The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Posts Tagged ‘advertising’

PR, Pop Culture, TV and Movies, Uncategorized

December 29, 2009

PR & The Ninja Turtles

Tags: , , , , , , , , , , , ,

This post was co-conceptualized and co-written with the exceptionally awesome Sheema Siddiqi.  Read more at her blog here and follow her on Twitter.
If you are anything like us, when you think of teams, you think of the Teenage Mutant Ninja Turtles!  From comic books to TV shows to movies to toys, the Turtles have been [...]

Buzz, PR, Pop Culture, TV and Movies

November 14, 2009

Television Preview – Not what it seems…

Tags: , commercials, focus groups, kim raver, soulmates, television, television preview, TV

Tonight, my wife and I were set to participate in what we were told was a preview of TV content to be shown nationwide.
The presentation was put together by a company called “Television Preview.”
It was NOT what we expected.
We were instructed by the tickets to arrive at the hotel by 7:30pm for the 7:45pm program [...]

Pop Culture, Sports, TV and Movies

November 13, 2009

Is Targeted Advertising Insulting?

Tags: , Gossip Girl, nfl

This may come as somewhat of a shock to you, but I like to watch NFL football.  (Please, pull your jaw off the ground, you’re making a scene!)
I love the action, the passion and the gamesmanship.  It really is terrific theater.
The only issue I take with enjoying an NFL Sunday is the slate of advertisements [...]

Buzz, PR

June 18, 2009

The Death of PR?

Tags: , , , , social,

My parents live and work in the Baltimore area.  I get updates on the state of their newspaper, the Baltimore Sun, every so often.  Frequently, they tell me that besides getting thinner top-to-bottom, the paper is actually getting smaller left-to-right!  Yes, to reduce costs, they literally shrunk the size of their newsprint!
Anyone who follows the [...]