A few weeks ago, Rick Astley helped me introduce the concept of being committed to being awesome.  But there was
one problem in the post: we never discussed what “Social Media Awesomeness” really is, so you know what exactly you are committing yourself to.
So let’s do just that right now.
First, though, let’s address the elephant in [...]

All I Need to Know I Learned Through Twitter.
Guest Post by Lauren Sandelin
My professors would cringe if they heard that question come out of my mouth.  Perhaps because a tiny bit of them
knows that this is true.  Now let me back up a second here – we all need that foundation we build through coursework, [...]

A few weeks ago, our cable and Internet went out for a few days. We usually watch some TV before bed, so with TV not an option, I popped in a Seinfeld DVD. Then another. And another. And another.
Over the past 14 nights, I’ve seen about 35-40 episodes of one of [...]

February 18, 2010

3:13 am
mikeschaffer:
#SportsPRChat Thursday Noon EST! Special guest moderator @rob_e_smith!

3:20 am
mikeschaffer:
@Canesgirl41 Here is how you participate on #SportsPRChat: https://thebuzzbymikeschaffer.com/?page_id=386 Thursdays Noon EST!

3:51 am
mikeschaffer:
Just saw some of @rob_e_smith’s #SportsPRChat topics – you are in for a treat tomorrow at Noon EST!

3:52 am
ArielDeNeyPR:
RT : Just saw some of @rob_e_smith’s #SportsPRChat topics – you are in for [...]

Here is the transcript from today’s record-setting #SportsPRChat, which had nearly 50 participants!  Thank you!!!!

February 4, 2010

12:29 am
JasMollica:
@Mikinzie #sportsprchat is a good one..

12:49 am
bitty_boop:
@Mikinzie It’s #sportsprchat

12:49 am
stephmajercik:
@Mikinzie @bitty_boop Its #SportsPRChat and its awesome! I participate fairly regularly, always good discussion topics from

1:03 am
stephmajercik:
Just another reason why I love adidas! Creating “one-euro” shoes for their [...]

Let’s get some debate going on a Monday morning, why don’t we??
I’ve heard an increasing number of people recently express their disgust with the term “social media guru.”
Here is how “guru” is defined by Wikipedia: “one who is regarded as having great knowledge, wisdom and authority in a certain area, and who uses it to [...]

Thanksgiving is one of my favorite holidays of the year.  Great food, decent-enough football, quality family time, some good Friday bargains…it’s a terrific time.
Well, I won’t be celebrating a traditional Thanksgiving this year, since Marisa and I will be in Thailand for our Honeymoon!  Definitely a good reason, no?
This is going to be my last [...]

One of my all-time favorite commercials is this classic from LifeCall:
[youtube=http://www.youtube.com/watch?v=bQlpDiXPZHQ]
When a medical emergency happens, like falling, the service would dispatch help to come rescue the victim if they use their nifty device.
Perfect deal, right?
Well what is the LifeCall equivalent for social media snafus?
A few recent, notable examples:
- Kansas City Chiefs star Larry Johnson uses [...]

This morning, I followed Valerie Simon’s advice and followed everyone who participated at #PRstudChat on Twitter this week.  It’s a great way to connect with more people in and around my industry, no?
Well, I got auto-DMs (another rant) from several folks saying that I had to click on a link and fill out a form [...]

You hear this question all the time – “What’s your five-year plan?”
It seems pretty silly to me to predict now what’s going to happen years down the line.  But it is definitely acceptable to ask people about their futures in that way.
So I got to thinking, what does the Five-Year Plan for social media [...]