The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Posts Tagged ‘advertising’

PR,Pop Culture,Social Media,Technology,Uncategorized

July 22, 2010

4 Lessons From Seth Godin

Tags: , linchpin, , , , seth godin, seth's blog, , tribes, washington dc

I recently attended the Washington, DC, stop of Seth Godin’s 2010 Road Trip. For those who don’t know, Seth is widely-recognized as one of the top marketing minds in the world today.  I highly recommend his blog and writings.  To call him a thought-leader in the industry is to sell Seth short – whether or [...]

Buzz,PR,Pop Culture,Social Media,TV and Movies,Uncategorized

July 19, 2010

Justice League of Communications

Tags: , , , , , , , , , , , , , ,

The year was 1960.  The Cold War was in full effect, Neil Armstrong hadn’t yet touched the moon and Dwight D. Eisenhower was President of the United States.  Heck, The Beatles hadn’t appeared on The Ed Sullivan Show yet! However, a comic book came out, issue #28 of The Brave and the Bold.  It featured the [...]

Pop Culture

June 5, 2010

The Most Insane Commercial EVER.

Tags: , commercials, huggied, TV

Some commercials require expert analysis. Some have deep meaning. Some have artistic designs. And then there are some that fling poop (or the act of pooping) in your face. Like this one.  21  3

PR,Pop Culture,TV and Movies,Uncategorized

December 29, 2009

PR & The Ninja Turtles

Tags: , donatello, leonardo, , michelangelo, , , raphael, shredder, , splinter, teenage mutant ninja turtles, tmnt

This post was co-conceptualized and co-written with the exceptionally awesome Sheema Siddiqi.  Read more at her blog here and follow her on Twitter. If you are anything like us, when you think of teams, you think of the Teenage Mutant Ninja Turtles!  From comic books to TV shows to movies to toys, the Turtles have [...]

Buzz,PR,Pop Culture,TV and Movies

November 14, 2009

Television Preview – Not what it seems…

Tags: , commercials, focus groups, kim raver, soulmates, television, television preview, TV

Tonight, my wife and I were set to participate in what we were told was a preview of TV content to be shown nationwide. The presentation was put together by a company called “Television Preview.” It was NOT what we expected. —————————————— We were instructed by the tickets to arrive at the hotel by 7:30pm [...]

Pop Culture,Sports,TV and Movies

November 13, 2009

Is Targeted Advertising Insulting?

Tags: , Gossip Girl, nfl

This may come as somewhat of a shock to you, but I like to watch NFL football.  (Please, pull your jaw off the ground, you’re making a scene!) I love the action, the passion and the gamesmanship.  It really is terrific theater. The only issue I take with enjoying an NFL Sunday is the slate [...]


June 18, 2009

The Death of PR?

Tags: , Facebook, , , social,

My parents live and work in the Baltimore area.  I get updates on the state of their newspaper, the Baltimore Sun, every so often.  Frequently, they tell me that besides getting thinner top-to-bottom, the paper is actually getting smaller left-to-right!  Yes, to reduce costs, they literally shrunk the size of their newsprint! *********************** Anyone who [...]