The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for the ‘Uncategorized’ Category


January 10, 2010

Highlights from CES 2010

Tags: CES, CES 2010, Las Vegas, yogen

After an incredible stay in Las Vegas for the 2010 Consumer Electronics Show, I’m back in Washington, DC.  And, just to wrap everything up, here are some of the highlights from my personal experience at the show!
- My favorite thing: This is a rough one.  I spent most of the show working, so I guess [...]

Buzz, PR, Sports, Uncategorized

January 7, 2010

Arenas, Vick and The Law

Tags: basketball, gilbert arenas, guns, law, michael vick, nba, Sports, washington wizards

(Note: As promised on Twitter Wednesday afternoon, I am blogging following a very successful blackjack session in Las Vegas!  What?  A little table time after my CES work is complete is allowed!)
It is not unprecedented in any way for a star athlete to face off-the-court troubles.  And it’s not so shocking if those troubles involve [...]

PR, Pop Culture, TV and Movies, Uncategorized

December 29, 2009

PR & The Ninja Turtles

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This post was co-conceptualized and co-written with the exceptionally awesome Sheema Siddiqi.  Read more at her blog here and follow her on Twitter.
If you are anything like us, when you think of teams, you think of the Teenage Mutant Ninja Turtles!  From comic books to TV shows to movies to toys, the Turtles have been [...]

Pop Culture, Sports, TV and Movies, Uncategorized

December 26, 2009

Invictus – A Review

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Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.
In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.
Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet [...]

PR, Uncategorized

December 22, 2009

PR Buzz – 5 Customer Service Lessons

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Customer service is the center of business.  Treat your customers well and they will be happy, thus, in theory, become repeat and loyal customers.
Sounds fairly basic, right?
And yet, here I am, waiting for the DC Water Authority…for a second straight day.  Let me timeline this out for you, and hopefully give businesses a how-not on [...]


December 9, 2009

Honeymoon Recap, Part I

My wife and I aren’t like most newlywed couples.  Most pairs celebrate marital bliss with a week or more in a tropical locale at an all-expenses-included resort on a pristine beach.  Us?  We went to the other side of the world for a 16-day trek across Thailand, including whitewater rafting, ziplining, rappelling, a day at [...]


December 6, 2009

Postcard From Thailand



November 9, 2009

The Fantasy Football Effect

Disclaimer: For the sake of this post, “Fantasy Football” is a FREE activity that anyone can participate in.  The Buzz! does not support illegal gambling.  Legal gambling, like the blackjack tables at the Trump Taj Mahal in Atlantic City at 6:45am, is A-OK!
I started playing Fantasy Football in the late 1990s.  I vividly remember [...]

Buzz, Pop Culture, Sports, Uncategorized

October 13, 2009

Lucky Underwear

Tags: baltimore, baltimore ravens, ed reed, football, nfl, ravens, ray lewis

I used to be so much worse.
If I didn’t wear my lucky underwear, the Baltimore Ravens wouldn’t win.  
Do you know how that feels?  To have your undergarment selection be THE deciding factor in NFL games?  To either wear dirty underwear once a week…or do regular laundry?
I was a freshman at Ithaca College, and the [...]

Buzz, Pop Culture, Uncategorized, music

August 28, 2009

Buzz #100 – Soundtrack of My Life

Tags: alien ant farm, eric hutchinson, extreme, incubus, ingram hill, jason mraz, , junior senior, michael buble, michael jackson, music, peter gabriel, seal, sister hazel, stevie wonder, sugarhill gang, the beatles, the fratellis

OK, so, removing the Preamble entry, this is the 100th post on The Buzz!!
Thank you to everyone who has read, shared, inspired, and commented here.  It’s been an absolute thrill to get to know you (or know you better!).  I try to provoke discussion, so I definitely appreciate people who tell me I’m wrong!
I gave [...]