The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

#SportsPRChat, PR, Sports

April 19, 2010

The Curious Case of Benjamin Roethlisberger

Tags: ben roethlisberger, football, nfl, pittsburgh steelers, , Sports

Box office numbers and award nominations don’t lie.  My guess is that you probably saw “The Curious Case of Benjamin  Button” in the theaters a few years back.  Terrific adaptation of the F. Scott Fitzgerald (he wrote “The Great Gatsby!”) short story, featuring Brad Pitt as a man born old and progressively gets younger throughout his [...]

Pop Culture, Social Media

April 11, 2010

Are you “Social Media Awesome?”

Tags: Facebook, rick astley, , ,

A few weeks ago, Rick Astley helped me introduce the concept of being committed to being awesome.  But there was
one problem in the post: we never discussed what “Social Media Awesomeness” really is, so you know what exactly you are committing yourself to.
So let’s do just that right now.
First, though, let’s address the elephant in [...]


April 7, 2010

The Importance of the Kentucky Derby

{Note from Mike – This post is part of Guest Blogger Month on The Buzz!  We wrap up the first week with an excellent look at one of America’s finest sporting events, the Kentucky Derby!}
Guest Post by Katherine Sarasohn
The first Saturday in May, 1973- The chestnut colt came thundering down the stretch. His hooves kicked [...]

PR, Pop Culture, Social Media, Sports

April 6, 2010

The 2010 FIFA World Cup and Global Public Relations

Tags: , , , , , ,

The 2010 FIFA World Cup and Global Public Relations
Guest post by Andi Narvaez, public relations and social media professional and graduate student at University of Maryland. Co-founder of The BMPR, founder of Social Media Breakfast DC chapter, and Social Media Club-DC officer. Read her blog and follow her onTwitter.
Two years ago, my best friend came to visit my home [...]

PR, Social Media, Technology

April 5, 2010

All I Need to Know I Learned Through Twitter

Tags: college, , education, , , school, , ,

All I Need to Know I Learned Through Twitter.
Guest Post by Lauren Sandelin
My professors would cringe if they heard that question come out of my mouth.  Perhaps because a tiny bit of them
knows that this is true.  Now let me back up a second here – we all need that foundation we build through coursework, [...]


Protected: 7 Things About Mike Schaffer

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Pop Culture, Sports

April 4, 2010

Four Reasons Why Baseball Opening Day is Great

Tags: baseball, boston red sox, field of dreams, los angeles dodgers, major league baseball, mlb, opening day, Sports, washington nationals

[Note from Mike: Enjoy the first of many guest posts coming this month!  And...GO ORIOLES!!!]
Guest post by Jason Mollica
The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It has been erased like a blackboard, rebuilt and erased again. But baseball has marked the time. [...]


March 29, 2010

My First Pedicure

Tags: metrosexual, nails, pedicure

I traded in a good portion of my “man-card” yesterday, as I went with my wife and mother in law for a pedicure.
True, my feet were all sorts of nasty, discolored, rotten and just plain gross, but it was still a tough decision to go along with it.
[For those wondering why I would blog about [...]

Buzz, PR, Pop Culture, Social Media, TV and Movies

March 24, 2010

Do You Blog Like Cookie Monster?

Tags: blog, blogging, cookie monster, , , sesame street

B is for Blogging, that’s good enough for me
Blogging, blogging, blogging starts with B!
If that sounds familiar, then you’ve been paying attention to Sesame Street!
(For those keeping score, this is my second Muppets-related PR/Social Media post - check out the first here)
Cookie Monster has always been one of my favorite characters.  Of course, as a kid, [...]

Buzz, Pop Culture, Social Media, music

March 18, 2010

Rick Astley & Social Media

Tags: never gonna give you up, , rick astley,

You won’t admit it publicly, but it’s OK.  I’ll take care of it.
You LOVE Rick Astley.
No shame in it.  Great pop artist from the 1980s who, despite being the punchline for countless jokes has always seemed like an easy-going, play-along-with-it kinda guy.
His most famous song, of course, is “Never Gonna Give You Up.”  Here is [...]