The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for the ‘PR’ Category

PR,Pop Culture,Social Media,Sports,TV and Movies,music

June 28, 2010

Summer Destressification Guide

The integrated marketing industry (PR, marketing, advertising, social media and the rest) comes with a high price tag of stress. We feel it from all directions: clients, colleagues, competition, family, friends. The stakes are high – big-brands have an enormous responsibility, but smaller brand marketers often have individual’s hopes and dreams riding on campaigns. So, [...]

PR,Pop Culture,Social Media,TV and Movies

June 25, 2010

3 Ways To Brainstorm Like A Fraggle

Jim Henson was a brilliant dude.  He created the flippin’ MUPPETS!!  As covered here numerous times, I have a thing for Henson’s characters.  (Check out my previous Muppet love: What Type of PR Muppet Are You?,  Blog Like Cookie Monster, and a list of my Favorite Muppet Songs.) One of his most intriguing groups of [...]

PR,Social Media,Uncategorized

June 20, 2010

A Social Media Culture Clash?

This post probably won’t make much sense unless you read “Social Media, Put Some Damn Pants On” and the comment stream, so start there, then come back here.  We’ll wait. In the post and comments, there was a spirited debate on how social media practitioners should present themselves, in general, but also specifically during presentations [...]


June 15, 2010

Strip Clubs, Athletes and Bad PR

I am a VERY happily-married man.  That is the first thing you need to know. The second thing you need to know is that I have family members who read this blog. So, please know that the following entry comes with those two truths at the top of my mind. I’ve been to a few [...]

PR,Pop Culture,Sports,youtube

May 31, 2010

“Who’s On First” & Avoiding Miscommunication

Tags: abbott and costello, baseball, comedy, humor, , , who's on first,

The year was 2007.  The Los Angeles Dodgers needed an infielder, so they reached into their farm system and recalled Taiwanese player Chin-Lung Hu.  In a game against the San Diego Padres, the newest player singled, allowing Vin Scully to utter the greatest line in baseball broadcasting history: “And Hu’s on first.” Of course, that [...]


May 20, 2010

Don’t Insult Your Customer

Tags: , , , , , ,

Customer relations and public relations are very, very similar.  Really, the only difference is that PR is meant to reach a general population, whereas in customer relations, the population has greater definition – your customers! The core mission of both is to keep your audience engaged, informed and happy. Recently, I had dinner at one [...]

Buzz,PR,Pop Culture,Uncategorized,music

May 18, 2010

Does PR Need a Theme Song?

Tags: , , , , , , , ,

Theme songs.  Every TV show has one.  Heck, every WWE Superstar has one!  And, be honest with yourself, you want one, too.  Imagine every time you walk into a room the same song played, heralding your arrival and alerting potential enemies that they’d better step correct.  How frickin’ cool would that be? (For the record, [...]

Buzz,PR,Pop Culture

May 11, 2010

PR Pro or…Male Cheerleader?

Tags: cheerleading, , , snl

I play skeeball. Yes, I know that you play skeeball, too. At arcades, on the boardwalk. But I actually play in a league (**NERD ALERT**). Actually, it’s just like any rec sport league: you play the game, then you enjoy the fantastic food and/or beverage specials at the sponsoring establishment. The stress is unimaginable.  I [...]


May 2, 2010

PR Internships 101

Tags: internships, new york times, ,

The Who, What and Why of Internships Guest Post by Kayla Stevens As a student, you sometimes don’t realize how much “real world” experience can help you, before you actually need it. This is where internships come into play. Unfortunately, now internships have become the center of negative discussion within large companies and ambitious students [...]


April 29, 2010

Don’t Worry, Be #HAPPO!

Tags: , help a pr pro out, jobs, ,

It’s been a dark few weeks.  A volcanic eruption halted global commerce.  LOST showed a repeat this week.  Crazy Siobhan was sent packing on American Idol.  Kate Gosselin somehow was on “Dancing With The Stars.” Dark times, indeed. Out of the darkness shines a beacon of hope.  No, it’s not the new Iron Man movie [...]