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	<title>The Buzz by Mike Schaffer</title>
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	<link>http://thebuzzbymikeschaffer.com</link>
	<description>PR, Social Media, Content Marketing, Awesome</description>
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		<title>PR Advice for Amy&#8217;s Baking Company</title>
		<link>http://thebuzzbymikeschaffer.com/2013/05/14/pr-advice-amys-baking-company/</link>
		<comments>http://thebuzzbymikeschaffer.com/2013/05/14/pr-advice-amys-baking-company/#comments</comments>
		<pubDate>Wed, 15 May 2013 03:37:10 +0000</pubDate>
		<dc:creator>Mike Schaffer</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[amy's baking company]]></category>
		<category><![CDATA[gordon ramsey]]></category>
		<category><![CDATA[kitchen nightmares]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2590</guid>
		<description><![CDATA[UPDATE: Amy&#8217;s posted to Facebook claiming their account was hacked&#8230;several days after the rants began&#8230;and deleted the posts. Buzzfeed called it &#8220;the most epic meltdown on Facebook ever.&#8221; And it&#8217;s hard to argue. Short Version: Amy&#8217;s Baking Company was featured on an episode of FOX&#8217;s &#8220;Kitchen Nightmares&#8221; show. Appropriately titled, obviously. The kitchen, staff and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hashtags of Faith; Hashtags of Science</title>
		<link>http://thebuzzbymikeschaffer.com/2013/05/10/hashtags-faith-hashtags-science/</link>
		<comments>http://thebuzzbymikeschaffer.com/2013/05/10/hashtags-faith-hashtags-science/#comments</comments>
		<pubDate>Fri, 10 May 2013 20:11:58 +0000</pubDate>
		<dc:creator>Mike Schaffer</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[hashtags]]></category>
		<category><![CDATA[interruption marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2587</guid>
		<description><![CDATA[Earlier this year, I wrote about how effective social media marketing requires a little bit of LOST&#8217;s John Locke and Jack Shepherd. The show&#8217;s lead characters were so similar, but so different. Locke was a man of faith, whereas Shepherd was a man of science. One specific instance where this is increasingly true is in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seriously, LeBron James is Underpaid</title>
		<link>http://thebuzzbymikeschaffer.com/2013/05/01/seriously-lebron-james-underpaid/</link>
		<comments>http://thebuzzbymikeschaffer.com/2013/05/01/seriously-lebron-james-underpaid/#comments</comments>
		<pubDate>Thu, 02 May 2013 01:34:06 +0000</pubDate>
		<dc:creator>Mike Schaffer</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[cabletv.com]]></category>
		<category><![CDATA[cleveland cavaliers]]></category>
		<category><![CDATA[lebron james]]></category>
		<category><![CDATA[miami heat]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2583</guid>
		<description><![CDATA[LeBron James is a generational basketball player. When it&#8217;s all said and done, he will likely be in the same conversation as Michael Jordan, Magic Johnson, Kobe Bryant and the other all-time greats. So how do you compensate the elite? It&#8217;s hard to figure out. And it looks like the Heat has gotten it wrong. [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2013/05/01/seriously-lebron-james-underpaid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>On Paternity Leave</title>
		<link>http://thebuzzbymikeschaffer.com/2013/04/24/paternity-leave/</link>
		<comments>http://thebuzzbymikeschaffer.com/2013/04/24/paternity-leave/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 13:38:44 +0000</pubDate>
		<dc:creator>Mike Schaffer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2580</guid>
		<description><![CDATA[The Buzz is on paternity leave for the next little while. Paternity leave, you say? Yep. Read about the good news (and new addition) here! Keep checking back (and subscribe to the email distribution, too!) because the blog will be back soon!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Defending Justin Bieber</title>
		<link>http://thebuzzbymikeschaffer.com/2013/04/17/defending-justin-bieber/</link>
		<comments>http://thebuzzbymikeschaffer.com/2013/04/17/defending-justin-bieber/#comments</comments>
		<pubDate>Wed, 17 Apr 2013 13:38:11 +0000</pubDate>
		<dc:creator>Mike Schaffer</dc:creator>
				<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Anne frank]]></category>
		<category><![CDATA[Justin Bieber]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2572</guid>
		<description><![CDATA[I am not a Belieber. I do respect the Kid&#8217;s accomplishments, but he does not appear on my iPod. Justin Bieber has come under fire recently for writing in the guest book at the Anne Frank house that he hoped Anne would have been a Belieber. So what? As a Jew and a PR practitioner, [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2013/04/17/defending-justin-bieber/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Social Media Crisis Plan For Brands</title>
