The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for April, 2010

Pop Culture, Social Media

April 11, 2010

Are you “Social Media Awesome?”

Tags: , , , ,

A few weeks ago, Rick Astley helped me introduce the concept of being committed to being awesome.  But there was
one problem in the post: we never discussed what “Social Media Awesomeness” really is, so you know what exactly you are committing yourself to.
So let’s do just that right now.
First, though, let’s address the elephant in [...]


April 7, 2010

The Importance of the Kentucky Derby

{Note from Mike – This post is part of Guest Blogger Month on The Buzz!  We wrap up the first week with an excellent look at one of America’s finest sporting events, the Kentucky Derby!}
Guest Post by Katherine Sarasohn
The first Saturday in May, 1973- The chestnut colt came thundering down the stretch. His hooves kicked [...]

PR, Pop Culture, Social Media, Sports

April 6, 2010

The 2010 FIFA World Cup and Global Public Relations

Tags: American Idol, david bisbal, fifa, futbol, operacion triunfo, soccer, world cup

The 2010 FIFA World Cup and Global Public Relations
Guest post by Andi Narvaez, public relations and social media professional and graduate student at University of Maryland. Co-founder of The BMPR, founder of Social Media Breakfast DC chapter, and Social Media Club-DC officer. Read her blog and follow her onTwitter.
Two years ago, my best friend came to visit my home [...]

PR, Social Media, Technology

April 5, 2010

All I Need to Know I Learned Through Twitter

Tags: college, communications, education, , , school, sm, ,

All I Need to Know I Learned Through Twitter.
Guest Post by Lauren Sandelin
My professors would cringe if they heard that question come out of my mouth.  Perhaps because a tiny bit of them
knows that this is true.  Now let me back up a second here – we all need that foundation we build through coursework, [...]


Protected: 7 Things About Mike Schaffer

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Pop Culture, Sports

April 4, 2010

Four Reasons Why Baseball Opening Day is Great

Tags: baseball, boston red sox, field of dreams, los angeles dodgers, major league baseball, mlb, opening day, Sports, washington nationals

[Note from Mike: Enjoy the first of many guest posts coming this month!  And...GO ORIOLES!!!]
Guest post by Jason Mollica
The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It has been erased like a blackboard, rebuilt and erased again. But baseball has marked the time. [...]