The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for March, 2010


March 29, 2010

My First Pedicure

Tags: metrosexual, nails, pedicure

I traded in a good portion of my “man-card” yesterday, as I went with my wife and mother in law for a pedicure. True, my feet were all sorts of nasty, discolored, rotten and just plain gross, but it was still a tough decision to go along with it. [For those wondering why I would [...]

Buzz,PR,Pop Culture,Social Media,TV and Movies

March 24, 2010

Do You Blog Like Cookie Monster?

Tags: blog, blogging, cookie monster, , , sesame street

B is for Blogging, that’s good enough for me Blogging, blogging, blogging starts with B! If that sounds familiar, then you’ve been paying attention to Sesame Street! (For those keeping score, this is my second Muppets-related PR/Social Media post - check out the first here) Cookie Monster has always been one of my favorite characters.  Of [...]

Buzz,Pop Culture,Social Media,music

March 18, 2010

Rick Astley & Social Media

Tags: never gonna give you up, , rick astley,

You won’t admit it publicly, but it’s OK.  I’ll take care of it. You LOVE Rick Astley. No shame in it.  Great pop artist from the 1980s who, despite being the punchline for countless jokes has always seemed like an easy-going, play-along-with-it kinda guy. His most famous song, of course, is “Never Gonna Give You [...]

Buzz,PR,Social Media,Sports,WWE,Wrestling

March 14, 2010

Thanks for the Memories

Tags: baltimore ravens, baseball, boxing, california tortilla, jay-z, john cena, john legend, mc hammer, mlb, muhammad ali, , , , Sports, steve urkel, , WWE

It only seemed fitting to break this news on this blog. After seven of the best years of my life, I am leaving Brotman-Winter-Fried Communications.  Starting April 1, I will be working for Iostudio, managing their incredible social media team.  Expect more information on the new gig in due time! Of course, this is a [...]

Pop Culture,Social Media,TV and Movies

March 11, 2010

Twitter vs. Seinfeld

Tags: seinfeld, , soup nazi,

A few weeks ago, our cable and Internet went out for a few days. We usually watch some TV before bed, so with TV not an option, I popped in a Seinfeld DVD. Then another. And another. And another. Over the past 14 nights, I’ve seen about 35-40 episodes of one of the greatest TV [...]

Pop Culture,music

March 9, 2010

Ultimate Stuck-In-Your-Head Mixtape

Tags: , , , , , , , , , , , , , ,

For the past few months, I’ve tweeted “Stuck In Your Head” songs of the day.  These are the tunes that somehow get stuck between your ears and hang out there for an eternity.  You may HATE the song, but it’s there.  Nothing you can do about it.  So just enjoy the music and let is [...]


March 4, 2010

#SportsPRChat Transcript – Mar. 4, 2010

Tags: baseball, basketball, bull durham, field of dreams, football, georgetown, hockey, mma, nfl, nhl, olympics, salary cap, sidney crosby, sports movies, the rookie, ufc, washington capitals

4:33 pm crdfrank: RT : #SportsPRChat starts in 30 minutes! USA vs. Canada Hockey, #MMA, Sports Websites – 100% Tiger-Free Edition! 4:35 pm _nikimurray_: Hooray for a Tiger-free edition of #SportsPRChat (courtsey of and @BWFPR)! 4:37 pm stephmajercik: About to #sportsPRchat it up in 20 minutes. Feel free to join in!! 4:52 pm UC_SID: [...]

Lyrics Quiz

March 3, 2010

Buzz Lyrics Quiz 2010 #1

Tags: , songs

It’s been a looooong time since I ran a lyrics quiz.  So long, in fact, that I forgot how many I’ve done and can’t easily research it.  Thus, we start from #1 again Here are the rules.  I give you a song lyrics.  You give me title and artist for each in the comments section.  [...]