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	<title>The Buzz by Mike Schaffer</title>
	<link>http://thebuzzbymikeschaffer.com</link>
	<description>PR, Social Media, Pop Culture and Sports</description>
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		<title>Your Daily Awesome &#8211; Rick Astley</title>
		<description><![CDATA[Long-time readers may be aware of my somewhat unhealthy obsession with Rick Astley&#8217;s music.  I mean, Rick Astley DID teach me everything I need to know about social media! Make sure you click on the link, because it kick-started the &#8220;Awesome&#8221; phase of this blog, further developed here.  And of course, we are still very [...]]]></description>
		<link>http://thebuzzbymikeschaffer.com/2010/09/02/your-daily-awesome-rick-astley/</link>
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		<title>Your Daily Awesome &#8211; Jump On It!</title>
		<description><![CDATA[You may not know this about me, but I love music.  And I was a DJ for a long, long time.  No joke.  In high school, I DJed 2-3 parties a weekend, proms, bar/bat mitzvahs, birthdays, etc.  And in college, I was a radio DJ, even managing the entire station for a full year. And [...]]]></description>
		<link>http://thebuzzbymikeschaffer.com/2010/09/01/your-daily-awesome-jump-on-it/</link>
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		<title>Your Daily Awesome &#8211; 8/31/10</title>
		<description><![CDATA[I&#8217;ve got a late-summer cold.  It&#8217;s horrible.  It&#8217;s 95 degrees out and I&#8217;m taking NyQuill. Which brings me to today&#8217;s Daily Awesome&#8230;Lewis Black&#8217;s NyQuill diatribe! Jokes.com Lewis Black &#8211; Flu Shots comedians.comedycentral.com Lewis Black Videos Lewis Black Jokes Stark Raving Black Videos]]></description>
		<link>http://thebuzzbymikeschaffer.com/2010/08/31/your-daily-awesome-83110/</link>
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		<title>Your Daily Awesome &#8211; 8/30/10</title>
		<description><![CDATA[I saw &#8220;The Other Guys&#8221; this weekend.  Not a fan.  All the pieces were there, but something just didn&#8217;t click. However, while the movie was decidedly unawesome, it did make me think of one of the most awesome things in recent memory: Mark Wahlberg Talks to Animals!]]></description>
		<link>http://thebuzzbymikeschaffer.com/2010/08/30/your-daily-awesome-83010/</link>
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		<title>Lyrics Quiz &#8211; August 2010</title>
		<description><![CDATA[It&#8217;s been a looooong time, and it&#8217;s a fun Friday, so let&#8217;s dip back into the ol&#8217; Content Toolbox and dust off everyone&#8217;s favorite game &#8211; The Lyrics Quiz! For those new to the game, I&#8217;ll give you a song lyric.  You name the song.  Post your answers in the comments section.  No peeking, Googling, [...]]]></description>
		<link>http://thebuzzbymikeschaffer.com/2010/08/27/lyrics-quiz-august-2010/</link>
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		<title>The Most Awesome Blog Post Of All Time</title>
		<description><![CDATA[Note &#8211; You may not be able to handle this post.  That&#8217;s OK.  It&#8217;s not for everyone. I throw around the word &#8220;awesome&#8221; quite often. However, I feel I have let you down by not defining it, in a pop culture context. &#8220;Awesome&#8221; things in pop culture are things you see and your only thought [...]]]></description>
		<link>http://thebuzzbymikeschaffer.com/2010/08/24/the-most-awesome-blog-post-of-all-time/</link>
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		<title>SLIDES: Social Media Integration for Non-Profits</title>
		<description><![CDATA[Here are the slides from the presentation Kelly Stewart and I gave at the ASAE Annual Meeting on August 24, 2010 &#8211; focusing on how non-profits and associations can integrate social media into their overall communications plan.  Enjoy! Social Media Integration for Non-Profits View more presentations from Mike Schaffer.]]></description>
		<link>http://thebuzzbymikeschaffer.com/2010/08/24/slides-social-media-integration-for-non-profits/</link>
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		<title>My Most Embarrassing Moment</title>
		<description><![CDATA[Golfers like to call &#8220;mulligans.&#8221;  Kids call them &#8220;do-overs.&#8221; They come after only the worst moments &#8211; the embarrassments to end all embarrassments.  The stories you tell at parties for years to come. The harsh reality is that, in real life, you don&#8217;t really get a chance to rewind the tape and do it all [...]]]></description>
		<link>http://thebuzzbymikeschaffer.com/2010/08/23/my-most-embarrassing-moment/</link>
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		<title>Bad PR: My Letters to Delta</title>
		<description><![CDATA[Recently, I had a horrible experience flying Delta from Baltimore to Lansing (with a changeover in Detroit).  I outlined my complaints in a letter to their customer service department.  What follows is my original letter, their response, and my reply to them.  As a PR pro, I consider this a FAIL.  I&#8217;ll let you see [...]]]></description>
		<link>http://thebuzzbymikeschaffer.com/2010/08/20/bad-pr-my-letters-to-delta/</link>
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		<title>I&#8217;m Retiring</title>
		<description><![CDATA[Not from blogging!  Yeesh, that would be a really short career! No, I&#8217;m retiring from Fantasy Sports. Here is the letter I just submitted: Dear Fantasy Sports, It has been no secret that our relationship has been somewhat rocky of the past few years. Do you remember those years, where I played football, baseball, basketball [...]]]></description>
		<link>http://thebuzzbymikeschaffer.com/2010/08/17/im-retiring/</link>
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