July 13, 2010
Tags: commercial, isaiah mustafa, marketing, old spice, Social Media, Video, youtube
Let’s get this out of the way: soap is not inherently “cool.” Marketers have been trying to shove personality into stuff that removes body odor and makes you smell vaguely reminiscent of something, be it a river in Ireland or an iceberg in Antarctica. However, Old Spice hit the jackpot this week with their new [...]
July 6, 2010
When Doves and Internets Cry
Tags: internet, metallica, music, napster, prince, purple rain, when doves cry, youtube
Iconic musician and noted weirdo Prince has officially either become the smartest man on the planet, or is continuing his lifelong assault on common sense. (Remember, this is the dude that changed his name to a symbol.) He said the following to The Mirror: The internet’s completely over. I don’t see why I should give [...]
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May 31, 2010
Tags: abbott and costello, baseball, comedy, humor, PR, public relations, who's on first, youtube
The year was 2007. The Los Angeles Dodgers needed an infielder, so they reached into their farm system and recalled Taiwanese player Chin-Lung Hu. In a game against the San Diego Padres, the newest player singled, allowing Vin Scully to utter the greatest line in baseball broadcasting history: “And Hu’s on first.” Of course, that [...]
April 11, 2010
Tags: Facebook, rick astley, Social Media, Twitter, youtube
A few weeks ago, Rick Astley helped me introduce the concept of being committed to being awesome. But there was one problem in the post: we never discussed what “Social Media Awesomeness” really is, so you know what exactly you are committing yourself to. So let’s do just that right now. First, though, let’s address [...]
December 14, 2009
Tags: Facebook, PR, public relations, Social Media, Twitter, youtube
Let’s get some debate going on a Monday morning, why don’t we?? I’ve heard an increasing number of people recently express their disgust with the term “social media guru.” Here is how “guru” is defined by Wikipedia: “one who is regarded as having great knowledge, wisdom and authority in a certain area, and who uses [...]
May 30, 2009
Tags: Video, WWE, youtube
Before Christian left WWE several years ago for a run with TNA, he had perhaps the sweetest theme song in quite some time, “Just Close Your Eyes” by a small indie band called Waterproof Blonde. Haunting, catchy, just a great, great song. However, as previously mentioned, Christian left WWE for about 3 years. When he [...]