretty silly to me to predict now what’s going to happen years down the line.  But it is definitely acceptable to ask people about their futures in that way.
So I got to thinking, what does the Five-Year Plan for social media [...]