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	<title>The Buzz by Mike Schaffer &#187; #SportsPRChat</title>
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	<link>http://thebuzzbymikeschaffer.com</link>
	<description>PR, Social Media, Pop Culture and Sports</description>
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		<item>
		<title>Junior Seau and the Future of the NFL</title>
		<link>http://thebuzzbymikeschaffer.com/2012/05/02/junior-seau-future-nfl/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/05/02/junior-seau-future-nfl/#comments</comments>
		<pubDate>Wed, 02 May 2012 19:43:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[dave duerson]]></category>
		<category><![CDATA[junior seau]]></category>
		<category><![CDATA[nfl]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1993</guid>
		<description><![CDATA[One of the NFL&#8217;s great stars of the 1990s is gone. Junior Seau, the punishing linebacker that was the face of the San Diego Chargers for so many years was found dead Wednesday in his home of a self-inflicted gunshot to the chest. Anytime a 43 year old dies, &#8220;tragedy&#8221; doesn&#8217;t seem like a good [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/05/02/junior-seau-future-nfl/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The 7 Elements of LINSANITY!</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/15/linsanity/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/15/linsanity/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 20:05:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Colbert Report]]></category>
		<category><![CDATA[floyd mayweather]]></category>
		<category><![CDATA[harvard]]></category>
		<category><![CDATA[jeremy lin]]></category>
		<category><![CDATA[linsanity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[nba]]></category>
		<category><![CDATA[new york knicks]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[stephen colbert]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1875</guid>
		<description><![CDATA[There has been no bigger sports story over the past few weeks than the meteoric rise of New York Knicks point guard Jeremy Lin. He&#8217;s taken over the sports media world over the past few weeks, capturing the minds of fans in a nearly Tebow-esque manner. Let&#8217;s examine the 7 Elements of&#8230;LINSANITY&#8230;and why he may [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/02/15/linsanity/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Kegasus is Missing!</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/13/kegasus-missing/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/13/kegasus-missing/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 14:44:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[horse racing]]></category>
		<category><![CDATA[kegasus]]></category>
		<category><![CDATA[maryland jockey club]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1872</guid>
		<description><![CDATA[You remember Kegasus, right? Kegasus, unveiled last year as the Tweeting mascot/leader of the InfieldFest at the Preakness Stakes, appeared to be the Maryland Jockey Club&#8217;s answer to how to join horse racing and social media to attract younger audiences to the annual race. Well, according to a news release this morning, he&#8217;s gone missing! [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/02/13/kegasus-missing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Need To Connect: Social Media &amp; The Super Bowl</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/06/social-media-super-bowl/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/06/social-media-super-bowl/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 04:32:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[DVR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[super bowl]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1855</guid>
		<description><![CDATA[The fantastic Social TV site Trendrr announced nearly 17.5 MILLION social media mentions around Super Bowl XLVI. While I trust their methodology, I&#8217;m certain that is definitely on the low-end, considering how many posts on Facebook and Twitter were ABOUT the event, without mentioning it. Needless to say, it was record-setting &#8211; almost 600% more [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/02/06/social-media-super-bowl/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want to host #SportsPRChat?</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/20/want-to-host-sportsprcha/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/20/want-to-host-sportsprcha/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 20:47:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[sports pr]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[twitter chat]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1819</guid>
		<description><![CDATA[Several years ago, I created #SportsPRChat, the first-ever Twitter chat dedicated to the business and marketing of sports. Nearly a year ago, I retired from running the weekly chat. Angie Taylor has taken the group to insane new heights over the past 10 months or so, while I&#8217;ve been busy being a new dad, preparing [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/20/want-to-host-sportsprcha/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why I&#8217;ve Got Tebowmania</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/13/tebowmania/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/13/tebowmania/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 15:01:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[denver broncos]]></category>
