The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for the ‘Uncategorized’ Category

PR,Pop Culture,Social Media,Technology,Uncategorized

July 22, 2010

4 Lessons From Seth Godin

Tags: , linchpin, , , , seth godin, seth's blog, , tribes, washington dc

I recently attended the Washington, DC, stop of Seth Godin’s 2010 Road Trip. For those who don’t know, Seth is widely-recognized as one of the top marketing minds in the world today.  I highly recommend his blog and writings.  To call him a thought-leader in the industry is to sell Seth short – whether or [...]

Buzz,PR,Pop Culture,Social Media,TV and Movies,Uncategorized

July 19, 2010

Justice League of Communications

Tags: , , , , , , , , , , , , , ,

The year was 1960.  The Cold War was in full effect, Neil Armstrong hadn’t yet touched the moon and Dwight D. Eisenhower was President of the United States.  Heck, The Beatles hadn’t appeared on The Ed Sullivan Show yet! However, a comic book came out, issue #28 of The Brave and the Bold.  It featured the [...]

PR,Social Media,Uncategorized

June 20, 2010

A Social Media Culture Clash?

This post probably won’t make much sense unless you read “Social Media, Put Some Damn Pants On” and the comment stream, so start there, then come back here.  We’ll wait. In the post and comments, there was a spirited debate on how social media practitioners should present themselves, in general, but also specifically during presentations [...]

Andi Narvaez,Buzz,Pop Culture,Social Media,TV and Movies,Uncategorized

May 21, 2010

LOST is to social media as…

Tags: abc, LOST, lost finale, Pop Culture, , , TV

[Note from Mike: The following is a guest post from NEW Buzz Contributor Andi Narvaez!  Click the Contributors tab above to learn more about her!  She currently is petitioning me to change the site's name to "Da Buzz."  I'll take it under advisement.] LOST is to social media as… how many times can you jump [...]


May 20, 2010

Don’t Insult Your Customer

Tags: , , , , , ,

Customer relations and public relations are very, very similar.  Really, the only difference is that PR is meant to reach a general population, whereas in customer relations, the population has greater definition – your customers! The core mission of both is to keep your audience engaged, informed and happy. Recently, I had dinner at one [...]

Buzz,PR,Pop Culture,Uncategorized,music

May 18, 2010

Does PR Need a Theme Song?

Tags: , , , , , , , ,

Theme songs.  Every TV show has one.  Heck, every WWE Superstar has one!  And, be honest with yourself, you want one, too.  Imagine every time you walk into a room the same song played, heralding your arrival and alerting potential enemies that they’d better step correct.  How frickin’ cool would that be? (For the record, [...]

Pop Culture,Uncategorized,music,youtube

May 3, 2010

Top 16 Favorite Cover Songs

Tags: alien ant farm, , andrew garcia, Boyce Avenue, chris cornell, chris daughtry, david cook, dynamite hack, glen hansard, janis joplin, jason mraz, jeff buckley, jimi hendrix, johnny cash, kris allen, , muse, nirvana, over the rainbow, seether, smashing pumpkins, whitney houston

I’ve always been fascinated with cover songs – when one artist does their version of a song another made famous. For me, seeking out covers has  exposed me to new songs and artists,  and even new genres of music.  A new slant on an old song shows creativity and artistry, and says as much about [...]


April 7, 2010

The Importance of the Kentucky Derby

{Note from Mike – This post is part of Guest Blogger Month on The Buzz!  We wrap up the first week with an excellent look at one of America’s finest sporting events, the Kentucky Derby!} Guest Post by Katherine Sarasohn The first Saturday in May, 1973- The chestnut colt came thundering down the stretch. His [...]


April 5, 2010

Protected: 7 Things About Mike Schaffer

There is no excerpt because this is a protected post.


February 8, 2010

Mike and Marisa Digging Out After the Snow

Tags: columbia heights, , snomg, snow, snowmaggedon, snowpocalypse2, washington dc

After a record-setting storm dumped over 30 inches in and around Washington, DC., my beautiful wife and I attempted to dig our car out of our back alley driveway.  The results?  Well…see for yourself…  1  1