The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports


September 29, 2009

PR Buzz – Living in a Crisis

Tags: crisis,

As PR pros, we’ve all been there.  We’ve all spent enough time there that we should pay it rent.  

I’m talking about Crisis Mode, of course.

In fact, I resided in Crisis Mode for most of Tuesday.

Which, of course, got me thinking (and this post has NOTHING to do with the crisis I handled, but is a general crisis PR question)…

…How far into the deep end do you go with a client?

Think about it…when poo hits the fan, how dirty do you want to get?

Is it a case of always doing what’s best for your client?

What if there is an ethical dilemma with something they did?  Is Crisis Mode the PR version of a lawyer’s decision to represent clients they don’t agree with.

I don’t think it’s a cut-and-dry question, with business ethics, finances, staffing and other concerns coming into play.

I know I threw a lot of questions out there, but take a stab at a few of them!

And please do share your Crisis Mode Survival Tips!  (My big one is two glasses of a nice Malbec wine)

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