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	<title>The Buzz by Mike Schaffer</title>
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	<link>http://thebuzzbymikeschaffer.com</link>
	<description>PR, Social Media, Pop Culture and Sports</description>
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		<title>ROH To Sue Gabe Sapolsky for Facebook Post?</title>
		<link>http://thebuzzbymikeschaffer.com/2012/05/17/roh-sue-gabe-sapolsky-facebook-post/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/05/17/roh-sue-gabe-sapolsky-facebook-post/#comments</comments>
		<pubDate>Fri, 18 May 2012 02:25:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Wrestling]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[gabe sapolsky]]></category>
		<category><![CDATA[impact wrestling]]></category>
		<category><![CDATA[ring of honor]]></category>
		<category><![CDATA[roh]]></category>
		<category><![CDATA[world wrestling entertainment]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2012</guid>
		<description><![CDATA[Can you be sued for a Facebook post? We may be about to find out. Ring of Honor is, by most every measurable, the #3 professional wrestling organization in the United States, behind World Wrestling Entertainment and Impact Wrestling. Their business model calls for iPPVs &#8211; shows offered over the Internet for a fee. While [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Book Review: Marketing in the Round</title>
		<link>http://thebuzzbymikeschaffer.com/2012/05/14/marketing-in-the-round-review/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/05/14/marketing-in-the-round-review/#comments</comments>
		<pubDate>Mon, 14 May 2012 13:40:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[geoff livingston]]></category>
		<category><![CDATA[gini dietrich]]></category>
		<category><![CDATA[marketing book]]></category>
		<category><![CDATA[marketing in the round]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2008</guid>
		<description><![CDATA[The way ahead in marketing is to eradicate the truths we’ve lived by. As Gini Dietrich and Geoff Livingston say in their new book (released this week), Marketing in the Round, “the only way to succeed in the future – to best serve your customers, to become an investment in the company’s growth – is [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Social Media Birthday Cake</title>
		<link>http://thebuzzbymikeschaffer.com/2012/05/13/social-media-birthday-cake/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/05/13/social-media-birthday-cake/#comments</comments>
		<pubDate>Mon, 14 May 2012 02:20:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[birthday cake]]></category>
		<category><![CDATA[cake ideas]]></category>
		<category><![CDATA[social media birthday]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2004</guid>
		<description><![CDATA[I turned 30 on Sunday, May 13. Mother&#8217;s Day. My wife, Marisa, went above and beyond to make the day special, sacrificing a lot of her first Mother&#8217;s Day. Perhaps, as a good couple working in media would, we shall time-shift Mother&#8217;s Day&#8230;hmmm&#8230;?? One of the most creative, awesome gifts she gave me was a [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/05/13/social-media-birthday-cake/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Coldplay Tribute to Adam &#8220;MCA&#8221; Yauch</title>
		<link>http://thebuzzbymikeschaffer.com/2012/05/07/coldplay-tribute-adam-mca-yauch/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/05/07/coldplay-tribute-adam-mca-yauch/#comments</comments>
		<pubDate>Mon, 07 May 2012 17:17:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[music]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adam yauch]]></category>
		<category><![CDATA[beastie boys]]></category>
		<category><![CDATA[coldplay]]></category>
		<category><![CDATA[fight for your right]]></category>
		<category><![CDATA[mca]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2002</guid>
		<description><![CDATA[One of the major benefits of social media is that we can react to current events together. There turnaround time is virtually nil. When Beasite Boy co-founder Adam Yauch died last week, it didn&#8217;t take long for Coldplay to pay tribute to him at a live show. And that tribute was filmed by the band [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/05/07/coldplay-tribute-adam-mca-yauch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Brand Needs A Social Media Value Proposition</title>
		<link>http://thebuzzbymikeschaffer.com/2012/05/07/brand-social-media-proposition/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/05/07/brand-social-media-proposition/#comments</comments>
		<pubDate>Mon, 07 May 2012 15:28:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[posts]]></category>
		<category><![CDATA[privacy settings]]></category>
		<category><![CDATA[ranks]]></category>
		<category><![CDATA[reblogs]]></category>
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		<category><![CDATA[tools]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[value proposition]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1999</guid>
