Let’s play a game. Totally fictitious situation.
You’re a publicist and you represent a second-tier NBA superstar. Not a LeBron or Kobe, but one notch below. Still a major player in the game. Let’s call him, just for fun, “Gilbert Arenas.”
And let’s say that “Gilbert Arenas” just plead guilty to felonious gun possession in Washington, [...]
Customer service is the center of business. Treat your customers well and they will be happy, thus, in theory, become repeat and loyal customers.
Sounds fairly basic, right?
And yet, here I am, waiting for the DC Water Authority…for a second straight day. Let me timeline this out for you, and hopefully give businesses a how-not on [...]
Growing up in the 1980s and early 1990s, one of my favorite professional wrestlers was the Ultimate Warrior.
Not familiar? Take a look:
[youtube=http://www.youtube.com/watch?v=ffXJodvm66E]
You can see why a little kid would be magnetized to him. Action figure physique, off-the-charts intensity, frenetic energy…a really fun presentation.
But at the end of the day, the Ultimate Warrior was an extended [...]
True fact – while I am a die-hard Baltimore Ravens fan, it wasn’t always this way.
Growing up between Baltimore and Washington in the early 1980s, there was only one option for football, one I inherited from my family, the Washington Redskins. The Colts Mayflowered their way out of Baltimore when I was an infant and [...]
Rumors have been swirling lately that Mark McGwire, one of the most prolific sluggers in baseball history, and one of the forefathers of the “Steroid
Era,” will join his old club, the St. Louis Cardinals, as the hitting coach in 2010.
While his numbers are staggering and his legendary 1998 home run war with Sammy Sosa was [...]
Kurt Angle is a very accomplished man. He has been an NCAA champion, an Olympic Gold Medalist and, at last count, a 13-time world heavyweight champion in professional wrestling (including his current title reign). Now 40 years old, he has also started to transition to an acting career. Overall, a terrific American story.
On the flip [...]
Earlier this week, Jennifer Van Grove over at the awesome Mashable site wrote about Muck Rack and how they are offering a Twitter-based press release distribution service. The basic premise of the piece is asking if media and PR pros are open to the new method (with a $50 per-character price tag).
I think that, yes, [...]