The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Posts Tagged ‘marketing’

PR,Pop Culture,Social Media,Technology,Uncategorized

July 22, 2010

4 Lessons From Seth Godin

Tags: , linchpin, , , , seth godin, seth's blog, , tribes, washington dc

I recently attended the Washington, DC, stop of Seth Godin’s 2010 Road Trip. For those who don’t know, Seth is widely-recognized as one of the top marketing minds in the world today.  I highly recommend his blog and writings.  To call him a thought-leader in the industry is to sell Seth short – whether or [...]

Buzz,PR,Pop Culture,Social Media,TV and Movies,Uncategorized

July 19, 2010

Justice League of Communications

Tags: , , , , , , , , , , , , , ,

The year was 1960.  The Cold War was in full effect, Neil Armstrong hadn’t yet touched the moon and Dwight D. Eisenhower was President of the United States.  Heck, The Beatles hadn’t appeared on The Ed Sullivan Show yet! However, a comic book came out, issue #28 of The Brave and the Bold.  It featured the [...]

Buzz,Pop Culture,Social Media,TV and Movies

July 13, 2010

4 Reasons Old Spice is Better Than You

Tags: , , , , , ,

Let’s get this out of the way: soap is not inherently “cool.” Marketers have been trying to shove personality into stuff that removes body odor and makes you smell vaguely reminiscent of something, be it a river in Ireland or an iceberg in Antarctica. However, Old Spice hit the jackpot this week with their new [...]

Buzz,PR,Pop Culture,Song of the Day,music

February 2, 2010

Vanilla Ice and Crisis PR

Tags: , , , , , , , ,

Some days I listen to the radio, others I listen to my iPod.  I’m sure you do the same thing. A few days ago, I enjoyed the mix as I got off the DC Metro and walked through the streets of Chinatown. [Confession – I used to be a Bar Mitzvah DJ, so I’ve got [...]

Buzz,PR,Social Media,Technology

January 18, 2010

Facebook Not Included

Tags: book face, bookface, Facebook, , , , The Office

On Monday, I presented a social media plan to a restaurant chain my agency represents in a PR capacity. I recommended what I thought to be a good mix of outlets and channels to reach their target market, including Facebook. My client responded, “Why do we need Facebook?  What can it give us that our [...]

PR,Pop Culture,TV and Movies,Uncategorized

December 29, 2009

PR & The Ninja Turtles

Tags: , donatello, leonardo, , michelangelo, , , raphael, shredder, , splinter, teenage mutant ninja turtles, tmnt

This post was co-conceptualized and co-written with the exceptionally awesome Sheema Siddiqi.  Read more at her blog here and follow her on Twitter. If you are anything like us, when you think of teams, you think of the Teenage Mutant Ninja Turtles!  From comic books to TV shows to movies to toys, the Turtles have [...]

Buzz,PR,Pop Culture

October 2, 2009

PR Buzz – What Type of Muppet Are You?

Tags: beaker, elmo, gonzo, jim hensen, kermit, , miss piggy, muppets, ,

I have never made a secret of my love for Jim Henson‘s Muppet characters.  Outside of Superman, they are, as a collective group, my favorite fictional friends.  What makes them so lovable is how distinct and unique their personalities are. Other people with distinct and unique personalities are public relations professionals!  (Yes, I am comparing [...]


September 24, 2009

PR Buzz – My Marketing Motto

Tags: ,

Everyone has a series of phrases, lines and quotes that drives them, both personally and professionally. When it comes to promoting, I live by a simple rule: It is better to beg for forgiveness than to ask for permission If you have a restaurant opening up, and you want to hand out flyers, do you [...]


August 25, 2009

Does PR Create Brand Loyalty?

Tags: , , pub,

There seems to be a never-ending discussion on the blogosphere about trying to *define* Public Relations.  What is PR, we ask ourselves and each other. I think we all view it in our own way–because it is a multi-faceted industry that is different at the agency and company levels. What I want to do is [...]


June 18, 2009

The Death of PR?

Tags: , Facebook, , , social,

My parents live and work in the Baltimore area.  I get updates on the state of their newspaper, the Baltimore Sun, every so often.  Frequently, they tell me that besides getting thinner top-to-bottom, the paper is actually getting smaller left-to-right!  Yes, to reduce costs, they literally shrunk the size of their newsprint! *********************** Anyone who [...]