July 13, 2010
Tags: commercial, isaiah mustafa, marketing, old spice, Social Media, Video, youtube
Let’s get this out of the way: soap is not inherently “cool.” Marketers have been trying to shove personality into stuff that removes body odor and makes you smell vaguely reminiscent of something, be it a river in Ireland or an iceberg in Antarctica. However, Old Spice hit the jackpot this week with their new [...]
July 6, 2010
When Doves and Internets Cry
Tags: internet, metallica, music, napster, prince, purple rain, when doves cry, youtube
Iconic musician and noted weirdo Prince has officially either become the smartest man on the planet, or is continuing his lifelong assault on common sense. (Remember, this is the dude that changed his name to a symbol.) He said the following to The Mirror: The internet’s completely over. I don’t see why I should give [...]
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June 28, 2010
The integrated marketing industry (PR, marketing, advertising, social media and the rest) comes with a high price tag of stress. We feel it from all directions: clients, colleagues, competition, family, friends. The stakes are high – big-brands have an enormous responsibility, but smaller brand marketers often have individual’s hopes and dreams riding on campaigns. So, [...]
June 25, 2010
3 Ways To Brainstorm Like A Fraggle
Jim Henson was a brilliant dude. He created the flippin’ MUPPETS!! As covered here numerous times, I have a thing for Henson’s characters. (Check out my previous Muppet love: What Type of PR Muppet Are You?, Blog Like Cookie Monster, and a list of my Favorite Muppet Songs.) One of his most intriguing groups of [...]
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June 20, 2010
This post probably won’t make much sense unless you read “Social Media, Put Some Damn Pants On” and the comment stream, so start there, then come back here. We’ll wait. In the post and comments, there was a spirited debate on how social media practitioners should present themselves, in general, but also specifically during presentations [...]
June 17, 2010
Prologue I spent a good portion of Thursday afternoon at #140conf – The 140 Character Conference, investigating the state of NOW, related to our good friend Twitter. The event was part of Digital Capital Week, a series of conferences, awards, meetings-of-the-minds and other fantastic gatherings. Event founder Jeff Pulver is a terrific example of the [...]
June 10, 2010
Facebook: How Not To Expose Your Life to the World
Tags: Facebook, privacy, Social Media
Facebook Settings: How Not To Expose Your Life to the Internet World Guest Post by Sarah McCarthy of @DogAteBlog To hear some people talk, you would think that Facebook is good for nothing but the following things: 1) Destroying person-to-person interaction. 2) Allowing creepers to better stalk their targets. 3) RUINING ONE’S REPUTATION. All people [...]
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June 7, 2010
Cole’s #12for12k Concert
Tags: 12for12k, beatles, charity, music, Social Media
[Note from Mike: The following guest post is from my good friend and OFFICIAL Buzz Kids Reporter, Cole. He's only 3 years old, but he has an amazing understanding of the importance of giving to others. You can see below that Cole and I share a passion for snow angels, but I had no idea [...]
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May 21, 2010
Tags: abc, LOST, lost finale, Pop Culture, PR, Social Media, TV
[Note from Mike: The following is a guest post from NEW Buzz Contributor Andi Narvaez! Click the Contributors tab above to learn more about her! She currently is petitioning me to change the site's name to "Da Buzz." I'll take it under advisement.] LOST is to social media as… how many times can you jump [...]
May 13, 2010
Tags: 12for12k, american heart association, ithaca college, lls, Sports
Thanks everyone for the firestorm of birthday wishes! I feel the love, for sure For my birthday this year, I don’t need any presents. What I would like is for you to look into some of my favorite charitable causes. I’m not asking you to donate, just read up on a few of these organizations. [...]