The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports

Archive for the ‘Social Media’ Category

Buzz, Pop Culture, Social Media, music

March 18, 2010

Rick Astley & Social Media

Tags: never gonna give you up, , ,

You won’t admit it publicly, but it’s OK.  I’ll take care of it.
You LOVE Rick Astley.
No shame in it.  Great pop artist from the 1980s who, despite being the punchline for countless jokes has always seemed like an easy-going, play-along-with-it kinda guy.
His most famous song, of course, is “Never Gonna Give You Up.”  Here is [...]

Buzz, PR, Social Media, Sports, WWE, Wrestling

March 14, 2010

Thanks for the Memories

Tags: baltimore ravens, baseball, boxing, california tortilla, jay-z, john cena, john legend, mc hammer, mlb, muhammad ali, , , , Sports, steve urkel, ,

It only seemed fitting to break this news on this blog.
After seven of the best years of my life, I am leaving Brotman-Winter-Fried Communications.  Starting April 1, I will be working for Iostudio, managing their incredible social media team.  Expect more information on the new gig in due time!
Of course, this is a bittersweet move. [...]

Pop Culture, Social Media, TV and Movies

March 11, 2010

Twitter vs. Seinfeld

Tags: seinfeld, , soup nazi,

A few weeks ago, our cable and Internet went out for a few days. We usually watch some TV before bed, so with TV not an option, I popped in a Seinfeld DVD. Then another. And another. And another.
Over the past 14 nights, I’ve seen about 35-40 episodes of one of [...]

PR, Social Media, happo

February 17, 2010

#HAPPO – Meet Emily Heend

Tags: , happodc, jobs, , , washington,

NOTE FROM MIKE: As we continue to march towards HAPPO on Feb. 19, I will feature job-hunters on this site.  I am very happy to introduce Emily Heend to you.  Emily was an all-star intern with my company a few years back and, like many others in her position, is working her way into the [...]

PR, Social Media, happo

February 16, 2010

Ultimate HAPPO Interview Tips

Tags: advice, , happodc, job hunting, jobs, jolie downs, paradigm staffing, ,

Note from Mike – With HAPPO just days away, I reached out to my good friend Jolie Downs at Paradigm Staffing for  her top tips for interviewing.  What she sent is above and beyond any expectations!  Job-seekers, please use this as a resource.  Employers, don’t accept less than the best!
Guest post by Jolie Downs
Reading through [...]

PR, Social Media

February 12, 2010

DC #HAPPO Hour!

Tags: , , , ,

Don’t know about HAPPO?  Click here!
Calling all Washington, DC, (and Maryland and Virginia) PR pros, agencies, and job-seekers!
With a MAJOR thanks to Amanda Miller Littlejohn and Margie Newman we are proud to announce:
The First Ever DC HAPPO HOUR!!
Margie was very kind to allow us to join in with the DC Flacks February Meetup event [...]

PR, Social Media, happo

February 8, 2010

Come on, Get HAPPO!

Tags: , jobs, , ,

OK, PR Pros, let’s be honest with each other for a few minutes.  How many times have you told someone you’d let them know about any job opportunities that you hear about?  It could be a former intern, someone you are mentoring or even a peer out of work.
And how many of those promises went [...]

Buzz, PR, Social Media, Technology

January 18, 2010

Facebook Not Included

Tags: , , , , , ,

On Monday, I presented a social media plan to a restaurant chain my agency represents in a PR capacity.
I recommended what I thought to be a good mix of outlets and channels to reach their target market, including Facebook.
My client responded, “Why do we need Facebook?  What can it give us that our website can’t? [...]

Social Media, Social Media Slim-Down

January 14, 2010

#SMSD – You CAN do This!

Tags: , books, diet, dieting, don colbert, food, i can do this, new york times,

NOTE FROM MIKE – This is Part I of a series of guest posts from Dr. Don Colbert.  Please read his bio on the bottom of this entry…it’s quite impressive and I’m honored to have him contribute to the Social Media Slim-Down!  His generosity extends beyond just writing posts – he has donated copies of [...]

Buzz, Deep Thoughts, PR, Social Media

December 14, 2009

Don't Hate the Guru, Hate the Game

Tags: , , , , ,

Let’s get some debate going on a Monday morning, why don’t we??
I’ve heard an increasing number of people recently express their disgust with the term “social media guru.”
Here is how “guru” is defined by Wikipedia: “one who is regarded as having great knowledge, wisdom and authority in a certain area, and who uses it to [...]