The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for the ‘Social Media’ Category

Buzz,Pop Culture,Social Media,TV and Movies

July 13, 2010

4 Reasons Old Spice is Better Than You

Tags: , , , , , ,

Let’s get this out of the way: soap is not inherently “cool.” Marketers have been trying to shove personality into stuff that removes body odor and makes you smell vaguely reminiscent of something, be it a river in Ireland or an iceberg in Antarctica. However, Old Spice hit the jackpot this week with their new [...]

Pop Culture,Social Media,Technology,music,youtube

July 6, 2010

When Doves and Internets Cry

Tags: internet, metallica, , napster, prince, purple rain, when doves cry,

Iconic musician and noted weirdo Prince has officially either become the smartest man on the planet, or is continuing his lifelong assault on common sense.  (Remember, this is the dude that changed his name to a symbol.) He said the following to The Mirror: The internet’s completely over. I don’t see why I should give [...]

PR,Pop Culture,Social Media,Sports,TV and Movies,music

June 28, 2010

Summer Destressification Guide

The integrated marketing industry (PR, marketing, advertising, social media and the rest) comes with a high price tag of stress. We feel it from all directions: clients, colleagues, competition, family, friends. The stakes are high – big-brands have an enormous responsibility, but smaller brand marketers often have individual’s hopes and dreams riding on campaigns. So, [...]

PR,Pop Culture,Social Media,TV and Movies

June 25, 2010

3 Ways To Brainstorm Like A Fraggle

Jim Henson was a brilliant dude.  He created the flippin’ MUPPETS!!  As covered here numerous times, I have a thing for Henson’s characters.  (Check out my previous Muppet love: What Type of PR Muppet Are You?,  Blog Like Cookie Monster, and a list of my Favorite Muppet Songs.) One of his most intriguing groups of [...]

PR,Social Media,Uncategorized

June 20, 2010

A Social Media Culture Clash?

This post probably won’t make much sense unless you read “Social Media, Put Some Damn Pants On” and the comment stream, so start there, then come back here.  We’ll wait. In the post and comments, there was a spirited debate on how social media practitioners should present themselves, in general, but also specifically during presentations [...]

Buzz,Social Media

June 17, 2010

Social Media, Put Some Damn Pants On!

Prologue I spent a good portion of Thursday afternoon at #140conf – The 140 Character Conference, investigating the state of NOW, related to our good friend Twitter.  The event was part of Digital Capital Week, a series of conferences, awards, meetings-of-the-minds and other fantastic gatherings. Event founder Jeff Pulver is a terrific example of the [...]

Social Media

June 10, 2010

Facebook: How Not To Expose Your Life to the World

Tags: Facebook, privacy,

Facebook Settings: How Not To Expose Your Life to the Internet World Guest Post by Sarah McCarthy of @DogAteBlog To hear some people talk, you would think that Facebook is good for nothing but the following things: 1)       Destroying person-to-person interaction. 2)       Allowing creepers to better stalk their targets. 3)       RUINING ONE’S REPUTATION. All people [...]

Social Media,charity,music

June 7, 2010

Cole’s #12for12k Concert

Tags: 12for12k, beatles, charity, ,

[Note from Mike: The following guest post is from my good friend and OFFICIAL Buzz Kids Reporter, Cole.  He's only 3 years old, but he has an amazing understanding of the importance of giving to others.  You can see below that Cole and I share a passion for snow angels, but I had no idea [...]

Andi Narvaez,Buzz,Pop Culture,Social Media,TV and Movies,Uncategorized

May 21, 2010

LOST is to social media as…

Tags: abc, LOST, lost finale, Pop Culture, , , TV

[Note from Mike: The following is a guest post from NEW Buzz Contributor Andi Narvaez!  Click the Contributors tab above to learn more about her!  She currently is petitioning me to change the site's name to "Da Buzz."  I'll take it under advisement.] LOST is to social media as… how many times can you jump [...]

Social Media,charity

May 13, 2010

For My Birthday…

Tags: 12for12k, american heart association, ithaca college, lls, Sports

Thanks everyone for the firestorm of birthday wishes!  I feel the love, for sure For my birthday this year, I don’t need any presents.  What I would like is for you to look into some of my favorite charitable causes.  I’m not asking you to donate, just read up on a few of these organizations. [...]