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LeBron’s Fragile Image

28 Jul

An image is a terrible thing to waste.

July 08, 2010 - Greenwich, CONNECTICUT, United States - epa02241974 Handout photo from ESPN showing LaBron James (L), NBA's reigning two-time MVP, as he ends months of speculation and announces 08 July 2010 on ESPN 'The Decision' in Greenwich, Connecticut, USA, that he will go to the Miami Heat where he will play basketball next 2010-11 season. James said his decision was based on the fact that he wanted to play with Dwyane Wade and Chris Bosh.

It’s something that’s built over years and years and years…and can crumble in an instant.

When you think of the “good guys” in sports history, names like Peyton Manning, Tony Gwynn, Cal Ripken, Jr., Wayne Gretzky, Barry Sanders, Ken Griffey, Jr., Larry Bird, Derek Jeter, Joe Montana and more pop up.  These are the players that, no matter how much you loathed their teams, you still respected them as individuals.

And then there are the “bad guys.”  People like Ben Roethlisberger, Kobe Bryant, Alex Ovechkin (as much as it pains me to say!), Barry Bonds, Alex Rodriguez and Ty Cobb may have a rabid local fan base, but their national images dovetailed during their careers for their playing style, off-field activities and general demeanor.

And there is one man currently in limbo between those two places: LeBron James.

Good: He is the most excellent basketball player in the world today.

Bad: He abandoned his hometown team to “take [his] talents to South Beach.” (His words, not mine).  Oh yeah.  He did it on a live special on ESPN.

Good: He does insane amounts of charity work.

Bad: A controversial report of a recent Vegas trip showed nothing WRONG, but nothing heroic, either.

Good: He has been a team leader since Day One, leading by example and words.

Bad: As good as he’s been, he has never won a championship.

So, where does that leave his public image?  I’m caught in the middle.  And I think he is, too.  He’s definitely at a crossroads and the next 12 months will go a long way in defining his permanent-ish image.

Popularity: 3% [?]

 

Operation 25 – Day 3

28 Jul

One meal can really ruin a good day.

Girl (4-6) reaching into jar of cookies

I made a Kashi pizza (high in protein and fiber – WIN!)…but ate one slice too many and paid the price when I stepped on the scale this morning.  Before that, my diet was pristine.  I had an array of small, low calorie, high nutrient meals throughout the day.

Sometimes dinner is the hardest meal of the day for me to eat healthy.

What?  Shouldn’t that be the easiest, since you have the most prep time?

Well, yes and no.  After work, I find myself extra hungry and will snack on whatever is around before making dinner.

Eating at work, though, is not the major issue…which brings us to today’s Operation 25 Fitness Tip of the Day:

If you don’t bring it with you to work, don’t eat it!

Keep your hands out of the cookie jar and candy bowl, boys and girls!

And, an important lesson – be careful when you work out!

Popularity: 2% [?]

 

Operation 25 – Meet The Villains

27 Jul

On Day 2 of Operation 25, I weighed-in at 204 – a loss of 1 pound!

As my intern, Andrea, so helpfully reminded me, “it’s just water weight.”  Thanks, kid.  Big encouragement there.

Anyway, in the Operation 25 “story” there are Heroes and Villains.

We’ll talk about Heroes later…I want to talk Villains today.

Businessman dressed in devil costume

For these purposes, Villains are anything that gets in your way of healthy living (AKA – weight loss!).  I figured I would list some of my Villains and hopefully help rid myself of them and their evil influence.

So…here we go:

10. My Couch – I love it, it loves me.  I lay down and instantly fall asleep.  I sit down and never want to get up.

9. Five Guys – Damn, you are so frickin’ tasty and affordable.  I hate you.  I love you.  Blah.

8. Victory’s Golden Monkey – By far, my favorite beer.  From calories to carbs to alcohol content, there is absolutely nothing light about it.

