The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Posts Tagged ‘public relations’

PR,Pop Culture,Sports,youtube

May 31, 2010

“Who’s On First” & Avoiding Miscommunication

Tags: abbott and costello, baseball, comedy, humor, , , who's on first,

The year was 2007.  The Los Angeles Dodgers needed an infielder, so they reached into their farm system and recalled Taiwanese player Chin-Lung Hu.  In a game against the San Diego Padres, the newest player singled, allowing Vin Scully to utter the greatest line in baseball broadcasting history: “And Hu’s on first.” Of course, that [...]

Buzz,PR,Pop Culture,Uncategorized,music

May 18, 2010

Does PR Need a Theme Song?

Tags: , , , , , , , ,

Theme songs.  Every TV show has one.  Heck, every WWE Superstar has one!  And, be honest with yourself, you want one, too.  Imagine every time you walk into a room the same song played, heralding your arrival and alerting potential enemies that they’d better step correct.  How frickin’ cool would that be? (For the record, [...]

Buzz,PR,Pop Culture

May 11, 2010

PR Pro or…Male Cheerleader?

Tags: cheerleading, , , snl

I play skeeball. Yes, I know that you play skeeball, too. At arcades, on the boardwalk. But I actually play in a league (**NERD ALERT**). Actually, it’s just like any rec sport league: you play the game, then you enjoy the fantastic food and/or beverage specials at the sponsoring establishment. The stress is unimaginable.  I [...]

Buzz,PR

May 2, 2010

PR Internships 101

Tags: internships, new york times, ,

The Who, What and Why of Internships Guest Post by Kayla Stevens As a student, you sometimes don’t realize how much “real world” experience can help you, before you actually need it. This is where internships come into play. Unfortunately, now internships have become the center of negative discussion within large companies and ambitious students [...]

PR,happo

April 29, 2010

Don’t Worry, Be #HAPPO!

Tags: , help a pr pro out, jobs, ,

It’s been a dark few weeks.  A volcanic eruption halted global commerce.  LOST showed a repeat this week.  Crazy Siobhan was sent packing on American Idol.  Kate Gosselin somehow was on “Dancing With The Stars.” Dark times, indeed. Out of the darkness shines a beacon of hope.  No, it’s not the new Iron Man movie [...]

Buzz,PR,Social Media,happo

April 27, 2010

Job-Hunting Lessons from #PRStudChat

Tags: , , , , , , ,

Guest post by Brittany James During February’s #PRStudChat, Deirdre Breakenridge and Valerie Simon announced they had picked me to be the #PRStudChat Tweetheart because of how through chats I’ve reached out to other PR students and pros and developed relationships. In addition to being named Tweetheart, Deirdre and Valerie announced I would be moderating a [...]

PR,Social Media,Technology

April 5, 2010

All I Need to Know I Learned Through Twitter

Tags: college, , education, , , school, , ,

All I Need to Know I Learned Through Twitter. Guest Post by Lauren Sandelin My professors would cringe if they heard that question come out of my mouth.  Perhaps because a tiny bit of them knows that this is true.  Now let me back up a second here – we all need that foundation we [...]

Buzz,PR,Pop Culture,Social Media,TV and Movies

March 24, 2010

Do You Blog Like Cookie Monster?

Tags: blog, blogging, cookie monster, , , sesame street

B is for Blogging, that’s good enough for me Blogging, blogging, blogging starts with B! If that sounds familiar, then you’ve been paying attention to Sesame Street! (For those keeping score, this is my second Muppets-related PR/Social Media post - check out the first here) Cookie Monster has always been one of my favorite characters.  Of [...]

Buzz,PR,Social Media,Sports,WWE,Wrestling

March 14, 2010

Thanks for the Memories

Tags: baltimore ravens, baseball, boxing, california tortilla, jay-z, john cena, john legend, mc hammer, mlb, muhammad ali, , , , Sports, steve urkel, , WWE

It only seemed fitting to break this news on this blog. After seven of the best years of my life, I am leaving Brotman-Winter-Fried Communications.  Starting April 1, I will be working for Iostudio, managing their incredible social media team.  Expect more information on the new gig in due time! Of course, this is a [...]

PR,Pop Culture,TV and Movies

February 25, 2010

SPINdustry: Viewer Discretion Is Advised

Tags: , , ,

Guest post by Alexia Harris (Co-moderator of #ENTPRCHAT Tuesdays at 8pm!) SPINdustry: Viewer Discretion Is Advised A few days ago, E! premiered SPINdustry, a “reality” show that was supposed to show life as an entertainment PR professional. I have a background in entertainment and sports public relations so I was excited to watch it. When [...]