The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Posts Tagged ‘Facebook’

Pop Culture, Social Media

April 11, 2010

Are you “Social Media Awesome?”

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A few weeks ago, Rick Astley helped me introduce the concept of being committed to being awesome.  But there was
one problem in the post: we never discussed what “Social Media Awesomeness” really is, so you know what exactly you are committing yourself to.
So let’s do just that right now.
First, though, let’s address the elephant in [...]

Buzz, PR, Social Media, Technology

January 18, 2010

Facebook Not Included

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On Monday, I presented a social media plan to a restaurant chain my agency represents in a PR capacity.
I recommended what I thought to be a good mix of outlets and channels to reach their target market, including Facebook.
My client responded, “Why do we need Facebook?  What can it give us that our website can’t? [...]

Buzz, Deep Thoughts, PR, Social Media

December 14, 2009

Don't Hate the Guru, Hate the Game

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Let’s get some debate going on a Monday morning, why don’t we??
I’ve heard an increasing number of people recently express their disgust with the term “social media guru.”
Here is how “guru” is defined by Wikipedia: “one who is regarded as having great knowledge, wisdom and authority in a certain area, and who uses it to [...]

Buzz, PR, Social Media

September 22, 2009

The 5-Year Plan for Social Media

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You hear this question all the time – “What’s your five-year plan?”
It seems pretty silly to me to predict now what’s going to happen years down the line.  But it is definitely acceptable to ask people about their futures in that way.
So I got to thinking, what does the Five-Year Plan for social media [...]

Buzz, PR, Social Media, Technology

August 26, 2009

Twitter: Protected By First Amendment?

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Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.
- The First Amendment to the United States Constitution
This one sentance [...]


August 6, 2009

PR Buzz – What couldn't you live without?

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Are we over the collective freakout from Thursday’s TwitterFail and FacebookFail?
When we woke up this morning and fired up our computers (or, let’s be honest, reached for the Blackberry and iPhone charging next to our pillow) and couldn’t get Twitter to load, you could hear the groans all over the world.  Of course, being good [...]

Buzz, PR

June 18, 2009

The Death of PR?

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My parents live and work in the Baltimore area.  I get updates on the state of their newspaper, the Baltimore Sun, every so often.  Frequently, they tell me that besides getting thinner top-to-bottom, the paper is actually getting smaller left-to-right!  Yes, to reduce costs, they literally shrunk the size of their newsprint!
Anyone who follows the [...]


May 31, 2009

PR Buzz – Everybody's Watching!

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This is an exciting time to work in PR! While traditional media may be having their well-documented troubles (no need to go over them here), the advent of social media has opened up an entire new realm for us to play in!
We Facebook friend reporters, follow celebrities on Twitter and try to be our [...]