Does PR Need a Theme Song?

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Theme songs.  Every TV show has one.  Heck, every WWE Superstar has one!  And, be honest with yourself, you want one, too.  Imagine every time you walk into a room the same song played, heralding your arrival and alerting potential enemies that they’d better step correct.  How frickin’ cool would that be?

(For the record, my personal theme song is a toss-up between Trapt’s “Headstrong” and “Brass Monkey” by the Beastie Boys.  Got a problem with that??)

Theme songs have become hit songs (remember The Rembrandts’ “I’ll Be There For You” from Friends?) and hit songs have become theme songs (like The Who’s “Who Are You?” with the CSI franchise.)

And if you don’t think that theme songs are identifiable, let me bring up Exhibit A:

Exhibit B:

Exhibit C:

Be it Cheers, The Golden Girls or Fat Albert, the theme song set the stage for the show.  And more than 20 years since ANY of those shows were on the air, just about anyone who has seen a few episodes immediately identified the program with the song.

So, my friends and colleagues, it’s time for us to select a theme song for the PR industry!

What elements go into a theme?

1) It has to be catchy.

2) It has to explain what we’re all about.

3) It has to be awesome.

My proposal is an all-time classic: “Brass in Pocket” by The Pretenders.

Why?  Well, it’s catchy, it’s awesome and just take a look at some of the lyrics:

‘CAUSE I GONNA MAKE YOU SEE
THERE’S NOBODY ELSE HERE
NO ONE LIKE ME
I’M SPECIAL, SO SPECIAL
I GOTTA HAVE SOME OF YOUR ATTENTION
GIVE IT TO ME

And, honestly, if those words don’t sum up the mission of public relations, I don’t know if anything ever could!

Here is the full version of the song:

That’s just my suggestion – what do YOU think should be the theme song for the PR industry?

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I LOVE Brass in Pockets ... on my top 10 list! A couple of my suggestions that I think sum up our perseverance, attitude, good humor, resilience:

I heard it through the grapevine
Don't rain on my parade
Repondez-moi (Francis Cabrel) or The Sound of Silence (when reporters don't respond to pitches!)
You can't always get what you want
Tell me something good (who doesn't love Maceo?)
Never gonna give you up

I'm sure I'll come up with more .....

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Not all that sorry, my friend :)

Such a great song! I actually saw that they released a "Rock Band" music video of "Basket Case" that's getting TV airplay! Not the ACTUAL video, but a video game sim! Wild!

Mega-win for a Beatles inclusion!

Language, language, language! ;)

Hu, Wes--thanks for reading! I very much appreciate the feedback and will try to keep everything fun, entertaining, educational and more!

BP? How about "Sitting on the Dock of the Bay?"

Bonus points for the song being in a Batman movie!

Thanks for stopping by, Gayle!

I like the more aggressive tunes. Republica is such a superstar song! Love it!

Ha! Mr. Big! What a fantastic one-hit wonder!

That's a ROUGH toss-up there: absolute adoration of all things Journey or my man-child-ish love for Superman. Good choices!!!!

Yep, talk about derailing you from your deadlines!

Whatever our ultimate PR theme song, it needs to be leaning forward, hard charging, crunchy loud, with attitude to spare. "Brass in Pocket" is a lovely song but way too nice.

After a little thought (and verifying lyrics), I suggest AC/DC's "Back in Black;" Republica's "Ready To Go," or The Who's "Eminence Front."

An instrumental is a good choice too. I always hear the Colisseum theme from the movie "Gladiator" in my head when I walk into a business meeting and need to make a power play, ha! :-)

Thanks for a fun diversion, Mike. A little creativity exercise is GOOD for us all. Work those PR muscles!

The old song by Styx; Grand Illusion comes to mind; but "Hold Me, Thrill Me, Kiss Me, Kill Me" by U2 (AviH's idea) is actually better

Oh my God Mike. You can't do this to me... I have been thinking for two hours now. Tell you what, I'll bookmark it and when the song comes to me, it'll come to me and I'll comment and it will be glorious!!

But that one goes... "do you have the time, to listen to me whine." We're not whiners ;)

Interesting post, Mike. My first reaction was to say "Hold Me, Thrill Me, Kiss Me, Kill Me" by U2.

They want you to be Jesus
They'll go down on one knee
But they'll want their money back
If you're alive at thirty-three
And you're turning tricks
With your crucifix
You're a star

They really sometimes want miracles from us, and man, if we aren't pimping ourselves out to the media and other key stakeholders (turning tricks), then I dunno what to call it!

Mike,

Wes Mallette here. Just wanted to tell you love your posts man! Always fun, entertaining, educational and more often than not, all of the above.

I'm with you on the theme song deal, too! Depending on the client, issue, situation, etc., there's always an appropriate theme song for us!

Wonder what BP's theme song is right now...

Keep up the good work man!

It's a toss up for me between between "Be Good To Yourself" by Journey...

"Be good to yourself when, nobody else will
Oh be good to yourself
You're walkin' a high wire, caught in a cross fire
Oh be good to yourself."

Or for an instrumental song, The Superman Theme (from the original Christopher Reeve version).

Gotta be Audioslave's Set It Off (first verse particularly -- comments/interps in brackets)

He was standing at the rock [podium]
Gathering the flock [press/public]
And getting there with no directions [Need I say anymore re: client instructions/directions]
And underneath the arch [uhhh, McD after event *spin*]
It turned into a march [Message delivered - customers buying]
And there he found the spark [Strategy] to
Set this fucker off [well....]

I am going to have to suggest "A Day in the Life" by the Beatles:

Woke up, fell out of bed
Dragged a comb across my head
Found my way downstairs and drank a cup
And looking up, I noticed I was late
Found my coat and grabbed my hat
Made the bus in seconds flat .....

I read the news today, oh boy

Not really a "motivational' theme song, but the first thing that popped into my head when thinking of a song that depicts the craziness of PR and News. :) -- Tara

Some great suggestions, and I'll throw my two cents in as well. Mainly because it was the first song that popped to mind when I started reading this post...and it may or may not have popped up on my iPod this morning as well. I can neither confirm, nor deny, those allegations.

Mr. Big "To Be With You":

"I'm the one who wants to be with you
Deep inside I hope you feel it too
Waited on a line of greens and blues
Just to be the next to be with you"

To me, through the lens of PR, that speaks about client outreach as well as dealing with journalists.

Welcome to my brain.

Ha! Awesome post, Mike - tough question (though I love Jeff's suggestion too, hehe).

I would say "Basket Case" by Green Day. Purely from a "you can go there so easily with all the crazy stuff you often have to deal with" approach :)

I love that idea :)

... or Queen "We Will Rock You!"

Mike - I would have to say John Williams' Imperial March.

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