The Buzz by Mike Schaffer - PR, Social Media, Pop Culture and Sports


June 17, 2009

Non-Profit Buzz – charity:water

Tags: charity, , social vibe, upper deck, water

As part of’s new affiliation with, this blog now helps a terrific charity.

Anyone who knows me well knows that I pretty much take a bottle of water with me everywhere I go.  It’s a thing, I dunno.

Well, with this in mind, I am proud to announce that readers of this blog will help charity:water, a non-profit organization that brings clean drinking water to developing nations.  According to their website, one billion people, or one out of every six people on the planet, do not have access to clean drinking water.

From their site:

Unsafe water and lack of basic sanitation cause 80% of all sickness and disease, and kill more people every year than all forms of violence, including war. Many people in the developing world, usually women and children, walk more than three hours every day to fetch water that is likely to make them sick. Those hours are crucial, preventing many from working or attending school. Additionally, collecting water puts them at greater risk of sexual harassment and assault. Children are especially vulnerable to the consequences of unsafe water.  Of the 42,000 deaths that occur every week from unsafe water and a lack of basic sanitation, 90% are children under 5 years old.

If there is something I can do on my little corner of the Internet to help even one person facing that situation, I’m more than happy to do it.

When I was a kid, I collected baseball cards.  In fact, my parents still have them in their house!  I tell them it’s the college fund for their grandchildren!  For that reason, I am thrilled to have Upper Deck sponsor this initiative.

Please help out and click the banner on the right.  You’ll be saving lives around the world.

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