The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for November, 2009

Buzz,PR,Social Media

November 20, 2009

Social Media Thanksgiving

Tags: , , , thanksgiving,

Thanksgiving is one of my favorite holidays of the year.  Great food, decent-enough football, quality family time, some good Friday bargains…it’s a terrific time. Well, I won’t be celebrating a traditional Thanksgiving this year, since Marisa and I will be in Thailand for our Honeymoon!  Definitely a good reason, no? This is going to be [...]

Social Media,Sports,youtube

November 19, 2009

Redskins "Owner" Convicted???

Tags: dan snyder, daniel snyder, humor, jim zorn, joe gibbs, national museum of crime and punishment, redskins, vinny cerrato, washington redskins

Check out this fun viral video we made for the National Museum of Crime and Punishment! Go easy on my horrible acting skills!  (But be very generous with praise for my interns who rocked it here!) [youtube=]  1  1        

PR,Pop Culture,WWE,Wrestling

November 17, 2009

PR Buzz – Don't Be Like The Ultimate Warrior

Tags: , , PR advice, , ultimate warrior, , WWE, wwf

Growing up in the 1980s and early 1990s, one of my favorite professional wrestlers was the Ultimate Warrior. Not familiar?  Take a look: [youtube=] You can see why a little kid would be magnetized to him.  Action figure physique, off-the-charts intensity, frenetic energy…a really fun presentation. But at the end of the day, the Ultimate [...]

Buzz,PR,Pop Culture,TV and Movies

November 14, 2009

Television Preview – Not what it seems…

Tags: , commercials, focus groups, kim raver, soulmates, television, television preview, TV

Tonight, my wife and I were set to participate in what we were told was a preview of TV content to be shown nationwide. The presentation was put together by a company called “Television Preview.” It was NOT what we expected. —————————————— We were instructed by the tickets to arrive at the hotel by 7:30pm [...]

Pop Culture,Sports,TV and Movies

November 13, 2009

Is Targeted Advertising Insulting?

Tags: , Gossip Girl, nfl

This may come as somewhat of a shock to you, but I like to watch NFL football.  (Please, pull your jaw off the ground, you’re making a scene!) I love the action, the passion and the gamesmanship.  It really is terrific theater. The only issue I take with enjoying an NFL Sunday is the slate [...]

TV and Movies

November 12, 2009

Mike Tyson in "The Hangover

Tags: hangover, mike tyson

[youtube=] (for #SportsPRChat)  1  1        

TV and Movies

November 11, 2009

You're so money!

Tags: swingers

Best scene from “Swingers,” one of my all-time favorite movies.  Enjoy! [youtube=]  1  1        


November 9, 2009

The Fantasy Football Effect

Disclaimer: For the sake of this post, “Fantasy Football” is a FREE activity that anyone can participate in.  The Buzz! does not support illegal gambling.  Legal gambling, like the blackjack tables at the Trump Taj Mahal in Atlantic City at 6:45am, is A-OK! I started playing Fantasy Football in the late 1990s.  I vividly remember [...]

Buzz,PR,Pop Culture,TV and Movies,music

November 4, 2009

V: Controlling the Message

Tags: abc, muse, , public relation, scott wolf, TV, v, visitors

Last night, “V” premiered on ABC.  It is a remake of an early-1980s sci-fi thriller, where Lizard Aliens infiltrate our society, in order to eradicate all life!  Fun~! (Sorry for the spoiler there…but if they admit it in the pilot, it’s fair game) To get you in the mood for this post, here is the [...]

Buzz,PR,Pop Culture

November 3, 2009

PR Buzz – Be A Hero

Tags: greatest american hero, green day, john lennon, , ,

This morning, while walking Balki (you couldn’t miss me…I was the guy wearing jeans, Ithaca College hoodie and flip flops, walking through our nation’s capital), I had my beloved iPod throw me for a loop. It was set to a mix I like to work out to, hoping to get the blood pumping a little [...]