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	<title>The Buzz by Mike Schaffer</title>
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	<link>http://thebuzzbymikeschaffer.com</link>
	<description>PR, Social Media, Pop Culture and Sports</description>
	<lastBuildDate>Mon, 06 Feb 2012 02:14:20 +0000</lastBuildDate>
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		<title>He-Man, Voltron and MetLife</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/05/he-man-voltron-metlife/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/05/he-man-voltron-metlife/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 02:14:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[he-man]]></category>
		<category><![CDATA[metlife]]></category>
		<category><![CDATA[peanuts]]></category>
		<category><![CDATA[voltron]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1853</guid>
		<description><![CDATA[I know very little about MetLife. But after this spot, they are my new favorite company:]]></description>
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		<item>
		<title>NBC&#8217;s &#8220;Happy Super Bowl&#8221; Spot</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/05/nbcs-happy-super-bowl-spot/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/05/nbcs-happy-super-bowl-spot/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 21:50:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[30 Rock]]></category>
		<category><![CDATA[alec baldwin]]></category>
		<category><![CDATA[brian wiliams]]></category>
		<category><![CDATA[brian williams]]></category>
		<category><![CDATA[chelsea handler]]></category>
		<category><![CDATA[happy super bowl]]></category>
		<category><![CDATA[jay leno]]></category>
		<category><![CDATA[kenneth]]></category>
		<category><![CDATA[law & order svu]]></category>
		<category><![CDATA[matt lauer]]></category>
		<category><![CDATA[nbc]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[The Office]]></category>
		<category><![CDATA[the today show]]></category>
		<category><![CDATA[tina fey]]></category>
		<category><![CDATA[whitney]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1851</guid>
		<description><![CDATA[The game hasn&#8217;t started, but the bar is already set high for commercials! NBC aired this during the pre-game show: &#160; &#160;]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Komen, Planned Parenthood and Social Media</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/03/komen-planned-parenthood-social-media/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/03/komen-planned-parenthood-social-media/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:33:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[michael bloomberg]]></category>
		<category><![CDATA[planned parenthood]]></category>
		<category><![CDATA[susan g komen]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1847</guid>
		<description><![CDATA[Earlier today, the Susan G. Komen for the Cure Foundation reversed their decision to cut funding to Planned Parenthood. Clearly, the biggest winner in this situation is women without medical insurance. Planned Parenthood provides a broad range of services to women for free, including mammograms and reproductive health screenings. (Yes, they also provide services for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Old Spice Does It Again</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/02/spice-2/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/02/spice-2/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 05:20:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[isaiah mustafa]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[terry crews]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1843</guid>
		<description><![CDATA[Some brands just totally click with an audience. From 2010&#8242;s major relaunch campaign featuring Isaiah Mustafa answering fan questions via YouTube, it&#8217;s clear that Old Spice understands who their ideal customer is. The next evolution of their awesome/campy campaign involved the brand &#8220;crashing&#8221; other commercials, since they are just too powerful. Poor Bounce. This awesome, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I&#8217;ve never been more proud to own a Honda CR-V</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/31/proud-honda-cr-v/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/31/proud-honda-cr-v/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 19:40:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[ferris bueller]]></category>
		<category><![CDATA[honda cr-v]]></category>
		<category><![CDATA[matthew broderick]]></category>
		<category><![CDATA[super bowl commercial]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1838</guid>
		<description><![CDATA[It was just a few weeks ago that my wife and I bought a new Honda CR-V. So when I saw Honda&#8217;s upcoming Super Bowl commercial, featuring Matthew Broderick kinda-sorta reprising his role as Ferris Bueller, it was a special moment. You see, &#8220;Ferris Bueller&#8217;s Day Off&#8221; is one of my all-time favorite movies. (Also [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook Brand Timelines to Launch Feb. 29</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/27/facebook-brand-timelines-launch-feb-29/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/27/facebook-brand-timelines-launch-feb-29/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 18:18:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[timeline]]></category>
		<category><![CDATA[timeline for brands]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1835</guid>
		<description><![CDATA[According to this report from SimplyZesty.com, Facebook will be unveiling it&#8217;s new Timeline functionality for brands on Feb. 29 &#8211; Leap Day. I have not heard many brands very excited about how Timeline would work for them, yet. Perhaps brands are happy with the current functionality and don&#8217;t want to lose it &#8212; or perhaps [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;I got my job through a tweet…kind of*&#8221;</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/26/i-job-tweetkind-of/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/26/i-job-tweetkind-of/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 05:47:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[careerbuilder]]></category>
		<category><![CDATA[happo]]></category>
		<category><![CDATA[jenny weigle]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media manager]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1829</guid>
		<description><![CDATA[*Other factors and work experience contributed to ultimately getting hired, but the tweet got me noticed. Guest Post by Jenny Weigle When you find a job opportunity you’re truly excited about, it’s almost like the butterflies-in-your-stomach feeling on a first date. You’re hoping to impress somebody and that they’ll want to see you again, or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Magazine to Read: The Social Media Monthly</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/24/magazine-read-social-media-monthly/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/24/magazine-read-social-media-monthly/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 15:56:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[iostudio]]></category>
		<category><![CDATA[mike schaffer]]></category>
		<category><![CDATA[rachael king]]></category>
		<category><![CDATA[the social media monthly]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1821</guid>
		<description><![CDATA[With the world getting more and more digital, I find an increasing value in printed materials. I mean, what else are you going to do on an airplane after shutting off your mobile device? As bookstores continue to close around the country, I remember spending hours going from section to section, sampling best-sellers, sports books, [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/24/magazine-read-social-media-monthly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want to host #SportsPRChat?</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/20/want-to-host-sportsprcha/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/20/want-to-host-sportsprcha/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 20:47:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[sports pr]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[twitter chat]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1819</guid>
		<description><![CDATA[Several years ago, I created #SportsPRChat, the first-ever Twitter chat dedicated to the business and marketing of sports. Nearly a year ago, I retired from running the weekly chat. Angie Taylor has taken the group to insane new heights over the past 10 months or so, while I&#8217;ve been busy being a new dad, preparing [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/20/want-to-host-sportsprcha/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Uber, District Tribune and Top PR Blogs</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/17/uber-district-tribune-top-pr-blogs/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/17/uber-district-tribune-top-pr-blogs/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 12:32:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[district tribune]]></category>
		<category><![CDATA[krista paplau]]></category>
		<category><![CDATA[paul roberts]]></category>
		<category><![CDATA[uber]]></category>
		<category><![CDATA[wjla]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1817</guid>
		<description><![CDATA[Recently, I&#8217;ve been honored to make a few high-profile media appearances and receive a tremendous honor. 1) When high-end on-call car service Uber came under fire from the DC Taxi Commission, WJLA, Washington&#8217;s ABC affiliate, interviewed me about the clash. You can read my initial post on Uber here, read the WJLA.com here and watch [...]]]></description>
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		<slash:comments>1</slash:comments>
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