One of the most important messages from the recent xPotomac conference came in the opening keynote.  Vanessa Fox, founder of Nine By Blue, stressed that the future of digital search is tied to the ability to break people’s habits. Case in point: Google is a habit. It’s synonymous with online search. Hell, it’s even in [...]

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In the social media world, companies can be held accountable for every action at warp speed. Hours after media content company Netflix announced a few months back that they would be dividing their DVD and online streaming services, they got pummeled online. Fanning the flame was the fact that they didn’t even control the Twitter [...]

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