We are in the midst of the single greatest sports-related communications crisis since OJ Simpson. And while nobody died in this one, I can’t argue if you think this one is worse. From a public relations standpoint, what did we learn from the unthinkable Jerry Sandusky child molestation scandal and the wretched Penn State cover-up? [...]

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Few TV shows captivate me like True Blood.  The HBO hit feels like a comic book come to life, with fun characters experiencing a major breakdown in their reality. Vampires, fairies, werewolves and shape-shifters – oh my! And on the most recent episode (aired July 8, 2012), there was a PR “ah-ha” moment. Jason Stackhouse, [...]

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Facebook app/tab engagement has plummeted 53% since the launch of Timeline for Brand Pages. Is the sky falling? No, but there are six things you need to know.  1) Timeline focuses on News Feed content. If you haven’t noticed, everything in Facebook has become News Feed oriented. Instead of perusing friend profiles and brand pages, [...]

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If you work in sports PR, there is a key date you need to be aware of.  It’s the best day of the year to work in sports PR. In 2012, it’s July 11. And why, pray tell, is this the best day? It’s the slowest news day of the sports year. No baseball, since [...]

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Come work with me at iostudio. You know you want to. iostudio is experiencing rapid growth and is seeking a talented and experienced public relations professional. iostudio has a growing portfolio of fast-casual restaurants, nonprofits and charities, and B2B clients in need of public relations services. We are looking for someone to oversee client projects, create [...]

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Facebook Timeline for Brands is coming. And soon. The 850-million use social network is expected to announce details of their new Timeline for Brands roll-out on Feb. 29. This comes not long after Timeline for Profiles was made available worldwide. To make such a seismic shift to their entire platform – both personal and brand pages [...]

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