		<category><![CDATA[new england patriots]]></category>
		<category><![CDATA[nfl]]></category>
		<category><![CDATA[tebow]]></category>
		<category><![CDATA[tebowmania]]></category>
		<category><![CDATA[tim tebow]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1815</guid>
		<description><![CDATA[Not going to lie, I&#8217;ve got Tebowmania. I&#8217;ll be rooting for the Broncos when they play the Patriots in the NFL playoffs this weekend. Naturally, I&#8217;ll root against them if they should play my Ravens in the AFC Championship Game, but that&#8217;s a post for another time. But, yes, I&#8217;ve got a case of Tebowmania. [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/13/tebowmania/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Smokin&#8217; Joe Frazier</title>
		<link>http://thebuzzbymikeschaffer.com/2011/11/06/smokin-joe-frazier/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/11/06/smokin-joe-frazier/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 13:55:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[boxing]]></category>
		<category><![CDATA[joe frazier]]></category>
		<category><![CDATA[smokin' joe frazier]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1734</guid>
		<description><![CDATA[UPDATE: Frazier passed away on November 7, 2011. I don&#8217;t usually write about individual people in this space, so forgive me if this seems a bit out of place. But there is a sad day for the sport of boxing coming soon. Leslie Wolff, the personal and business manager of boxing legend Smokin&#8217; Joe Frazier, [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/11/06/smokin-joe-frazier/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ESPN Pulls Monday Night Football Theme Song #SportsPRChat</title>
		<link>http://thebuzzbymikeschaffer.com/2011/10/06/espn-monday-night-football-theme/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/10/06/espn-monday-night-football-theme/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 15:05:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[all my rowdy friends]]></category>
		<category><![CDATA[are you ready for some football]]></category>
		<category><![CDATA[espn]]></category>
		<category><![CDATA[hank williams jr.]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1696</guid>
		<description><![CDATA[ESPN has announced that the iconic theme song to &#8220;Monday Night Football&#8221; will not return. The song, &#8220;All My Rowdy Friends,&#8221; was pulled after singer Hank Williams, Jr., compared President Barack Obama to Adolf Hitler. That, sir, will make you some enemies. After 20 years of &#8220;are you ready for some football?&#8221; ESPN will have [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/10/06/espn-monday-night-football-theme/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Zach Houchins Is An Idiot</title>
		<link>http://thebuzzbymikeschaffer.com/2011/08/10/zach-houchins-idiot/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/08/10/zach-houchins-idiot/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 15:37:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[dc]]></category>
		<category><![CDATA[mlb]]></category>
		<category><![CDATA[nbc4]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sports pr]]></category>
		<category><![CDATA[washington]]></category>
		<category><![CDATA[washington nationals]]></category>
		<category><![CDATA[zach houchins]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1625</guid>
		<description><![CDATA[I don&#8217;t take to calling people names. Search through this site and you&#8217;ll be hard-pressed to find name-calling.  Strong opinions?  All the time.  Calling people out for dumb things?  Hundreds of instances. But name-calling, not so much. But Zach Houchins is an idiot. For those unfamiliar with his story: He was a baseball player drafted [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/08/10/zach-houchins-idiot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Case Against ERA</title>
		<link>http://thebuzzbymikeschaffer.com/2011/08/03/case-era/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/08/03/case-era/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 18:05:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[baseball statistics]]></category>
		<category><![CDATA[bull durham]]></category>
		<category><![CDATA[ERA]]></category>
		<category><![CDATA[mlb]]></category>
		<category><![CDATA[nuke laloosh]]></category>
		<category><![CDATA[WHIP]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1617</guid>
		<description><![CDATA[For over 100 years, baseball has judged pitchers using ERA (Earned Run Average). The time has come to stop using a baseless &#8220;statistic&#8221; as the centerpiece number pitchers are propped up against. Stay with me here: ERA is the only statistic in major sports that means nothing.  It effectively measures nothing, whereas a slight alteration [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/08/03/case-era/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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