The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

December 05, 2023

Essential Electric Guitar Gear

Get the ultimate sound from your electric guitar with this essential gear list. Explore the must-haves for guitarists!

Buzz,Pop Culture,Social Media,TV and Movies

July 13, 2010

4 Reasons Old Spice is Better Than You

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Let’s get this out of the way: soap is not inherently “cool.” Marketers have been trying to shove personality into stuff that removes body odor and makes you smell vaguely reminiscent of something, be it a river in Ireland or an iceberg in Antarctica. However, Old Spice hit the jackpot this week with their new [...]

PR,Pop Culture,Sports,Wrestling

July 11, 2010

Top 5 Real Life Sports “Heel Turns”

Tags: golf, lebron james, michael vick, mlb, nfl, oj simpson, rafael palmeiro, ray lewis, Sports, tiger woods

Last week, when NBA superstar LeBron James decided to bolt Cleveland to join the Miami Heat, I, along with many others, compared it to Hulk Hogan turning evil and joining the NWO. That got me thinking about other notable “heel turns.”  In wrestling terms, when a good guy goes EVIL, it’s called a heel turn, [...]


July 9, 2010

The New World Order of the NBA

Tags: basketball, chris bosh, cleveland cavaliers, dwyane wade, , kevin nash, lebron james, miami heat, nba, new world order, nwo, scott hall, wcw, , WWE, wwf

Stay with me on this one.  It combines sports and professional wrestling.  But it makes sense. Listen to this while reading.  It helps set the tone. The year was 1996.  For over a decade and a half, Hulk Hogan was the hero of the then-World Wrestling Federation (now World Wrestling Entertainment).  He preached the “demandments” [...]


July 8, 2010

Breaking Down LeBron’s Options

Tags: allen houston, basketball, chicago bulls, chris bosh, cleveland cavaliers, dwyane wade, espn, lebron james, miami heat, nba, new york knicks, Sports

Tonight is the night!  LeBron James will announce on a live special on ESPN who will pay him to play basketball!  (If your guess is “Nike,” you win snark points, but snark doesn’t help us solve this mystery.) So let’s quickly break down his top options: Cleveland Cavaliers – Who doesn’t want to be THAT [...]

Pop Culture,Social Media,Technology,music,youtube

July 6, 2010

When Doves and Internets Cry

Tags: internet, metallica, , napster, prince, purple rain, when doves cry,

Iconic musician and noted weirdo Prince has officially either become the smartest man on the planet, or is continuing his lifelong assault on common sense.  (Remember, this is the dude that changed his name to a symbol.) He said the following to The Mirror: The internet’s completely over. I don’t see why I should give [...]

Deep Thoughts,Pop Culture,TV and Movies

July 3, 2010

Photo Essay: My Childhood

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July 2, 2010

My Favorite Thing Ever (This Week – July 2, 2010)

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This morning, I let the cat out of the bag by telling a few fine folks (@amylizmartin and @shonali) about my lifelong dream of singing an acoustic version of “Baby Got Back” on American Idol. @HeldInContempt did a MAJOR solid by sharing this version from the great Jonathan Coulton…so now I share it with you: [...]

PR,Pop Culture,Social Media,Sports,TV and Movies,music

June 28, 2010

Summer Destressification Guide

The integrated marketing industry (PR, marketing, advertising, social media and the rest) comes with a high price tag of stress. We feel it from all directions: clients, colleagues, competition, family, friends. The stakes are high – big-brands have an enormous responsibility, but smaller brand marketers often have individual’s hopes and dreams riding on campaigns. So, [...]

PR,Pop Culture,Social Media,TV and Movies

June 25, 2010

3 Ways To Brainstorm Like A Fraggle

Jim Henson was a brilliant dude.  He created the flippin’ MUPPETS!!  As covered here numerous times, I have a thing for Henson’s characters.  (Check out my previous Muppet love: What Type of PR Muppet Are You?,  Blog Like Cookie Monster, and a list of my Favorite Muppet Songs.) One of his most intriguing groups of [...]

PR,Social Media,Uncategorized

June 20, 2010

A Social Media Culture Clash?

This post probably won’t make much sense unless you read “Social Media, Put Some Damn Pants On” and the comment stream, so start there, then come back here.  We’ll wait. In the post and comments, there was a spirited debate on how social media practitioners should present themselves, in general, but also specifically during presentations [...]