PR Buzz – Living in a Crisis
As PR pros, we’ve all been there. We’ve all spent enough time there that we should pay it rent. 
I’m talking about Crisis Mode, of course.
In fact, I resided in Crisis Mode for most of Tuesday.
Which, of course, got me thinking (and this post has NOTHING to do with the crisis I handled, but is a general crisis PR question)…
…How far into the deep end do you go with a client?
Think about it…when poo hits the fan, how dirty do you want to get?
Is it a case of always doing what’s best for your client?
What if there is an ethical dilemma with something they did? Is Crisis Mode the PR version of a lawyer’s decision to represent clients they don’t agree with.
I don’t think it’s a cut-and-dry question, with business ethics, finances, staffing and other concerns coming into play.
I know I threw a lot of questions out there, but take a stab at a few of them!
And please do share your Crisis Mode Survival Tips! (My big one is two glasses of a nice Malbec wine)
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