Today’s guest post is by Sam Bankey. Her middle name should be “Hustle.” My name is Sam Bankey and I’m currently a senior studying PR at Ferris State University in Big Rapids, MI. Today, from one student to another, I’ll be helping you get to where to want to go. How am I qualified to [...]

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Facebook app/tab engagement has plummeted 53% since the launch of Timeline for Brand Pages. Is the sky falling? No, but there are six things you need to know.  1) Timeline focuses on News Feed content. If you haven’t noticed, everything in Facebook has become News Feed oriented. Instead of perusing friend profiles and brand pages, [...]

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If you work in sports PR, there is a key date you need to be aware of.  It’s the best day of the year to work in sports PR. In 2012, it’s July 11. And why, pray tell, is this the best day? It’s the slowest news day of the sports year. No baseball, since [...]

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By now, you are aware of the mess that occurred when the Susan G. Komen Foundation pulled funding from Planned Parenthood. If you aren’t, a review of it can be found here. Today, Komen’s vice president for public policy, Karen Handel, resigned, in light of the situation. But her letter of resignation, highlighted here, she [...]

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Here is a sadly needed cautionary tale. A PR firm in Arizona lost an account when one of the partners sent a Tweet talking about “special ed” people. The client: Special Olympics Arizona. Read the full story here. To quote a smart man, “Zoinks, Scoob!” The bottom line is this: Everyone can read your everything. [...]

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Good question. In 1982, the Public Relations Society of America said it was was: “Public relations helps an organization and its publics adapt mutually to each other.” There are many things I can tell you about 1982. ET was the hit movie. A new premium channel, called HBO, was created. Survivor had a mega-hit with [...]

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