What happened on the drive to the station was legendary – a performance of Queen’s epic “Bohemian Rhapsody” for the ages.
I wonder if, from a PR perspective, Queen is OK with all the “free spins” their song is getting and the association with a drunk guy? One would have to consider they would be, given “Bohemian Rhapsody’s” similar usage in “Wayne’s World.”
Wouldn’t it be even more fun if he performed any of the following:
Lin played at Harvard. Anytime an Ivy Leaguer finds success in a major professional sports organization, it will be newsworthy. Book smarts + athletic ability = huge upside. In an industry where most players enter the league with barely a year of college under their belt, the educated Harvard man stands tall.
3) Market.
He’s in New York. The Knicks have been starving for relevancy for years now. So there is a fan base and media corps ready to jump on something hot and ride the wave. You can also say that being close to ESPN’s home base of Bristol, CT, plays a role, too. Trust me, Linsanity wouldn’t be so Linsane if he played in Milwaukee (no disrespect meant to the fine city, but it’s the truth).
4) Timing.
The Super Bowl is over. Spring Training doesn’t fully kick-in for another few weeks. The Peyton Manning story is dragging. Basically, if there was ever a moment for a basketball star to emerge, this is it.
5) Excellence.
The #1 component is his out-of-this-world play. He has scored more points in his first five starts than any other player in NBA history. Think about that. He is off to the best start ever, topping Michael Jordan, Shaq, Bill Russell and others. Hitting the game-winning 3-pointer on the road against Toronto on Tuesday will only increase the hype. But the fact of the matter is, he’s bringing the steak and the sizzle.
6) Connection.
Watch a Knicks game and you’ll see shirts, signs, posters, jerseys (which are selling quite nicely – by some accounts, the most NBA jerseys sold since Feb. 4), face paint and more. People want to see this guy succeed.
7) Instant Value.
On Monday, Forbes claimed his “brand” was worth $14 million. Three weeks ago, nobody knew who he was. And that claim was made BEFORE Tuesday’s game-winning shot. I’m certain brands are trying to strike while the iron is hot and maximize his promotional value – or get in on “the cheap.”
This was illustrated/mocked by Stephen Colbert Monday night on Comedy Central. The man is a cross-over star now.
Will the Legend of Lin continue to grow?
Or will he fizzle and disappear the the back of the bench in a few weeks?
At this point, does it matter?
His one-of-a-kind background and record-settling plat has made him a phenomenon. He’s a made man and a marketing machine in waiting.
So when I saw Honda’s upcoming Super Bowl commercial, featuring Matthew Broderick kinda-sorta reprising his role as Ferris Bueller, it was a special moment. You see, “Ferris Bueller’s Day Off” is one of my all-time favorite movies. (Also of note, the TV spin-off was horrendous.)
I guess they did a great job in targeting their audience, since they want me – but already had me. Awwww.
Nearly two years ago, we featured six of the greatest Muppets songs of all time. Now, with the new movie, “The Muppets” coming out this week, it’s time to round out the list with even more awesomeness from the Muppets and Sesame Street.
Second, a brand-new trailer for the new movie, “The Muppets,” was released, featuring more plot details than we’ve seen before, tons of celebrity cameos and more.
