The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Posts Tagged ‘marketing’

Buzz, PR, Social Media, Technology

January 18, 2010

Facebook Not Included

Tags: , , , , , ,

On Monday, I presented a social media plan to a restaurant chain my agency represents in a PR capacity.
I recommended what I thought to be a good mix of outlets and channels to reach their target market, including Facebook.
My client responded, “Why do we need Facebook?  What can it give us that our website can’t? [...]

PR, Pop Culture, TV and Movies, Uncategorized

December 29, 2009

PR & The Ninja Turtles

Tags: , , , , , , , , , , , ,

This post was co-conceptualized and co-written with the exceptionally awesome Sheema Siddiqi.  Read more at her blog here and follow her on Twitter.
If you are anything like us, when you think of teams, you think of the Teenage Mutant Ninja Turtles!  From comic books to TV shows to movies to toys, the Turtles have been [...]

Buzz, PR, Pop Culture

October 2, 2009

PR Buzz – What Type of Muppet Are You?

Tags: beaker, elmo, gonzo, jim hensen, kermit, , miss piggy, muppets, ,

I have never made a secret of my love for Jim Henson’s Muppet characters.  Outside of Superman, they are, as a collective group, my favorite fictional friends.  What makes them so lovable is how distinct and unique their personalities are.
Other people with distinct and unique personalities are public relations professionals!  (Yes, I am comparing us [...]

Buzz, PR

September 24, 2009

PR Buzz – My Marketing Motto

Tags: ,

Everyone has a series of phrases, lines and quotes that drives them, both personally and professionally.
When it comes to promoting, I live by a simple rule:
It is better to beg for forgiveness than to ask for permission
If you have a restaurant opening up, and you want to hand out flyers, do you ASK people if [...]

Buzz, PR

August 25, 2009

Does PR Create Brand Loyalty?

Tags: , , pub,

There seems to be a never-ending discussion on the blogosphere about trying to *define* Public Relations.  What is PR, we ask ourselves and each other.
I think we all view it in our own way–because it is a multi-faceted industry that is different at the agency and company levels.
What I want to do is look at [...]

Buzz, PR

June 18, 2009

The Death of PR?

Tags: , , , , social,

My parents live and work in the Baltimore area.  I get updates on the state of their newspaper, the Baltimore Sun, every so often.  Frequently, they tell me that besides getting thinner top-to-bottom, the paper is actually getting smaller left-to-right!  Yes, to reduce costs, they literally shrunk the size of their newsprint!
Anyone who follows the [...]