7. DVR – Times used to be, you’d come home, watch a show or two and go to bed.  With DVR technology, I can easily watch a Law & Order: SVU from 2002.  And then another.  And another.  WHY MUST I RECORD THE SERIES???

6. Breyer’s Mint Chocolate Chip Ice Cream – Since birth, my favorite ice cream brand and flavor.

5. iPhone Alarm Clock Function – Who needs a snooze button when you can set multiple alarms so easily?  Not ready to get up at 6am?  You can easily set one for 7:30am!  And…BAM…there goes your morning workout.

4. Air Conditioning – Yes, the gym is a block away.  Less, actually.  But that’s several minutes in the summer heat…and I just can’t handle that this time of year.

3. Muscle Soreness – Once you start working out, your muscles are all “WTF?  We’re being used!!  YAY!!  YAY!!!  SLOW DOWN, JACKHOLE!”  Then you take a few days off and the workout mojo is lost.

2. Chinese Takeout – My #1 lunch indulgence is the Honey Sesame Chicken from the Chinese stand two blocks from the office.  At least I walk there and back.  Right?

1. Elevators and escalators – Seriously.  What other invention stops you from walking up and down a single flight of stairs?

You’ll notice I didn’t link to any brands.  On purpose.

What gets in your way of fitness and healthy living?

Popularity: 4% [?]

 

Operation 25 – Day 1

26 Jul

Last year, I introduced the Social Media Slim-Down, a weight-loss support group that, over the course of several months, totaled hundreds and hundreds of pounds gone forever.  It was a tremendous success for everyone who participated – except for me.  I failed at listening to my own advice.

Man standing on scale

This morning, I stepped on the scale and saw bad, bad, bad numbers.  Worse numbers than I’m used to seeing on a scale.

I weighed in at 205, which, for a 5 foot, 8 inch guy like myself, is not too good.  There are other factors why this isn’t good for me, specifically, but we won’t go into those today.

So, while the Social Media Slim-Down was about a group effort, my new initiative is about getting myself where I need to be.

With that being said, today is the official launch of Operation 25!

What is Operation 25? Operation 25 is my personal life/health/fitness program that will help me get from 205 lbs. to 180 lbs.

How long will it last? As long as it needs to.  I am not racing a clock – I am going to make sustainable, long-term life changes that will facilitate a 25 lb. weight loss.  It could take a few weeks…it could take a few months.

Who’s involved? I have a two-person support team:

My beautiful wife, Marisa

My first-born child, poop machine and walking buddy, Balki Bartokomous Levy Schaffer

Can I (meaning you) be involved, too? Sure!  I’ll post and tweet updates and tips that I find helpful or comforting or alarming.  I have no training or certification (outside of being a Men’s Health subscriber for 4 years), but I’m trying to change my life before it gets too late.

Feel free to chime in with hints and advice – I sure need it!

Coming soon, I’ll discuss the tools I’m using, including the coolest sneakers on the planet, an iPhone app and more!

Popularity: 8% [?]

 

4 Lessons From Seth Godin

22 Jul

I recently attended the Washington, DC, stop of Seth Godin’s 2010 Road Trip.

Girl (9-11) holding speaker on head

For those who don’t know, Seth is widely-recognized as one of the top marketing minds in the world today.  I highly recommend his blog and writings.  To call him a thought-leader in the industry is to sell Seth short – whether or not you agree with what he has to say.  For the record, I agree with a good percentage of his views, but respect 100% of them.

Without giving away the crux of the content of his tour, I want to share with you some highlights from his presentation and discussion:

1) A revolution creates things that are easy that were once inconceivable: We throw the word “revolution” around a lot, but this is a simple definition that cuts through the clutter associated with the word.  If something once thought to be impossible happens–and happens easily–a revolution has occurred.  Godin thinks we are in the midst of a revolution — probably the biggest one of our times.

I think the data may be there.  Social media marketing is taking the industry to places the industry has never been for — places that nobody ever thought possible.  And how easy is it to use?  (There are other societal revolutions going on, too: African-American President, electric cars, etc.)

