The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for June, 2009

Buzz, Sports

June 30, 2009

Sports Buzz: Dominance vs. Underdogs

Tags: i wanna kiss you, joe namath, mike tyson, rocky, roger federer, Sports, tiger woods

OK, sports fans, let’s be straight with one another.
As much as we love a dominant force, we LOVE us some underdogs!
Our favorite sports stories are filled with people who overcome challenges, whether it be small stature, lack of [...]


Mid 1990s Favorites

Tags: athanaeum, ben folds five, gin blossoms, lisa loeb, live, sister hazel, tonic

I’ve got some major writer’s block rolling today.  So please enjoy the following songs from the mid 1990s while I reconnect my synapses:
1) Sister Hazel – “All For You”
2) Tonic – “If You Could Only See” (check out Conan’s hair!)
3) Live – “Selling the Drama”
4) Lisa Loeb – “Stay”
5) Athanaeum – “What I Didn’t Know”
6) [...]

Buzz, Pop Culture, TV and Movies, music

June 29, 2009

What Celebrity Deaths Mean To Us

Tags: billy mays, ed mcmahon, farrah fawcett, michael jac, michael jackson

It hasn’t been a good week for the entertainment industry.  Four icons of pop culture, TV and music passed away from very different circumstances.
Ed McMahon – The former “Tonight Show” sidekick died at age 86 after battling several illnesses for many years.  He was one of the most beloved members of his generation of TV [...]


June 25, 2009

Top 10 Michael Jackson Songs

Michael Jackson was the consummate lifelong entertainer. He took the stage when he was just 5 years old and died on Thursday preparing for his next tour, with 50 sold-out shows awaiting him.
Let’s countdown his Top 10 solo singles:
Honorable Mention – Heal the World
Honorable Mention – Remember the Time
10) Dirty Diana
9) Bad
Black [...]


RIP Michael Jackson – Man in the Mirror

Michael Jackson, the King of Pop, passed away this afternoon at age 50. Details are still forthcoming. Here is his most powerful song that everyone should pay attention to, even all these years later.

Buzz, Sports

June 24, 2009

Sports Buzz – The Six Fan Demandments

Tags: baseball, basketball, hockey, , ovechkin, Sports

Back in the 1980s, Hulk Hogan preached about the “demandments” of being a so-called “Real American:”
I think, as sports fans, it’s our turn to put demandments on our favorite teams. These are the core values we attach to our fandom. We should hold them accountable to these standards, from ownership to the players:
Demandment [...]

Buzz, PR

June 21, 2009

PR Buzz – The DOES/IS Wall


When we meet someone, especially in a professional setting, we tend to think of them in that context.  That goes for clients, media, vendors, partners…they fit into a nice compartment in our mind.
A roofer does roofs.  A sports reporter writes about sports.  A gardener creates gardens.
It’s very helpful to fill in that blank “Job Title” [...]

music, youtube

June 19, 2009

Friday MixTape – 1980s Edition!

Tags: billy idol, duran duran, guns & roses, michael jackson, mixtape, music, phil collins, pink floyd, wham

Some songs to get you rolling on a Friday morning!
1) Duran Duran – Rio
2) Wham! – Careless Whisper
3) Guns & Roses – Paradise City
4) Michael Jackson – Smooth Criminal
5) Billy Idol – Rebel Yell
6) Phil Collins – In The Air Tonight
7) Pink Floyd – Another Brick in the Wall (Part 2) – RELEASED IN 1980!
Enjoy [...]

Buzz, PR

June 18, 2009

The Death of PR?

Tags: , , , , social,

My parents live and work in the Baltimore area.  I get updates on the state of their newspaper, the Baltimore Sun, every so often.  Frequently, they tell me that besides getting thinner top-to-bottom, the paper is actually getting smaller left-to-right!  Yes, to reduce costs, they literally shrunk the size of their newsprint!
Anyone who follows the [...]


June 17, 2009

Non-Profit Buzz – charity:water

Tags: charity, , social vibe, upper deck, water

As part of’s new affiliation with, this blog now helps a terrific charity.
Anyone who knows me well knows that I pretty much take a bottle of water with me everywhere I go.  It’s a thing, I dunno.
Well, with this in mind, I am proud to announce that readers of this blog will help [...]