The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for April, 2010


April 30, 2010

A #HAPPO Poem!

A HAPPO poem By Rob Smith Oooohhhh yeah it time for Rob Smith to get HAPPO. If you hire me I’ll deliver in my first year like Ravens QB Joe Flacco When you meet me you noticed I’m very tall Had a dream to play pro basketball But that dream came to an end because [...]


April 29, 2010

Don’t Worry, Be #HAPPO!

Tags: , help a pr pro out, jobs, ,

It’s been a dark few weeks.  A volcanic eruption halted global commerce.  LOST showed a repeat this week.  Crazy Siobhan was sent packing on American Idol.  Kate Gosselin somehow was on “Dancing With The Stars.” Dark times, indeed. Out of the darkness shines a beacon of hope.  No, it’s not the new Iron Man movie [...]

Buzz,PR,Social Media,happo

April 27, 2010

Job-Hunting Lessons from #PRStudChat

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Guest post by Brittany James During February’s #PRStudChat, Deirdre Breakenridge and Valerie Simon announced they had picked me to be the #PRStudChat Tweetheart because of how through chats I’ve reached out to other PR students and pros and developed relationships. In addition to being named Tweetheart, Deirdre and Valerie announced I would be moderating a [...]

Pop Culture,TV and Movies

April 22, 2010

Happy Earth Day!

Tags: captain planet, cartoons, classic tv, earth day, recycling, TV

Enjoy…and remember, THE POWER IS YOURS! How awesome was Captain Planet? He fought the Nazis! Make sure you recycle!  4  1

PR,Pop Culture,Wrestling

April 20, 2010

PR Buzz – TNA Goes RVD

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It’s been a while since we chatted ‘rasslin’.  Let’s change that, shall we. Monday night, Total Nonstop Action (TNA) delivered probably one of their greatest shows ever. Veteran fan favorites Jeff Hardy and Rob Van Dam faced off to decide the #1 contender to champion AJ Styles.  Popular mainstay Samoa Joe returned from an unexplained [...]


April 19, 2010

The Curious Case of Benjamin Roethlisberger

Tags: ben roethlisberger, football, nfl, pittsburgh steelers, , Sports

Box office numbers and award nominations don’t lie.  My guess is that you probably saw “The Curious Case of Benjamin  Button” in the theaters a few years back.  Terrific adaptation of the F. Scott Fitzgerald (he wrote “The Great Gatsby!”) short story, featuring Brad Pitt as a man born old and progressively gets younger throughout his [...]

Pop Culture,Social Media

April 11, 2010

Are you “Social Media Awesome?”

Tags: Facebook, rick astley, , ,

A few weeks ago, Rick Astley helped me introduce the concept of being committed to being awesome.  But there was one problem in the post: we never discussed what “Social Media Awesomeness” really is, so you know what exactly you are committing yourself to. So let’s do just that right now. First, though, let’s address [...]


April 7, 2010

The Importance of the Kentucky Derby

{Note from Mike – This post is part of Guest Blogger Month on The Buzz!  We wrap up the first week with an excellent look at one of America’s finest sporting events, the Kentucky Derby!} Guest Post by Katherine Sarasohn The first Saturday in May, 1973- The chestnut colt came thundering down the stretch. His [...]

PR,Pop Culture,Social Media,Sports

April 6, 2010

The 2010 FIFA World Cup and Global Public Relations

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The 2010 FIFA World Cup and Global Public Relations Guest post by Andi Narvaez, public relations and social media professional and graduate student at University of Maryland. Co-founder of The BMPR, founder of Social Media Breakfast DC chapter, and Social Media Club-DC officer. Read her blog and follow her onTwitter. Two years ago, my best friend came to visit [...]

PR,Social Media,Technology

April 5, 2010

All I Need to Know I Learned Through Twitter

Tags: college, , education, , , school, , ,

All I Need to Know I Learned Through Twitter. Guest Post by Lauren Sandelin My professors would cringe if they heard that question come out of my mouth.  Perhaps because a tiny bit of them knows that this is true.  Now let me back up a second here – we all need that foundation we [...]