Does PR Need a Theme Song?
Theme songs. Every TV show has one. Heck, every WWE Superstar has one! And, be honest with yourself, you want one, too. Imagine every time you walk into a room the same song played, heralding your arrival and alerting potential enemies that they’d better step correct. How frickin’ cool would that be?
(For the record, my personal theme song is a toss-up between Trapt’s “” and “” by the Beastie Boys. Got a problem with that??)
Theme songs have become hit songs (remember The Rembrandts’ “” from Friends?) and hit songs have become theme songs (like The Who’s “” with the CSI franchise.)
And if you don’t think that theme songs are identifiable, let me bring up Exhibit A:
Exhibit B:
Exhibit C:
Be it Cheers, The Golden Girls or Fat Albert, the theme song set the stage for the show. And more than 20 years since ANY of those shows were on the air, just about anyone who has seen a few episodes immediately identified the program with the song.
So, my friends and colleagues, it’s time for us to select a theme song for the PR industry!
What elements go into a theme?
1) It has to be catchy.
2) It has to explain what we’re all about.
3) It has to be awesome.
My proposal is an all-time classic: “Brass in Pocket” by The Pretenders.
Why? Well, it’s catchy, it’s awesome and just take a look at some of the lyrics:
‘CAUSE I GONNA MAKE YOU SEE
THERE’S NOBODY ELSE HERE
NO ONE LIKE ME
I’M SPECIAL, SO SPECIAL
I GOTTA HAVE SOME OF YOUR ATTENTION
GIVE IT TO ME
And, honestly, if those words don’t sum up the mission of public relations, I don’t know if anything ever could!
Here is the full version of the song:
That’s just my suggestion – what do YOU think should be the theme song for the PR industry?
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