When placing ads, it’s critical to put yourself in your customers’ position.   Sometimes, literally. There is a Hair Cuttery location not far from my house that I like to go to on occasion. While the price is low, the value is generally high and the overall customer experience is good enough to go back [...]

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It’s FRIDAY, November 2, 2012. Welcome to #TheFeed! Read of the Day #1: When Does Marketing End? [via SlyMarketing] Jens-Petter Berget outlines his two part theory: 1) everything starts with marketing and 2) marketing never ends. Businesses are/should be constantly marketing to customers at all points in the business funnel – especially current and lapsed users. The [...]

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Facebook app/tab engagement has plummeted 53% since the launch of Timeline for Brand Pages. Is the sky falling? No, but there are six things you need to know.  1) Timeline focuses on News Feed content. If you haven’t noticed, everything in Facebook has become News Feed oriented. Instead of perusing friend profiles and brand pages, [...]

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You know Nike. Sneakers, athletic clothing, branding geniuses. They came up with a #MakeItCount Twitter campaign this year for their United Kingdom region. The local advertising watchdog got a complaint and had the entire program, including Tweets from athletes, shut down. My first reaction: “What the Tweet is that about??”  Aren’t all Tweets, on some [...]

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Nothing gets marketing/communications folk more amped-up than THE BIG IDEA! A BIG IDEA is something monumental, memorable and completely out there, but perfect. We chase THE BIG IDEA like we’re Sasquatch hunters. And when we find that THE BIG IDEA came to another company, we aren’t even jealous. It’s a cocktail of admiration, respect, hatred [...]

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Currently, I’m working with several potential vendors who are looking to partner with my agency. I work for an ad agency, and while we are as full-service an agency as I’ve ever seen, we don’t do EVERYTHING.  As such, we rely on strategic partners, especially in niche areas, to help out. In my mind, partner [...]

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