The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for the ‘Pop Culture’ Category

PR,Pop Culture,Social Media,Sports,TV and Movies,music

June 28, 2010

Summer Destressification Guide

The integrated marketing industry (PR, marketing, advertising, social media and the rest) comes with a high price tag of stress. We feel it from all directions: clients, colleagues, competition, family, friends. The stakes are high – big-brands have an enormous responsibility, but smaller brand marketers often have individual’s hopes and dreams riding on campaigns. So, [...]

PR,Pop Culture,Social Media,TV and Movies

June 25, 2010

3 Ways To Brainstorm Like A Fraggle

Jim Henson was a brilliant dude.  He created the flippin’ MUPPETS!!  As covered here numerous times, I have a thing for Henson’s characters.  (Check out my previous Muppet love: What Type of PR Muppet Are You?,  Blog Like Cookie Monster, and a list of my Favorite Muppet Songs.) One of his most intriguing groups of [...]

Pop Culture,music

June 14, 2010

Live Music Mixtape #1

There is something magical about live music.  Whether it’s “plugged” or “unplugged,” each performance is raw, unique and special.  So to get your week started, here is an array of some fantastic live performances! 1 – Journey “Open Arms” 2 – Seal “Crazy” 3 – Tracy Chapman “Give Me One Reason” 4 – Metallica “Enter [...]

Pop Culture

June 5, 2010

The Most Insane Commercial EVER.

Tags: , commercials, huggied, TV

Some commercials require expert analysis. Some have deep meaning. Some have artistic designs. And then there are some that fling poop (or the act of pooping) in your face. Like this one.  21  3

PR,Pop Culture,Sports,youtube

May 31, 2010

“Who’s On First” & Avoiding Miscommunication

Tags: abbott and costello, baseball, comedy, humor, , , who's on first,

The year was 2007.  The Los Angeles Dodgers needed an infielder, so they reached into their farm system and recalled Taiwanese player Chin-Lung Hu.  In a game against the San Diego Padres, the newest player singled, allowing Vin Scully to utter the greatest line in baseball broadcasting history: “And Hu’s on first.” Of course, that [...]

Pop Culture,TV and Movies

May 25, 2010

LOST – Long Kiss Goodnight

Tags: abc, LOST, TV

As a loyal LOSTie, I was excited and saddened to watch the finale.  Excited to see how it would end…and sad to see how it would end.  How can they wrap up six seasons of utter insanity in 180 minutes? I won’t recap the show here, but I do have some insight: The finale wasn’t [...]

Andi Narvaez,Buzz,Pop Culture,Social Media,TV and Movies,Uncategorized

May 21, 2010

LOST is to social media as…

Tags: abc, LOST, lost finale, Pop Culture, , , TV

[Note from Mike: The following is a guest post from NEW Buzz Contributor Andi Narvaez!  Click the Contributors tab above to learn more about her!  She currently is petitioning me to change the site's name to "Da Buzz."  I'll take it under advisement.] LOST is to social media as… how many times can you jump [...]

Buzz,PR,Pop Culture,Uncategorized,music

May 18, 2010

Does PR Need a Theme Song?

Tags: , , , , , , , ,

Theme songs.  Every TV show has one.  Heck, every WWE Superstar has one!  And, be honest with yourself, you want one, too.  Imagine every time you walk into a room the same song played, heralding your arrival and alerting potential enemies that they’d better step correct.  How frickin’ cool would that be? (For the record, [...]

Buzz,PR,Pop Culture

May 11, 2010

PR Pro or…Male Cheerleader?

Tags: cheerleading, , , snl

I play skeeball. Yes, I know that you play skeeball, too. At arcades, on the boardwalk. But I actually play in a league (**NERD ALERT**). Actually, it’s just like any rec sport league: you play the game, then you enjoy the fantastic food and/or beverage specials at the sponsoring establishment. The stress is unimaginable.  I [...]

Pop Culture,music

May 6, 2010

Lady GaGa vs. Ace of Base

Tags: , alejandro, don't turn around, lady gaga

Lady GaGa’s new single, Alejandro, sounds a little familiar, doesn’t it? You be the judge:  2  3