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May 18, 2010

Does PR Need a Theme Song?

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Theme songs.  Every TV show has one.  Heck, every WWE Superstar has one!  And, be honest with yourself, you want one, too.  Imagine every time you walk into a room the same song played, heralding your arrival and alerting potential enemies that they’d better step correct.  How frickin’ cool would that be?

(For the record, my personal theme song is a toss-up between Trapt’s “” and “” by the Beastie Boys.  Got a problem with that??)

Theme songs have become hit songs (remember The Rembrandts’ “” from Friends?) and hit songs have become theme songs (like The Who’s “” with the CSI franchise.)

And if you don’t think that theme songs are identifiable, let me bring up Exhibit A:

Exhibit B:

Exhibit C:

Be it Cheers, The Golden Girls or Fat Albert, the theme song set the stage for the show.  And more than 20 years since ANY of those shows were on the air, just about anyone who has seen a few episodes immediately identified the program with the song.

So, my friends and colleagues, it’s time for us to select a theme song for the PR industry!

What elements go into a theme?

1) It has to be catchy.

2) It has to explain what we’re all about.

3) It has to be awesome.

My proposal is an all-time classic: “Brass in Pocket” by The Pretenders.

Why?  Well, it’s catchy, it’s awesome and just take a look at some of the lyrics:


And, honestly, if those words don’t sum up the mission of public relations, I don’t know if anything ever could!

Here is the full version of the song:

That’s just my suggestion – what do YOU think should be the theme song for the PR industry?

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  • gaylefalkenthal
    Yep, talk about derailing you from your deadlines!

    Whatever our ultimate PR theme song, it needs to be leaning forward, hard charging, crunchy loud, with attitude to spare. "Brass in Pocket" is a lovely song but way too nice.

    After a little thought (and verifying lyrics), I suggest AC/DC's "Back in Black;" Republica's "Ready To Go," or The Who's "Eminence Front."

    An instrumental is a good choice too. I always hear the Colisseum theme from the movie "Gladiator" in my head when I walk into a business meeting and need to make a power play, ha! :-)

    Thanks for a fun diversion, Mike. A little creativity exercise is GOOD for us all. Work those PR muscles!
  • mikeschaffer
    Thanks for stopping by, Gayle!

    I like the more aggressive tunes. Republica is such a superstar song! Love it!
  • KevinMercuri
    The old song by Styx; Grand Illusion comes to mind; but "Hold Me, Thrill Me, Kiss Me, Kill Me" by U2 (AviH's idea) is actually better
  • Oh my God Mike. You can't do this to me... I have been thinking for two hours now. Tell you what, I'll bookmark it and when the song comes to me, it'll come to me and I'll comment and it will be glorious!!
  • mikeschaffer
    Not all that sorry, my friend :)
  • Interesting post, Mike. My first reaction was to say "Hold Me, Thrill Me, Kiss Me, Kill Me" by U2.

    They want you to be Jesus
    They'll go down on one knee
    But they'll want their money back
    If you're alive at thirty-three
    And you're turning tricks
    With your crucifix
    You're a star

    They really sometimes want miracles from us, and man, if we aren't pimping ourselves out to the media and other key stakeholders (turning tricks), then I dunno what to call it!
  • mikeschaffer
    Bonus points for the song being in a Batman movie!
  • Mike,

    Wes Mallette here. Just wanted to tell you love your posts man! Always fun, entertaining, educational and more often than not, all of the above.

    I'm with you on the theme song deal, too! Depending on the client, issue, situation, etc., there's always an appropriate theme song for us!

    Wonder what BP's theme song is right now...

    Keep up the good work man!
  • mikeschaffer
    Hu, Wes--thanks for reading! I very much appreciate the feedback and will try to keep everything fun, entertaining, educational and more!

    BP? How about "Sitting on the Dock of the Bay?"
  • It's a toss up for me between between "Be Good To Yourself" by Journey...

    "Be good to yourself when, nobody else will
    Oh be good to yourself
    You're walkin' a high wire, caught in a cross fire
    Oh be good to yourself."

    Or for an instrumental song, The Superman Theme (from the original Christopher Reeve version).
  • mikeschaffer
    That's a ROUGH toss-up there: absolute adoration of all things Journey or my man-child-ish love for Superman. Good choices!!!!
  • Gotta be Audioslave's Set It Off (first verse particularly -- comments/interps in brackets)

    He was standing at the rock [podium]
    Gathering the flock [press/public]
    And getting there with no directions [Need I say anymore re: client instructions/directions]
    And underneath the arch [uhhh, McD after event *spin*]
    It turned into a march [Message delivered - customers buying]
    And there he found the spark [Strategy] to
    Set this f***er off [well....]
  • mikeschaffer
    Language, language, language! ;)
  • OnlinePRNews
    I am going to have to suggest "A Day in the Life" by the Beatles:

    Woke up, fell out of bed
    Dragged a comb across my head
    Found my way downstairs and drank a cup
    And looking up, I noticed I was late
    Found my coat and grabbed my hat
    Made the bus in seconds flat .....

    I read the news today, oh boy

    Not really a "motivational' theme song, but the first thing that popped into my head when thinking of a song that depicts the craziness of PR and News. :) -- Tara
  • mikeschaffer
    Mega-win for a Beatles inclusion!
  • MattLaCasse
    Some great suggestions, and I'll throw my two cents in as well. Mainly because it was the first song that popped to mind when I started reading this post...and it may or may not have popped up on my iPod this morning as well. I can neither confirm, nor deny, those allegations.

    Mr. Big "To Be With You":

    "I'm the one who wants to be with you
    Deep inside I hope you feel it too
    Waited on a line of greens and blues
    Just to be the next to be with you"

    To me, through the lens of PR, that speaks about client outreach as well as dealing with journalists.

    Welcome to my brain.
  • mikeschaffer
    Ha! Mr. Big! What a fantastic one-hit wonder!
  • Ha! Awesome post, Mike - tough question (though I love Jeff's suggestion too, hehe).

    I would say "Basket Case" by Green Day. Purely from a "you can go there so easily with all the crazy stuff you often have to deal with" approach :)
  • mikeschaffer
    Such a great song! I actually saw that they released a "Rock Band" music video of "Basket Case" that's getting TV airplay! Not the ACTUAL video, but a video game sim! Wild!
  • But that one goes... "do you have the time, to listen to me whine." We're not whiners ;)
  • jeffespo
    Mike - I would have to say John Williams' Imperial March.
  • Sasha H. Muradali
    I love that idea :)

    ... or Queen "We Will Rock You!"
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