The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Posts Tagged ‘PR advice’

Buzz, PR, Sports

January 15, 2010

Your PR Advice For “Gilbert Arenas”

Tags: gilbert arenas, nba, , , washington wizards

Let’s play a game.  Totally fictitious situation.
You’re a publicist and you represent a second-tier NBA superstar.  Not a LeBron or Kobe, but one notch below.  Still a major player in the game.  Let’s call him, just for fun, “Gilbert Arenas.”
And let’s say that “Gilbert Arenas” just plead guilty to felonious gun possession in Washington, [...]

PR, Uncategorized

December 22, 2009

PR Buzz – 5 Customer Service Lessons

Tags: , , , , ,

Customer service is the center of business.  Treat your customers well and they will be happy, thus, in theory, become repeat and loyal customers.
Sounds fairly basic, right?
And yet, here I am, waiting for the DC Water Authority…for a second straight day.  Let me timeline this out for you, and hopefully give businesses a how-not on [...]

PR, Pop Culture, WWE, Wrestling

November 17, 2009

PR Buzz – Don't Be Like The Ultimate Warrior

Tags: , , , , ultimate warrior, , ,

Growing up in the 1980s and early 1990s, one of my favorite professional wrestlers was the Ultimate Warrior.
Not familiar?  Take a look:
You can see why a little kid would be magnetized to him.  Action figure physique, off-the-charts intensity, frenetic energy…a really fun presentation.
But at the end of the day, the Ultimate Warrior was an extended [...]

Buzz, PR, Sports

October 30, 2009

PR Buzz – The Washington Football Mess

Tags: nfl, , , PR tips, redskins, Sports, washington redskins

True fact – while I am a die-hard Baltimore Ravens fan, it wasn’t always this way.
Growing up between Baltimore and Washington in the early 1980s, there was only one option for football, one I inherited from my family, the Washington Redskins.  The Colts Mayflowered their way out of Baltimore when I was an infant and [...]

Buzz, PR, Sports

October 26, 2009

PR Buzz – The Right Man For The Job

Tags: baseball, mark mcgwire, mlb, , , PR tips, public relation

Rumors have been swirling lately that Mark McGwire, one of the most prolific sluggers in baseball history, and one of the forefathers of the “Steroid
Era,” will join his old club, the St. Louis Cardinals, as the hitting coach in 2010.
While his numbers are staggering and his legendary 1998 home run war with Sammy Sosa was [...]

Buzz, PR, Pop Culture, Wrestling

August 17, 2009

PR Buzz – Drugs, Sex andKurt Angle in the Spotlight

Tags: kurt angle, , , ,

Kurt Angle is a very accomplished man.  He has been an NCAA champion, an Olympic Gold Medalist and, at last count, a 13-time world heavyweight champion in professional wrestling (including his current title reign).  Now 40 years old, he has also started to transition to an acting career.  Overall, a terrific American story.
On the flip [...]

Buzz, PR

July 24, 2009

Are CLIENTS Ready For Twitter-Sized Releases?

Tags: muck rack, , , PR tips,

Earlier this week, Jennifer Van Grove over at the awesome Mashable site wrote about Muck Rack and how they are offering a Twitter-based press release distribution service.  The basic premise of the piece is asking if media and PR pros are open to the new method (with a $50 per-character price tag).
I think that, yes, [...]