The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Posts Tagged ‘Twitter’

Buzz, PR, Social Media, happo

April 27, 2010

Job-Hunting Lessons from #PRStudChat

Tags: , , , , , , ,

Guest post by Brittany James

During February’s #PRStudChat, Deirdre Breakenridge and Valerie Simon announced they had picked me to be the #PRStudChat Tweetheart because of how through chats I’ve reached out to other PR students and pros and developed relationships. In addition to being named Tweetheart, Deirdre and Valerie announced I [...]

Pop Culture, Social Media

April 11, 2010

Are you “Social Media Awesome?”

Tags: Facebook, rick astley, , ,

A few weeks ago, Rick Astley helped me introduce the concept of being committed to being awesome.  But there was
one problem in the post: we never discussed what “Social Media Awesomeness” really is, so you know what exactly you are committing yourself to.
So let’s do just that right now.
First, though, let’s address the elephant in [...]

PR, Social Media, Technology

April 5, 2010

All I Need to Know I Learned Through Twitter

Tags: college, , education, , , school, , ,

All I Need to Know I Learned Through Twitter.
Guest Post by Lauren Sandelin
My professors would cringe if they heard that question come out of my mouth.  Perhaps because a tiny bit of them
knows that this is true.  Now let me back up a second here – we all need that foundation we build through coursework, [...]

Pop Culture, Social Media, TV and Movies

March 11, 2010

Twitter vs. Seinfeld

Tags: seinfeld, , soup nazi,

A few weeks ago, our cable and Internet went out for a few days. We usually watch some TV before bed, so with TV not an option, I popped in a Seinfeld DVD. Then another. And another. And another.
Over the past 14 nights, I’ve seen about 35-40 episodes of one of [...]


February 18, 2010

#SportsPRChat Transcript – Feb. 18, 2010

Tags: basketball, nascar, ncaa, olympics, , , Sports, tiger woods,

February 18, 2010

3:13 am
#SportsPRChat Thursday Noon EST! Special guest moderator @rob_e_smith!

3:20 am
@Canesgirl41 Here is how you participate on #SportsPRChat: Thursdays Noon EST!

3:51 am
Just saw some of @rob_e_smith’s #SportsPRChat topics – you are in for a treat tomorrow at Noon EST!

3:52 am
RT : Just saw some of @rob_e_smith’s #SportsPRChat topics – you are in for [...]


February 4, 2010

#SportsPRChat Transcript – Feb. 4, 2010

Tags: college football, colts, gambling, ncaa, nfl, pga, , , saints, Sports, super bowl, tiger woods, tim tebow,

Here is the transcript from today’s record-setting #SportsPRChat, which had nearly 50 participants!  Thank you!!!!

February 4, 2010

12:29 am
@Mikinzie #sportsprchat is a good one..

12:49 am
@Mikinzie It’s #sportsprchat

12:49 am
@Mikinzie @bitty_boop Its #SportsPRChat and its awesome! I participate fairly regularly, always good discussion topics from

1:03 am
Just another reason why I love adidas! Creating “one-euro” shoes for their [...]

Buzz, Deep Thoughts, PR, Social Media

December 14, 2009

Don't Hate the Guru, Hate the Game

Tags: Facebook, , , , ,

Let’s get some debate going on a Monday morning, why don’t we??
I’ve heard an increasing number of people recently express their disgust with the term “social media guru.”
Here is how “guru” is defined by Wikipedia: “one who is regarded as having great knowledge, wisdom and authority in a certain area, and who uses it to [...]

Buzz, PR, Social Media

November 20, 2009

Social Media Thanksgiving

Tags: , , , thanksgiving,

Thanksgiving is one of my favorite holidays of the year.  Great food, decent-enough football, quality family time, some good Friday bargains…it’s a terrific time.
Well, I won’t be celebrating a traditional Thanksgiving this year, since Marisa and I will be in Thailand for our Honeymoon!  Definitely a good reason, no?
This is going to be my last [...]

Buzz, PR, Social Media

October 28, 2009

Help! I've Tweeted and I Can't Get Up!

Tags: jennifer aniston, john mayer, kevin love, larry johnson, megan mccain,

One of my all-time favorite commercials is this classic from LifeCall:
When a medical emergency happens, like falling, the service would dispatch help to come rescue the victim if they use their nifty device.
Perfect deal, right?
Well what is the LifeCall equivalent for social media snafus?
A few recent, notable examples:
- Kansas City Chiefs star Larry Johnson uses [...]

Buzz, PR, Social Media

October 23, 2009

PR Buzz – Validated Tweets?

Tags: ,

This morning, I followed Valerie Simon’s advice and followed everyone who participated at #PRstudChat on Twitter this week.  It’s a great way to connect with more people in and around my industry, no?
Well, I got auto-DMs (another rant) from several folks saying that I had to click on a link and fill out a form [...]