		<description><![CDATA[There are so many companies and brands that prop up a Facbeook page or a Twitter feed just to have one. These accounts have little to no strategic purpose behind them. And&#8230;I&#8217;l go out on a limb here&#8230;have a small following and minimal interaction. And continuing the thread, they probably aren&#8217;t too popular among leadership, [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/05/07/brand-social-media-proposition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Real Men Shop&#8230;Online!</title>
		<link>http://thebuzzbymikeschaffer.com/2012/05/03/real-men-shop-online/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/05/03/real-men-shop-online/#comments</comments>
		<pubDate>Thu, 03 May 2012 16:59:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[AU SM 2012]]></category>
		<category><![CDATA[business insider]]></category>
		<category><![CDATA[derek methu]]></category>
		<category><![CDATA[ezsuits]]></category>
		<category><![CDATA[gilt men]]></category>
		<category><![CDATA[jackthreads]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[todd stone]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1996</guid>
		<description><![CDATA[Guest Post by Derek Methu In a world where time is money and men have money to spend, online shopping has increased, according to a May 2011 article in Business Insider by Todd Stone. The retail market has answered the call: some with a stereotypical business model (Gilt Men), and some with savvy common sense (JackThreads.com and EzSuits.com). The [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/05/03/real-men-shop-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Junior Seau and the Future of the NFL</title>
		<link>http://thebuzzbymikeschaffer.com/2012/05/02/junior-seau-future-nfl/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/05/02/junior-seau-future-nfl/#comments</comments>
		<pubDate>Wed, 02 May 2012 19:43:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[dave duerson]]></category>
		<category><![CDATA[junior seau]]></category>
		<category><![CDATA[nfl]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1993</guid>
		<description><![CDATA[One of the NFL&#8217;s great stars of the 1990s is gone. Junior Seau, the punishing linebacker that was the face of the San Diego Chargers for so many years was found dead Wednesday in his home of a self-inflicted gunshot to the chest. Anytime a 43 year old dies, &#8220;tragedy&#8221; doesn&#8217;t seem like a good [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/05/02/junior-seau-future-nfl/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Changing The World One Word At A Time</title>
		<link>http://thebuzzbymikeschaffer.com/2012/04/30/changing-world-word-time/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/04/30/changing-world-word-time/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 21:35:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[AU SM 2012]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1990</guid>
		<description><![CDATA[Guest Post by Jessica Fyles [Note: A version of this post originally appeared on Jessica's Tumblr page.] I believe that words have power.  They have the power to create and perpetuate either good or evil.  I want to be part of the movement to return civility to our national and political conversation.  I want to [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/04/30/changing-world-word-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouTube: Minorities in the Media</title>
		<link>http://thebuzzbymikeschaffer.com/2012/04/30/youtube-minorities-media/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/04/30/youtube-minorities-media/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 15:58:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[AU SM 2012]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[michelle phan]]></category>
		<category><![CDATA[pew]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1988</guid>
		<description><![CDATA[Guest Post by Samiha Sobhan The Washington Post recently published an article by Hayley Tsuakayama revealing how YouTube may be friendlier to minorities than other mass media sources. Nearly 80 percent of minorities regularly watch online videos, compared with less than 70 percent of their white counterparts, the Pew Internet &#38; American Life Project reveals. [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/04/30/youtube-minorities-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Maryland Legislature to Employers: “Mind Your Own Beeswax!”</title>
		<link>http://thebuzzbymikeschaffer.com/2012/04/26/maryland-legislature-employers-mind-beeswax/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/04/26/maryland-legislature-employers-mind-beeswax/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 14:30:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[AU SM 2012]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook password]]></category>
		<category><![CDATA[maryland]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1985</guid>
		<description><![CDATA[Guest Post by Nakia Gray I’ve always known that there has to be some good reason that Maryland is known as the “Free State.”  In an effort to ensure that the State lives up to its nickname, the Maryland State Legislature passed a bill that prevents managers from snooping on password-protected content, a practice that [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/04/26/maryland-legislature-employers-mind-beeswax/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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