The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for August, 2009

Buzz, Pop Culture, Uncategorized, music

August 28, 2009

Buzz #100 – Soundtrack of My Life

Tags: alien ant farm, eric hutchinson, extreme, incubus, ingram hill, jason mraz, , junior senior, michael buble, michael jackson, music, peter gabriel, seal, sister hazel, stevie wonder, sugarhill gang, the beatles, the fratellis

OK, so, removing the Preamble entry, this is the 100th post on The Buzz!!
Thank you to everyone who has read, shared, inspired, and commented here.  It’s been an absolute thrill to get to know you (or know you better!).  I try to provoke discussion, so I definitely appreciate people who tell me I’m wrong!
I gave [...]

Pop Culture, TV and Movies

August 26, 2009

Great TV Moments: George Costanza's Answering Machine

Tags: answering machine, seinfeld, TV

It does not get much better than this.

Buzz, PR, Social Media, Technology

Twitter: Protected By First Amendment?

Tags: , , Social Networking,

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.
- The First Amendment to the United States Constitution
This one sentance [...]

Buzz, Great Moments in SPAM, Pop Culture, Technology

August 25, 2009

Great Moments in SPAM History, Aug. 25 2009

New, periodic feature, showcasing some of the greatest in e-mail SPAM!  This one was caught in my filter today:
On behalf of the Trustees and Executor of the estate of Late Engr.Jochen Krьger. I once again try to notify you as my earlier letter were returned undelivered. I [...]

Buzz, PR

Does PR Create Brand Loyalty?

Tags: , , pub,

There seems to be a never-ending discussion on the blogosphere about trying to *define* Public Relations.  What is PR, we ask ourselves and each other.
I think we all view it in our own way–because it is a multi-faceted industry that is different at the agency and company levels.
What I want to do is look at [...]

Buzz, PR

August 24, 2009

Social Media – The Semi-Controlled Media

It’s a lesson taught probably on the first day of PR 101:
Advertising is controlled and Public Relations is uncontrolled.
In advertising you can:
- Write your own copy
- Design it yourself
- Be as truthful or…ahem…”truthful” as you want
Whereas in Public Relations you’re trying to:
- Convince writers and reporters to talk about your story
- Give them as much [...]

Lyrics Quiz, Pop Culture, music

August 22, 2009

Buzz Lyrics Quiz #2

Ah, it has been way too long since we’ve done a lyrics quiz, no?  I’m looking for song title, but I’ll take the artist, too!  As always, please leave your guesses as a comment…and good luck!  And NO GOOGLING, BINGING, YAHOOING, etc!
1 – “I loved you with a fire red, now it’s turning blue.”
2 – [...]

Song of the Day, music

August 21, 2009

Song of the Day: "More Than Words"

Tags: extreme, favorite song, guitar, love song, more than words, music

How do you properly honor one of your favorite songs?  I’ll do my best here.
“More Than Words” by Extreme is a soupy love song, admittedly.  It was a stark contrast from EVERY OTHER SONG Extreme did.  But it was their biggest hit.  When it came out in 1991, I wasn’t such a big fan…girls still [...]

Buzz, PR, Sports

August 20, 2009

PR Buzz – Is Rumor Really Reality? (Mike Rizzo and the Nats)

Tags: mike rizzo, nationals, , , Sports, stephen strasburg, washington nationals

In PR, we have a tough, tough job.
We must convince people that completely false rumors are just that, as much as they would like to believe it to be true.
Case in point, the Washington Nationals.
(Full disclosure, they are a former–and hopefully future–client.)
On Monday night, the team signed it’s first round draft pick, hyper-prospect Stephen Strasburg.  [...]

Buzz, Sports

August 18, 2009

Favre, Don't Let the Door Hit You on the Way Out

Tags: brett favre, favre, jets, nfl, packers, vikings

It’s time.
Yes, he was one of the greatest gunslinging quarterbacks in NFL history.  The excitement and drama he brought to the field for so many games was unparalleled.  He lived is life in the public, and a nation of fans experienced his triumphs, his tragedies and his transgressions together.
It’s time for the NFL to tell [...]