		<link>http://thebuzzbymikeschaffer.com/2013/04/16/social-media-crisis-plan-brands/</link>
		<comments>http://thebuzzbymikeschaffer.com/2013/04/16/social-media-crisis-plan-brands/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 14:11:54 +0000</pubDate>
		<dc:creator>Mike Schaffer</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media crisis]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2570</guid>
		<description><![CDATA[We live in a world where bad things happen. Sadly, they happen all the time. And when large-scale tragedies occur, be it a natural disaster or a senseless terror-driven attack, people &#8220;gather&#8221; on social media. I remember back to 9/11. I was in upstate New York and my family was just north of Washington, DC. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Complete History of Fandangoing</title>
		<link>http://thebuzzbymikeschaffer.com/2013/04/12/complete-history-fandangoing/</link>
		<comments>http://thebuzzbymikeschaffer.com/2013/04/12/complete-history-fandangoing/#comments</comments>
		<pubDate>Sat, 13 Apr 2013 01:37:11 +0000</pubDate>
		<dc:creator>Mike Schaffer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[WWE]]></category>
		<category><![CDATA[fandango]]></category>
		<category><![CDATA[fandangoing]]></category>
		<category><![CDATA[fandangorevolution]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2565</guid>
		<description><![CDATA[#Fandangoing [Fahn-Dahn-Goh-Eeeng] {verb} &#8211; to dance to the music of WWE Superstar Fandango. Earlier this week, I wrote about how the crowd at WWE Monday Night Raw went off-script by voraciously cheering bad guy Dolph Ziggler as he nefariously won the World Heavyweight Championship. In addition to treating Ziggler&#8217;s win like a major star-making moment, [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2013/04/12/complete-history-fandangoing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is LeBron Not Playing a Big Deal?</title>
		<link>http://thebuzzbymikeschaffer.com/2013/04/11/lebron-playing-big-deal/</link>
		<comments>http://thebuzzbymikeschaffer.com/2013/04/11/lebron-playing-big-deal/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 20:18:55 +0000</pubDate>
		<dc:creator>Mike Schaffer</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[dolph ziggler]]></category>
		<category><![CDATA[fandango]]></category>
		<category><![CDATA[lebron james]]></category>
		<category><![CDATA[miami heat]]></category>
		<category><![CDATA[seattle mariners]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2561</guid>
		<description><![CDATA[There has been a lot of conversation in the sports world this week about fans. One Miami Heat fan displayed on a sign his strong displeasure that Heat star LeBron James was a healthy scratch against the Wizards on Wednesday night, after he had spent over $1,000 to get to the game in DC. Professional [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2013/04/11/lebron-playing-big-deal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Customer Will Be Right. (Look at @HeelZiggler)</title>
		<link>http://thebuzzbymikeschaffer.com/2013/04/09/customer-right-look-heelziggler/</link>
		<comments>http://thebuzzbymikeschaffer.com/2013/04/09/customer-right-look-heelziggler/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 19:56:24 +0000</pubDate>
		<dc:creator>Mike Schaffer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[dolph ziggler]]></category>
		<category><![CDATA[new coke]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2555</guid>
		<description><![CDATA[In marketing and communications, the goal is to guide the thoughts and feelings of the public, right? You want people to view your brand or product in a certain (positive) light. It&#8217;s almost a Pavlovian formula: See X logo and feel Y emotion. Consume product A and feel emotion B. The truth is that customers [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2013/04/09/customer-right-look-heelziggler/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Everyone Takes Their Smartphone to the Bathroom</title>
		<link>http://thebuzzbymikeschaffer.com/2013/04/08/takes-smartphone-bathroom/</link>
		<comments>http://thebuzzbymikeschaffer.com/2013/04/08/takes-smartphone-bathroom/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 21:32:37 +0000</pubDate>
		<dc:creator>Mike Schaffer</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[keenan thompson]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[snl]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2546</guid>
		<description><![CDATA[A guy I know correctly refers to his smartphone as &#8220;the sum total of all human knowledge.&#8221;  Think about it &#8211; within seconds you can, in theory, call anyone in the world, send anyone a note, look up any fact of anything ever, play games, listen to any recorded song, record yourself, watch virtually any [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2013/04/08/takes-smartphone-bathroom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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