Earlier this year, I wrote about how effective social media marketing requires a little bit of LOST’s John Locke and Jack Shepherd. The show’s lead characters were so similar, but so different. Locke was a man of faith, whereas Shepherd was a man of science. One specific instance where this is increasingly true is in [...]

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This week, the Pew Research Center released a report of great interest to all digital marketers – The Demographics of Social Media Users – 2012. While calling it “cannon” may be a bit of a stretch, these are some of the most influential data points that will show up on social media strategy plans for [...]

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  Read of the Day #1: Instagram, You’re at War With Twitter. Just Admit It. [via All Things D] A few weeks ago, I saw an ad for 2 Broke Girls on CBS, which, despite my love for Kat Dennings, I find unwatchable. The ad contained this zinger: “Twitter is stupid and Instagram is Twitter for people who can’t read.” The two [...]

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It’s Wednesday, October 10, 2012 — Welcome to #TheFeed! Read of the Day #1: Twitter Reactions to Jerry Sandusky Sentencing [Storify] Social media gives everyone a voice. In the minutes after convicted child molester Jerry Sandusky received a 30-60 year sentence, thousands of people took the 140-character network to share their thoughts on the ruling. The [...]

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Last summer, I wrote that Twitter had become the currency of social discussion. I said: “Twitter is the companion piece to news and culture.  It doesn’t REPLACE, it enhances.” Twitter recently launched the next generation of such social discussion and content enhancement with their new embedded timelines feature. Here’s what you need to know about [...]

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You know Nike. Sneakers, athletic clothing, branding geniuses. They came up with a #MakeItCount Twitter campaign this year for their United Kingdom region. The local advertising watchdog got a complaint and had the entire program, including Tweets from athletes, shut down. My first reaction: “What the Tweet is that about??”  Aren’t all Tweets, on some [...]

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