2) The best way to have an idea spread is to have an idea worth spreading: In many cases, we market a concept or product, but, what we should also consider is working backwards: developing a product or concept that fills a marketing need.

Be honest, PR, Marketing, Advertising Pros: how many times have you sat around a table trying to figure out “viral” campaigns for your thing (whatever it may be).

What Godin seemed to say was that if you have an idea that people want to share, it will spread.  At the end of the day, the product/concept/idea is more important than how marketing people market it.  That’s not to say marketing isn’t vitally important, but you can only put so much lipstick on a pig.

3) Innovation is the willingness to fail: Taking risks is HARD.  Even if the odds of success are 50/50, you will succeed as much as you don’t over the long haul.  However, real, true change comes when the status quo is shaken.

Making change takes people out of their comfort zones, which is, by definition, uncomfortable.  I don’t know people that really enjoy discomfort.  And that’s where the magic is: if you are always comfortable, you will never grow!

Do you want to be doing the same things over and over again?  Or do you want to challenge yourself and your team to do new things and be different?  You may not always succeed, but taking that risk will be worth it…because the next time you want to shake things up, you’ll have that much more data on your side.

4) When building an interest group, know you will never reach everyone: Seth often refers to “tribes,” or groups of people with similar worldviews.  No matter how many people are in the “Coke” tribe, there are folks that will always be “Team Pepsi.”  Each tribe should take care of it’s own and show the value of being a part of that family.  If they try to be everything to everyone, they will fragment and dissolve.

Set realistic goals.  Don’t go after all soda drinkers – but make sure your soda’s customers are united and loyal.

That’s not to say that you shouldn’t look to bolster your ranks – “recruitment” for lack of better term, is part of ALL marketing strategies.  We want more people in our networks.  Just don’t use “everyone” as a measuring stick.  You’ll never reach that goal.

I leave you with my favorite quote of the day from Seth: “Screaming does not keep the plane in the air, but we do it anyway.”

What are some of your favorite lessons from Seth Godin?

Popularity: 6% [?]

 

Justice League of Communications

19 Jul

The year was 1960.  The Cold War was in full effect, Neil Armstrong hadn’t yet touched the moon and Dwight D. Eisenhower was President of the United States.  Heck, The Beatles hadn’t appeared on The Ed Sullivan Show yet!

However, a comic book came out, issue #28 of The Brave and the Bold.  It featured the first-ever team-up of seven of the greatest and most powerful superheroes of all-time!  Over the years, dozens of characters spent time as members of the Justice League of America (not to mention it’s popular off-shoot groups!).  Each grouping of heroes had something in common – the whole was greater than the sum of it’s parts.  Everyone working together had much more of an impact than if each hero had their own agenda.  They didn’t always get along, but they worked as a team.  Sound familiar, Communications Pros?

Don’t we all want to be a superhero?  Check out which member of the Justice League of Communications you are most like!

Code Name: Superman

24-year-old American film actor Christopher Reeve stands before the Manhattan skyline dressed as the comic-book hero of the film 'Superman'.    (Photo by Keystone/Getty Images)

Powers and Abilities: Ummm…everything…he’s frickin’ Superman! Every communications team has a Superman (or woman)…and if they don’t, they may be in trouble.  Your Superman may seem like he’s from another planet.  His skills are top-flight in just about every area.  He may not be THE best at EVERYTHING, but when you need EVERYTHING, he’s the best. He’s a natural leader, and not just because of his powers.  Leadership and respect are earned, and this fella has done just about everything to earn every ounce of it.  Deep down, you hate him.  And even deeper down, you wish you were him.  But it’s cool, the burden of being Superman isn’t for everyone.

