Let’s get this out of the way: soap is not inherently “cool.” Marketers have been trying to shove personality into stuff that removes body odor and makes you smell vaguely reminiscent of something, be it a river in Ireland or an iceberg in Antarctica. However, Old Spice hit the jackpot this week with their new [...]
Prologue I spent a good portion of Thursday afternoon at #140conf – The 140 Character Conference, investigating the state of NOW, related to our good friend Twitter. The event was part of Digital Capital Week, a series of conferences, awards, meetings-of-the-minds and other fantastic gatherings. Event founder Jeff Pulver is a terrific example of the [...]
[Note from Mike: The following is a guest post from NEW Buzz Contributor Andi Narvaez! Click the Contributors tab above to learn more about her! She currently is petitioning me to change the site's name to "Da Buzz." I'll take it under advisement.] LOST is to social media as… how many times can you jump [...]
Theme songs. Every TV show has one. Heck, every WWE Superstar has one! And, be honest with yourself, you want one, too. Imagine every time you walk into a room the same song played, heralding your arrival and alerting potential enemies that they’d better step correct. How frickin’ cool would that be? (For the record, [...]
I play skeeball. Yes, I know that you play skeeball, too. At arcades, on the boardwalk. But I actually play in a league (**NERD ALERT**). Actually, it’s just like any rec sport league: you play the game, then you enjoy the fantastic food and/or beverage specials at the sponsoring establishment. The stress is unimaginable. I [...]
The Who, What and Why of Internships Guest Post by Kayla Stevens As a student, you sometimes don’t realize how much “real world” experience can help you, before you actually need it. This is where internships come into play. Unfortunately, now internships have become the center of negative discussion within large companies and ambitious students [...]
Guest post by Brittany James During February’s #PRStudChat, Deirdre Breakenridge and Valerie Simon announced they had picked me to be the #PRStudChat Tweetheart because of how through chats I’ve reached out to other PR students and pros and developed relationships. In addition to being named Tweetheart, Deirdre and Valerie announced I would be moderating a [...]
I traded in a good portion of my “man-card” yesterday, as I went with my wife and mother in law for a pedicure. True, my feet were all sorts of nasty, discolored, rotten and just plain gross, but it was still a tough decision to go along with it. [For those wondering why I would [...]
B is for Blogging, that’s good enough for me Blogging, blogging, blogging starts with B! If that sounds familiar, then you’ve been paying attention to Sesame Street! (For those keeping score, this is my second Muppets-related PR/Social Media post - check out the first here) Cookie Monster has always been one of my favorite characters. Of [...]
You won’t admit it publicly, but it’s OK. I’ll take care of it. You LOVE Rick Astley. No shame in it. Great pop artist from the 1980s who, despite being the punchline for countless jokes has always seemed like an easy-going, play-along-with-it kinda guy. His most famous song, of course, is “Never Gonna Give You [...]
