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	<title>The Buzz by Mike Schaffer &#187; public relations</title>
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	<link>http://thebuzzbymikeschaffer.com</link>
	<description>PR, Social Media, Pop Culture and Sports</description>
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		<item>
		<title>Your Clients Are Watching!</title>
		<link>http://thebuzzbymikeschaffer.com/2011/12/05/clients-watching/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/12/05/clients-watching/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 15:34:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Declaration of Fandependence]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[special olympics arizona]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1768</guid>
		<description><![CDATA[Here is a sadly needed cautionary tale. A PR firm in Arizona lost an account when one of the partners sent a Tweet talking about &#8220;special ed&#8221; people. The client: Special Olympics Arizona. Read the full story here. To quote a smart man, &#8220;Zoinks, Scoob!&#8221; The bottom line is this: Everyone can read your everything. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What The Hell Is PR?</title>
		<link>http://thebuzzbymikeschaffer.com/2011/11/21/hell-pr/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/11/21/hell-pr/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 22:39:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[prsa]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1757</guid>
		<description><![CDATA[Good question. In 1982, the Public Relations Society of America said it was was: “Public relations helps an organization and its publics adapt mutually to each other.” There are many things I can tell you about 1982. ET was the hit movie. A new premium channel, called HBO, was created. Survivor had a mega-hit with [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Some #HAPPO Job Application Insight</title>
		<link>http://thebuzzbymikeschaffer.com/2011/11/07/happo-job-application-insight/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/11/07/happo-job-application-insight/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 04:52:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[happo]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[job tips]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr jobs]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1738</guid>
		<description><![CDATA[I am NOT a recruiter. I am not in human resources. I am not a hiring manager. But over the course of the past year, I&#8217;ve come across about 100 resumes of people looking to enter the PR and/or social media fields. What I&#8217;m about to share with you is what I personally do when [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/11/07/happo-job-application-insight/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A PR Analysis of the Redbox Price Hike</title>
		<link>http://thebuzzbymikeschaffer.com/2011/10/28/pr-analysisredbox-price-hike/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/10/28/pr-analysisredbox-price-hike/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 22:52:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[redbox]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1723</guid>
		<description><![CDATA[Imagine your favorite restaurant said, &#8220;Thanks, loyal customers! We&#8217;re raising prices 20%! You&#8217;re awesome!&#8221; You&#8217;d be pretty peeved, right? That&#8217;s exactly what popular DVD/Blu-Ray/video game rental service redbox did for their entire DVD catalog, effective nearly immediately. DVD daily rental prices would rise from $1 to $1.20. True, twenty cents is not a lot, but [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Muppets: All Sorts of Awesome</title>
		<link>http://thebuzzbymikeschaffer.com/2011/10/18/muppets-sorts-awesome/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/10/18/muppets-sorts-awesome/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 02:54:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[cookie monster]]></category>
		<category><![CDATA[fraggle rock]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[muppets movie]]></category>
		<category><![CDATA[muppets trailer]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[the muppets]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1712</guid>
		<description><![CDATA[Long-time readers may be familiar with my quasi-obsession with The Muppets. Two years ago, I equated Muppets to different types of PR and marketing professionals, in what may be my favorite post on this site.  Last year, I found blogging inspiration from Cookie Monster.  I even discussed best business practices from Fraggle Rock! So it [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The #1 Mistake In Pitching Business</title>
		<link>http://thebuzzbymikeschaffer.com/2011/10/13/1-mistake-pitching-business/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/10/13/1-mistake-pitching-business/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 20:51:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business pitching tips]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1708</guid>
		<description><![CDATA[Currently, I&#8217;m working with several potential vendors who are looking to partner with my agency. I work for an ad agency, and while we are as full-service an agency as I&#8217;ve ever seen, we don&#8217;t do EVERYTHING.  As such, we rely on strategic partners, especially in niche areas, to help out. In my mind, partner [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/10/13/1-mistake-pitching-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8220;Sticker Price&#8221; PR</title>
		<link>http://thebuzzbymikeschaffer.com/2011/09/14/sticker-price-pr/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/09/14/sticker-price-pr/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 03:22:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[sticker price]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1672</guid>
		<description><![CDATA[Nobody pays the sticker price for a car. Right? According to one negotiation expert I spoke to today, 15% of Americans do. While I couldn&#8217;t find a corroborating statistic, that sounds about right. Some people just don&#8217;t like negotiating on anything, let alone on large purchases.  It can be incredibly time-consuming or stressful, and if [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/09/14/sticker-price-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Steps To A Perfect Protest</title>
		<link>http://thebuzzbymikeschaffer.com/2011/08/01/perfect-protest/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/08/01/perfect-protest/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 20:38:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[dc]]></category>
		<category><![CDATA[picket]]></category>
		<category><![CDATA[protest]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[wahsington dc]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1610</guid>
		<description><![CDATA[I live in Washington, DC, the city where people come to air their grievances with the government. All over the city, there are protests and rallies and picket lines.  It seems that there is almost always some sort of labor dispute downtown, especially with manual workers. But here is the problem: I walk past them [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/08/01/perfect-protest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR Tips for Jim Riggleman and the Washington Nationals</title>
		<link>http://thebuzzbymikeschaffer.com/2011/06/25/pr-tips-jim-riggleman-washington-nationals/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/06/25/pr-tips-jim-riggleman-washington-nationals/#comments</comments>
		<pubDate>Sat, 25 Jun 2011 15:07:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[jim riggleman]]></category>
		<category><![CDATA[mike rizzo]]></category>
		<category><![CDATA[nationals]]></category>
		<category><![CDATA[nats]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[sports pr]]></category>
		<category><![CDATA[washington nationals]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1573</guid>
		<description><![CDATA[The Washington, DC, sports community was given a jolt this week, when Nationals manager Jim Riggleman abruptly resigned. He quit on the hottest team in baseball, who had won something like 13 straight and were a handful of games over .500. The Nats are a former client of mine and I greatly enjoyed my time [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/06/25/pr-tips-jim-riggleman-washington-nationals/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>PR Job Opportunity</title>
		<link>http://thebuzzbymikeschaffer.com/2011/06/03/pr-job-opportunity/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/06/03/pr-job-opportunity/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 20:18:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[happo]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[happodc]]></category>
		<category><![CDATA[iostudio]]></category>
		<category><![CDATA[pr jobs]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1556</guid>
		<description><![CDATA[My agency has some wheels in motion and we are looking for a PR professional!  While this position is contingent on pending contracts, we are starting the search now so we can hit the ground running!  One of the non-listed benefits is working with me every day.  It&#8217;s not so bad.  Really. Public Relations Account [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/06/03/pr-job-opportunity/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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