 

Code Name: Batman

Powers and Abilities: Top-flight athlete, master strategist, genius inventor

circa 1966:  American actor Adam West poses in costume as Batman in front of a yellow backdrop in a promotional portrait for the television series, 'Batman'.  (Photo by Hulton Archive/Getty Images)


The Dark Knight strikes fear into the hearts of evil-doers everywhere.  He strikes from nowhere and everywhere at once.  He knows you better than you know yourself – and while his methods are suspect, nobody gets the job done as consistently as he does.

On your team, there is probably a person you don’t like or trust.  They keep to themselves, possess a mysterious past and speak grimly about the future.  However, the one thing you know about them is that their work is second-to-none.  You don’t know HOW they get the job done, and frankly, you are probably better off not knowing.  But at the end of the day, your Batman is on your side

Code Name: Wonder Woman

Powers and Abilities: God-level strength, speed, flight, lasso of truth

If you think Wonder Woman is just a female version of Superman, you are selling her far short.  The champion

Promotional portrait of American actor Lynda Carter in costume in front of a backdrop of stars for the television series, 'Wonder Woman,' 1976.  (Photo by Hulton Archive/Getty Images)

of the Amazons has the requisite superpowers needed to get the job done, but her ability to look at the bigger picture is what’s really important.  She has conversed with the Gods and has greater vision than anyone else on the team.  Being able to see  how everything fits together (or how it should) is critical on a communications team.  You are not acting in a vacuum – there are many moving parts here, even for small companies, so you have to be able to understand the greater plan.

The other notable Wonder Woman trait is empathy.  Someone as smart and talented as she is could be horrible to work with.  However, she understands that not everyone views the world as she does and works to open eyes instead of punishing people.  She ain’t a “den mom,” though, so don’t take advantage of her.

Code Name: Green Lantern

Powers and Abilities: No fear, alien power ring that turns your will power into hard energy

Test pilot Hal Jordan was given a power ring from a dying alien that made him one of the most powerful entities in the entire universe.  He just didn’t really know it at the time.  Green Lantern started as a smart-alecky fly-boy who chases the ladies, parties hard and makes it to work on time (ish) and get the job done.  His will to succeed allows him to overcome some sloppiness.

On your team now, you have someone who’s maturing.  They are living life, making some mistakes, and, despite some major faults, able to save the day.  It’s a constant juggling act and if they don’t start making some progress soon, you’ll have to reevaluate their status, even knowing how good they are.  Can you take that risk?

Code Name: Flash

Powers and Abilities: Superspeed

The Flash has one skill: speed.  And he has mastered it.  He has used his speed to break the time barrier, travel todifferent dimensions, clean up dangerous debris, deflect explosions, save people from would-be-tragic falls and more.  But he is NOT a one-trick-pony.

This person on your team became known for one particular skill.  It was something you needed at the time: writing, proofreading, pitching, whatever.  But over time, they became more than just that one skill.  They proved to everyone that their mastery of one area translated to another part of the team.  Perhaps someone who’s great at calling reporters also became the person who sold ideas up the flagpole?  Or a great strategist showed aptitude at dealing with clients.  That’s The Flash.  One ability doesn’t just mean one role.

Code Name: Aquaman

Powers and Abilities: Lives underwater, swims like a fish, ruler of the seas

Arthur Curry is a conflicted man: he is a man of two worlds.  He is the King of the Seas – ruling 70% of the planet, a daunting task for anyone.  But he is half-human, as well.  So while he must represent the 70% on dry land, his prime loyalty is to his Kingdom.

Everyone is a little bit Aquaman.  Be it your family, your house, your dream side gig, we all feel the pull from another important aspect of our life on a daily basis.  The key is to manage it properly.  Unlike any other superhero, Aquaman sets limits and boundaries.  When someone goes wrong at “home,” he checks out immediately.  He may seem aloof and jaded by peers and observers, but he sleeps soundly at night knowing he is comfortable with his priority scale.  The team is important to him, but not THE most important thing.

What other heroes belong on your Justice League of Communications?

Popularity: 72% [?]