My wife and I, on most days, carpool to her office, where I hop out of the car and cross the street to the subway station that takes me to work. It’s a crowded, busy four-way intersection, with a dozen lanes of traffic converging and thousands of pedestrians looking to cross every which way. But [...]

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It’s a question as old as time: what emotion is stronger, love or hate?  When you think of brands that evoke an emotion in you, are you drawn to the brands you love or the ones you hate? For instance, there are companies I avoid purchasing from based on many factors, including negative experiences with [...]

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A few weeks ago, I was driving around town and paid attention to the bumper stickers on cars around me. What I noticed most was the passion behind what people put on their cars: I knew just by driving behind someone what their stance on abortion was, or where they sent their kids to summer [...]

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Facebook app/tab engagement has plummeted 53% since the launch of Timeline for Brand Pages. Is the sky falling? No, but there are six things you need to know.  1) Timeline focuses on News Feed content. If you haven’t noticed, everything in Facebook has become News Feed oriented. Instead of perusing friend profiles and brand pages, [...]

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Guest Post by Jessica Fyles “Marketing Lessons from the Grateful Dead” by David Meerman Scott and Brian Halligan clearly and simply outline how the Grateful Dead became THE Grateful Dead.  Although the book is geared towards business success, I found myself thinking while reading of how I could apply some of these same lessons in [...]

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Facebook Timeline for Brands is coming. And soon. The 850-million use social network is expected to announce details of their new Timeline for Brands roll-out on Feb. 29. This comes not long after Timeline for Profiles was made available worldwide. To make such a seismic shift to their entire platform – both personal and brand pages [...]

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