The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for the ‘Sports’ Category

Buzz, PR, Sports

January 15, 2010

Your PR Advice For “Gilbert Arenas”

Tags: gilbert arenas, nba, , , washington wizards

Let’s play a game.  Totally fictitious situation.
You’re a publicist and you represent a second-tier NBA superstar.  Not a LeBron or Kobe, but one notch below.  Still a major player in the game.  Let’s call him, just for fun, “Gilbert Arenas.”
And let’s say that “Gilbert Arenas” just plead guilty to felonious gun possession in Washington, [...]

Buzz, PR, Sports, Uncategorized

January 7, 2010

Arenas, Vick and The Law

Tags: basketball, gilbert arenas, guns, law, michael vick, nba, Sports, washington wizards

(Note: As promised on Twitter Wednesday afternoon, I am blogging following a very successful blackjack session in Las Vegas!  What?  A little table time after my CES work is complete is allowed!)
It is not unprecedented in any way for a star athlete to face off-the-court troubles.  And it’s not so shocking if those troubles involve [...]

Pop Culture, Sports, TV and Movies, Uncategorized

December 26, 2009

Invictus – A Review

Tags: , , , , , , , ,

Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.
In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.
Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet [...]

PR, Pop Culture, Sports

December 12, 2009

Pitchman Tiger Woods – Discontinued

Tags: buick, gatorade, golf, pga, tiger, tiger woods

I went shopping this morning, hoping to beat the crowds to the supermarket.  After three weeks away, our pantry was barren and our fridge was empty, so it was a much-needed trip.
My grocery store usually has Powerade Zero for a decent price, so I stopped by to pick up a few bottles.
I grabbed their two [...]

Social Media, Sports, youtube

November 19, 2009

Redskins "Owner" Convicted???

Tags: dan snyder, daniel snyder, humor, jim zorn, joe gibbs, national museum of crime and punishment, redskins, vinny cerrato, washington redskins

Check out this fun viral video we made for the National Museum of Crime and Punishment!
Go easy on my horrible acting skills!  (But be very generous with praise for my interns who rocked it here!)

Pop Culture, Sports, TV and Movies

November 13, 2009

Is Targeted Advertising Insulting?

Tags: , Gossip Girl, nfl

This may come as somewhat of a shock to you, but I like to watch NFL football.  (Please, pull your jaw off the ground, you’re making a scene!)
I love the action, the passion and the gamesmanship.  It really is terrific theater.
The only issue I take with enjoying an NFL Sunday is the slate of advertisements [...]

Buzz, PR, Sports

October 30, 2009

PR Buzz – The Washington Football Mess

Tags: nfl, , , PR tips, redskins, Sports, washington redskins

True fact – while I am a die-hard Baltimore Ravens fan, it wasn’t always this way.
Growing up between Baltimore and Washington in the early 1980s, there was only one option for football, one I inherited from my family, the Washington Redskins.  The Colts Mayflowered their way out of Baltimore when I was an infant and [...]

Buzz, PR, Sports

October 26, 2009

PR Buzz – The Right Man For The Job

Tags: baseball, mark mcgwire, mlb, , , PR tips, public relation

Rumors have been swirling lately that Mark McGwire, one of the most prolific sluggers in baseball history, and one of the forefathers of the “Steroid
Era,” will join his old club, the St. Louis Cardinals, as the hitting coach in 2010.
While his numbers are staggering and his legendary 1998 home run war with Sammy Sosa was [...]

Buzz, Pop Culture, Sports, Uncategorized

October 13, 2009

Lucky Underwear

Tags: baltimore, baltimore ravens, ed reed, football, nfl, ravens, ray lewis

I used to be so much worse.
If I didn’t wear my lucky underwear, the Baltimore Ravens wouldn’t win.  
Do you know how that feels?  To have your undergarment selection be THE deciding factor in NFL games?  To either wear dirty underwear once a week…or do regular laundry?
I was a freshman at Ithaca College, and the [...]

Buzz, Sports

October 9, 2009

Sports Buzz – The Consumption of Sports

Tags: mlb, nfl, Sports, super bowl, world series

Raise your hand if you find yourself having a hard time getting excited for the MLB playoffs.
See, you aren’t alone.  There are a lot of us.
It’s strange, because baseball captivates us in ways no other sports do.  From the first day that pitchers and catchers report to spring training (conveniently, right around Valentine’s Day, a [...]