December 29, 2009
Tags: advertising, donatello, leonardo, marketing, michelangelo, PR, public relations, raphael, shredder, Social Media, splinter, teenage mutant ninja turtles, tmnt
This post was co-conceptualized and co-written with the exceptionally awesome Sheema Siddiqi. Read more at her blog here and follow her on Twitter.
If you are anything like us, when you think of teams, you think of the Teenage Mutant Ninja Turtles! From comic books to TV shows to movies to toys, the Turtles have been [...]
November 14, 2009
Television Preview – Not what it seems…
Tags: advertising, commercials, focus groups, kim raver, soulmates, television, television preview, TV
Tonight, my wife and I were set to participate in what we were told was a preview of TV content to be shown nationwide.
The presentation was put together by a company called “Television Preview.”
It was NOT what we expected.
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We were instructed by the tickets to arrive at the hotel by 7:30pm for the 7:45pm program [...]
November 13, 2009
Is Targeted Advertising Insulting?
Tags: advertising, Gossip Girl, nfl
This may come as somewhat of a shock to you, but I like to watch NFL football. (Please, pull your jaw off the ground, you’re making a scene!)
I love the action, the passion and the gamesmanship. It really is terrific theater.
The only issue I take with enjoying an NFL Sunday is the slate of advertisements [...]
June 18, 2009
The Death of PR?
Tags: advertising, Facebook, marketing, PR, social, Social Media
My parents live and work in the Baltimore area. I get updates on the state of their newspaper, the Baltimore Sun, every so often. Frequently, they tell me that besides getting thinner top-to-bottom, the paper is actually getting smaller left-to-right! Yes, to reduce costs, they literally shrunk the size of their newsprint!
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Anyone who follows the [...]