The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for the ‘PR’ Category

Buzz, PR, Social Media, Sports, WWE, Wrestling

March 14, 2010

Thanks for the Memories

Tags: baltimore ravens, baseball, boxing, california tortilla, jay-z, john cena, john legend, mc hammer, mlb, muhammad ali, , , , Sports, steve urkel, ,

It only seemed fitting to break this news on this blog.
After seven of the best years of my life, I am leaving Brotman-Winter-Fried Communications.  Starting April 1, I will be working for Iostudio, managing their incredible social media team.  Expect more information on the new gig in due time!
Of course, this is a bittersweet move. [...]

PR, Pop Culture, TV and Movies

February 25, 2010

SPINdustry: Viewer Discretion Is Advised

Tags: , , spin, spindustry

Guest post by Alexia Harris (Co-moderator of #ENTPRCHAT Tuesdays at 8pm!)
SPINdustry: Viewer Discretion Is Advised
A few days ago, E! premiered SPINdustry, a “reality” show that was supposed to show life as an entertainment PR professional. I have a
background in entertainment and sports public relations so I was excited to watch it.
When SPINdustry was first publicized, [...]

PR, happo

February 19, 2010

#HAPPO Pitches – Part 3

Tags: , happodc, jobs, ,

1) Elissa Davis
Elissa Davis – , , elissadavis.com
I am Elissa Davis, a Senior Journalism and Mass Communication student at George Washington University who is currently desiring full-time employment opportunities beginning in mid-May.
I’m an innovator, who understands this converging world and the need to balance the traditional and the new to achieve success. My medium to [...]

PR, happo

February 18, 2010

#HAPPO Pitches – Part 2

Tags: , happodc, jobs, ,

Happy HAPPO Day!  Here are some more terrific pitches that have come my way!
1) Elizabeth Glomb
Twitter:
LinkedIn: http://
You should hire me because I am a creative, hardworking, dedicated, and willing to take risks.  I always try to go the extra step in order to get the job done.  I am passionate about being good at [...]

PR, happo

#HAPPO Pitches – Part 1

Tags: , happodc, jobs, ,

With HAPPO just hours away, I have compiled some “pitches” from some VERY qualified pros!  Some are rising college seniors, some are pros that got crunched in the recession and others are looking for their next career move.  I didn’t give them any parameters for this, so some are longer/shorter than others.  Don’t confuse that [...]

PR, Social Media, happo

February 17, 2010

#HAPPO – Meet Emily Heend

Tags: , happodc, jobs, , , washington,

NOTE FROM MIKE: As we continue to march towards HAPPO on Feb. 19, I will feature job-hunters on this site.  I am very happy to introduce Emily Heend to you.  Emily was an all-star intern with my company a few years back and, like many others in her position, is working her way into the [...]

PR, Social Media, happo

February 16, 2010

Ultimate HAPPO Interview Tips

Tags: advice, , happodc, job hunting, jobs, jolie downs, paradigm staffing, ,

Note from Mike – With HAPPO just days away, I reached out to my good friend Jolie Downs at Paradigm Staffing for  her top tips for interviewing.  What she sent is above and beyond any expectations!  Job-seekers, please use this as a resource.  Employers, don’t accept less than the best!
Guest post by Jolie Downs
Reading through [...]

PR, Social Media

February 12, 2010

DC #HAPPO Hour!

Tags: , , , ,

Don’t know about HAPPO?  Click here!
Calling all Washington, DC, (and Maryland and Virginia) PR pros, agencies, and job-seekers!
With a MAJOR thanks to Amanda Miller Littlejohn and Margie Newman we are proud to announce:
The First Ever DC HAPPO HOUR!!
Margie was very kind to allow us to join in with the DC Flacks February Meetup event [...]

PR, Social Media, happo

February 8, 2010

Come on, Get HAPPO!

Tags: , jobs, , ,

OK, PR Pros, let’s be honest with each other for a few minutes.  How many times have you told someone you’d let them know about any job opportunities that you hear about?  It could be a former intern, someone you are mentoring or even a peer out of work.
And how many of those promises went [...]

Buzz, PR, Pop Culture, Song of the Day, music

February 2, 2010

Vanilla Ice and Crisis PR

Tags: Apple, in living color, jim carey, , music, , , toyota, vanilla ice

Some days I listen to the radio, others I listen to my iPod.  I’m sure you do the same thing.
A few days ago, I enjoyed the mix as I got off the DC Metro and walked through the streets of Chinatown.
[Confession – I used to be a Bar Mitzvah DJ, so I’ve got a weird [...]