The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for the ‘Sports’ Category

PR, Pop Culture, Sports, youtube

May 31, 2010

“Who’s On First” & Avoiding Miscommunication

Tags: abbott and costello, baseball, comedy, humor, , , who's on first,

The year was 2007.  The Los Angeles Dodgers needed an infielder, so they reached into their farm system and recalled Taiwanese player Chin-Lung Hu.  In a game against the San Diego Padres, the newest player singled, allowing Vin Scully to utter the greatest line in baseball broadcasting history: “And Hu’s on first.”
Of course, that hearkened [...]

#SportsPRChat, PR, Sports

April 19, 2010

The Curious Case of Benjamin Roethlisberger

Tags: ben roethlisberger, football, nfl, pittsburgh steelers, , Sports

Box office numbers and award nominations don’t lie.  My guess is that you probably saw “The Curious Case of Benjamin  Button” in the theaters a few years back.  Terrific adaptation of the F. Scott Fitzgerald (he wrote “The Great Gatsby!”) short story, featuring Brad Pitt as a man born old and progressively gets younger throughout his [...]

PR, Pop Culture, Social Media, Sports

April 6, 2010

The 2010 FIFA World Cup and Global Public Relations

Tags: , , , , , ,

The 2010 FIFA World Cup and Global Public Relations
Guest post by Andi Narvaez, public relations and social media professional and graduate student at University of Maryland. Co-founder of The BMPR, founder of Social Media Breakfast DC chapter, and Social Media Club-DC officer. Read her blog and follow her onTwitter.
Two years ago, my best friend came to visit my home [...]

Pop Culture, Sports

April 4, 2010

Four Reasons Why Baseball Opening Day is Great

Tags: baseball, boston red sox, field of dreams, los angeles dodgers, major league baseball, mlb, opening day, Sports, washington nationals

[Note from Mike: Enjoy the first of many guest posts coming this month!  And...GO ORIOLES!!!]
Guest post by Jason Mollica
The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It has been erased like a blackboard, rebuilt and erased again. But baseball has marked the time. [...]

Buzz, PR, Social Media, Sports, WWE, Wrestling

March 14, 2010

Thanks for the Memories

Tags: baltimore ravens, baseball, boxing, california tortilla, jay-z, john cena, john legend, mc hammer, mlb, muhammad ali, , , , Sports, steve urkel, , WWE

It only seemed fitting to break this news on this blog.
After seven of the best years of my life, I am leaving Brotman-Winter-Fried Communications.  Starting April 1, I will be working for Iostudio, managing their incredible social media team.  Expect more information on the new gig in due time!
Of course, this is a bittersweet move. [...]

Pop Culture, Sports

February 28, 2010

3 Tips for the NHL to Maximize Olympics

Tags: hockey, nhl, olympics, ovechkin, Sports, sydney crosby, winter olympics

The final act of the Vancouver Olympics captivated a continent.  In a thrilling contest, perhaps the best game  possible on the biggest stage in sport, Canada’s hockey team withstood the challenge of the surprising Team USA.  Despite a last-minute regulation USA goal, Sydney Crosby’s overtime tally sealed the gold medal for the  red-and-white.
And the buzz [...]

#SportsPRChat, Sports

February 23, 2010

Is Figure Skating a Sport?

Tags: #SportsPRChat, figure skating, nbc, olympics, sport, Sports

Every four years, the Winter Olympics rule the pop culture landscape, featuring a mix of events that are athletic, daring and sometimes insane.  Don’t believe me?  Take a look at Shaun White.  To do what he does, he must have healthy doses of all three of those traits.
Most of the American audience, I can assume, [...]

Buzz, PR, Sports

January 27, 2010

Tim Tebow & The Football Pulpit

Tags: colts, football, nfl, saints, super bowl, tebow, tim tebow

Prelude: A few years ago, I ran the PR for an event called the National Quarterback Club Awards Dinner.  This
organization presented awards to the to quarterbacks in high school, college, and professional ranks.  Just a few blocks away from the hotel where all the recipients were staying was a new restaurant I was also doing [...]

Deep Thoughts, Sports

January 22, 2010

Trading A Uniform For The Cloth

Tags: baseball, grant desme, mlb, oakland athletics, pr breakfast club, prbc

The most interesting sports story of the day is about someone ending their playing career, and, presumably, their athletic life.
Grant Desme just won the Most Valuable Player award for the Arizona Fall League, a baseball outfit designed for young minor league players, allowing them to hone their craft for a few weeks in the offseason. [...]

Buzz, PR, Sports

January 15, 2010

Your PR Advice For “Gilbert Arenas”

Tags: gilbert arenas, nba, , PR advice, washington wizards

Let’s play a game.  Totally fictitious situation.
You’re a publicist and you represent a second-tier NBA superstar.  Not a LeBron or Kobe, but one notch below.  Still a major player in the game.  Let’s call him, just for fun, “Gilbert Arenas.”
And let’s say that “Gilbert Arenas” just plead guilty to felonious gun possession in Washington, [...]