On Monday, I presented a social media plan to a restaurant chain my agency represents in a PR capacity.
I recommended what I thought to be a good mix of outlets and channels to reach their target market, including Facebook.
My client responded, “Why do we need Facebook?  What can it give us that our website can’t? [...]

Let’s play a game.  Totally fictitious situation.
You’re a publicist and you represent a second-tier NBA superstar.  Not a LeBron or Kobe, but one notch below.  Still a major player in the game.  Let’s call him, just for fun, “Gilbert Arenas.”
And let’s say that “Gilbert Arenas” just plead guilty to felonious gun possession in Washington, [...]

Conan O’Brien has won the current PR battle over NBC as it regards to hosting “The Tonight Show.”
Jay Leno, the former host who NBC retained to host a nightly comedy program (sounds kinda like “The Tonight Show,” right?), had his new 10pm show cancelled.  And, in the best cancellation in the history of TV, NBC [...]

(Note: As promised on Twitter Wednesday afternoon, I am blogging following a very successful blackjack session in Las Vegas!  What?  A little table time after my CES work is complete is allowed!)
It is not unprecedented in any way for a star athlete to face off-the-court troubles.  And it’s not so shocking if those troubles involve [...]

Monday night is a pivotal night in the professional wrestling industry.  (Yep, talking ‘rasslin’ again…sorry…but work with me here, it’s worth it!)
Several months ago, Total Nonstop Action Wrestling (TNA), the #2 wrestling organization in the world, signed without question, the biggest name in professional wrestling history, in Hulk Hogan.  From the “Hulkamania” heyday of the [...]

Welcome to the brand-new The Buzz by Mike Schaffer!
It has been an incredible ride thus far, and, trust me, it is only just beginning!
The other big news is the launch of the Social Media Slim-Down.  Click on the page link above for more information on how you can help the internet lose weight!
Feel free to [...]

Let’s get some debate going on a Monday morning, why don’t we??
I’ve heard an increasing number of people recently express their disgust with the term “social media guru.”
Here is how “guru” is defined by Wikipedia: “one who is regarded as having great knowledge, wisdom and authority in a certain area, and who uses it to [...]

Thanksgiving is one of my favorite holidays of the year.  Great food, decent-enough football, quality family time, some good Friday bargains…it’s a terrific time.
Well, I won’t be celebrating a traditional Thanksgiving this year, since Marisa and I will be in Thailand for our Honeymoon!  Definitely a good reason, no?
This is going to be my last [...]

Tonight, my wife and I were set to participate in what we were told was a preview of TV content to be shown nationwide.
The presentation was put together by a company called “Television Preview.”
It was NOT what we expected.
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We were instructed by the tickets to arrive at the hotel by 7:30pm for the 7:45pm program [...]

Last night, “V” premiered on ABC.  It is a remake of an early-1980s sci-fi thriller, where Lizard Aliens infiltrate our society, in order to eradicate all life!  Fun~! (Sorry for the spoiler there…but if they admit it in the pilot, it’s fair game)
To get you in the mood for this post, here is the song [...]