Mike Schaffer is a Washington, DC-based Director of Social Media for Brotman-Winter Fried Communications, focusing on sports, entertainment and restaurant PR, marketing and special events. He is a noted social media guru, with blogging tips published in PRWeek to go along with successful client programs with Facebook, Twitter and YouTube. Campaigns he designed and implemented have won numerous awards, including DC Addy and National Retail Federation commendations. However, his most prized award was taking home second-place in FishbowlDC’s Hottest Publicist Contest. The winner cheated.
Originally from Columbia, MD, Mike is a lifelong Baltimore sports fan (the Oriole Bird danced at his Bar Mitzvah!), a former party DJ and radio station manager. One day he will definitely perfect his guitar playing, but he isn’t holding his breath.
A graduate of Ithaca College’s Sports Information and Communication program, you MUST hear how he convinced the school to pay for–and cater–his WWE Wrestlemania viewing party. It’s a doozy. While in Ithaca, he was a morning drive radio host, sports talk host, play-by-play broadcaster for football, baseball and basketball, and overall station manager for WICB-FM.
He lives in the heart of Washington, DC, with his gorgeous wife, Marisa, and their beloved puppy, Balki Bartokomous. Yes, named after the “Perfect Strangers” character. Second-choice was to name him after a Fraggle. Seriously.
If he can’t grow up to be Superman, everything will still be OK.
All views expressed in this forum are solely those of Mike Schaffer and any contributors and commenters and do NOT necessarily reflect those of anyone else, including employers, colleagues and pets. Although Mike’s dog tends to agree with him on most topics.